This document provides a primer on public relations strategies for small businesses. It discusses how public relations can be an effective marketing tool and explains how to write and distribute a news release. Key elements of a news release are defined, including the contact information, headline, date, lead paragraph, and text. Sample news releases are provided and analyzed to demonstrate how to identify the who, what, where, when and why. Small business owners are guided through writing their own news release and identifying appropriate publications and reporters to receive it.

1. Public Relations Primer For Small Business Owners Denise O’Berry www.deniseoberry.com