The presentation slides from the North West Regional Workplace Health group in Manchester on 19th October 2011. The presentation explored humanness and what we know about the way people behave and respond to messages and incentives and this implications of these factors in developing workplace health programmes.

1. A More Active
Workforce
Denise Hampson
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7. 1. We prefer more BUY NOW
immediate payoffs
PAY L AT E
over longer-term R
ones
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11. 2. We are more motivated
by positive than
negative approaches
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12. 3. We are afraid
of the wrong
things
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14. 4. We want to do what other people do
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15. 5. Our memory is unreliable
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16. 6. We prefer the
default option
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17. 7. We fail predictably
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18. Psychology of books
Behaviour change Behaviour Change
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