SlideShare une entreprise Scribd logo

20 Facts You Need to Know About Teen Consumers

•
•
CMG
CMG
Marketing
1  sur  25
Télécharger pour lire hors ligne
20 Facts you need to know about teen consumers
The Purchase Power of Teenage Consumers 35.6 Million U.S. teens represent over $200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits. * Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!
u.s. e-commerce sales * Forrester Research!
E-commerce sales trajectory According to Forrester Inc., Online consumers will increase their spending 62% by 2016
U.s. m-commerce sales B B B B B B * eMarketer!
Tablet user growth by age * Monetate!
Your teen consumer online 95% of teens are online * Pew Research!
Your teen consumer online 75% of teens access the internet from mobile devices * Pew Research!
Your teen consumer online 8-18 year olds spend 10 hours and 45 minutes everyday online * Edudemic!
Your teen consumer online 25% of teens log into social media 10+ times everyday * Edudemic!
What social networks are hot with teen consumers?
**TThhee AAttllaannttiicc 66//1199//1144!!
*The Atlantic 6/19/14!
where do teen consumers shop?
Your teen consumer on e-commerce 79% of females & 76% of males shop online * Statista!
Your teen consumer on e-commerce 70% of teens prefer to shop at their favorite stores online * Piper Jaffray Companies!
Your teen consumer on e-commerce 50% of youth prefer to shop exclusively online * Piper Jaffray Companies!
how do teen consumers spend?
Your teen consumer spending Average allowance yearly is $780 * The American Institute of CPAs!
Your teen consumer spending 78% of teens have more than $50 in monthly purchasing power * Piper Jaffray Companies!
41% of girls ages 13 – 18 bought 10+ items of clothing in the past 6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
57% of teens said they are saving for apparel *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
$11.8 B was reported in friendly fraud, 1 in 4 merchants experience friendly fraud * 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!
Only 50% of parents have installed parental controls For their kids online interactions, but 72% worry that their kids will reveal too much online. * Edudemic!
If you have any questions contact ReadyPulse : contact@readypulse.com Readypulse.com @readypulse

Recommandé

Teenager Consumer Focus Group
Teenager Consumer Focus GroupTeenager Consumer Focus Group
Teenager Consumer Focus Group
XPotential
 
Advertising to teens - 7 things to think about
Advertising to teens - 7 things to think about Advertising to teens - 7 things to think about
Advertising to teens - 7 things to think about
Jared Folkmann
 
Teens & Advertising
Teens & AdvertisingTeens & Advertising
Teens & Advertising
Roger Friedensen, APR
 
Consumerism and spending habits
Consumerism and spending habitsConsumerism and spending habits
Consumerism and spending habits
welcometofacebook
 
Insight You Need to Successfully Market to Tweens and Teens
Insight You Need to Successfully Market to Tweens and TeensInsight You Need to Successfully Market to Tweens and Teens
Insight You Need to Successfully Market to Tweens and Teens
Aquent
 
Uniquely Gen Z
Uniquely Gen ZUniquely Gen Z
Uniquely Gen Z
National Retail Federation
 
Recession-Rewired
Recession-RewiredRecession-Rewired
Recession-Rewired
Resource/Ammirati
 
Recession-Rewired
Recession-RewiredRecession-Rewired
Recession-Rewired
Resource/Ammirati
 

Recommandé

Teenager Consumer Focus Group
Teenager Consumer Focus GroupTeenager Consumer Focus Group
Teenager Consumer Focus Group
XPotential
 
Advertising to teens - 7 things to think about
Advertising to teens - 7 things to think about Advertising to teens - 7 things to think about
Advertising to teens - 7 things to think about
Jared Folkmann
 
Teens & Advertising
Teens & AdvertisingTeens & Advertising
Teens & Advertising
Roger Friedensen, APR
 
Consumerism and spending habits
Consumerism and spending habitsConsumerism and spending habits
Consumerism and spending habits
welcometofacebook
 
Insight You Need to Successfully Market to Tweens and Teens
Insight You Need to Successfully Market to Tweens and TeensInsight You Need to Successfully Market to Tweens and Teens
Insight You Need to Successfully Market to Tweens and Teens
Aquent
 
Uniquely Gen Z
Uniquely Gen ZUniquely Gen Z
Uniquely Gen Z
National Retail Federation
 
Recession-Rewired
Recession-RewiredRecession-Rewired
Recession-Rewired
Resource/Ammirati
 
Recession-Rewired
Recession-RewiredRecession-Rewired
Recession-Rewired
Resource/Ammirati
 
iCitizen Webinar Series: Recession-Rewired
iCitizen Webinar Series: Recession-RewirediCitizen Webinar Series: Recession-Rewired
iCitizen Webinar Series: Recession-Rewired
Resource/Ammirati
 
Marketing for Millennials
Marketing for MillennialsMarketing for Millennials
Marketing for Millennials
AimeeWissman
 
Insight-Snapshot May 2015
Insight-Snapshot May 2015Insight-Snapshot May 2015
Insight-Snapshot May 2015
LHBS
 
Back to School Trends and Observations 2011
Back to School Trends and Observations 2011Back to School Trends and Observations 2011
Back to School Trends and Observations 2011
Jeff Pontes
 
Childhood For Sale Ver.1.4
Childhood For Sale Ver.1.4Childhood For Sale Ver.1.4
Childhood For Sale Ver.1.4
a.p.p
 
Millennial segmentation research
Millennial segmentation researchMillennial segmentation research
Millennial segmentation research
Earnestine Benford
 
Who are the Millennials?
Who are the Millennials?Who are the Millennials?
Who are the Millennials?
Sherry
 
The sisterhood
The sisterhoodThe sisterhood
The sisterhood
Havas PR
 
Generation Mom
Generation MomGeneration Mom
Generation Mom
Mom Central Consulting
 
Hard sell soft targets parents talk about marketing to children report
Hard sell soft targets parents talk about marketing to children reportHard sell soft targets parents talk about marketing to children report
Hard sell soft targets parents talk about marketing to children report
Family and Childcare Trust
 
JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
J. Walter Thompson Intelligence
 
Marketing Tweenage Angst
Marketing Tweenage AngstMarketing Tweenage Angst
Marketing Tweenage Angst
FlyResearch
 
Understanding Gen Z UK
Understanding Gen Z UKUnderstanding Gen Z UK
Understanding Gen Z UK
Foresight Factory
 
Marketing to Seniors
Marketing to SeniorsMarketing to Seniors
Marketing to Seniors
PCG Marketing, LLC
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
Ken Tronnes
 
SearchLeeds, Kristal Ireland 'The millennial myth and the media'
SearchLeeds, Kristal Ireland 'The millennial myth and the media' SearchLeeds, Kristal Ireland 'The millennial myth and the media'
SearchLeeds, Kristal Ireland 'The millennial myth and the media'
Branded3
 
Millennials are changing the conversation about brand loyalty
Millennials are changing the conversation about brand loyaltyMillennials are changing the conversation about brand loyalty
Millennials are changing the conversation about brand loyalty
Glenn Humble
 
Teenage Segmentation Final
Teenage Segmentation FinalTeenage Segmentation Final
Teenage Segmentation Final
cutehalle
 
Targeting teens
Targeting teensTargeting teens
Targeting teens
mrs_mullen
 
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
Happy Marketer
 
Beyonce
BeyonceBeyonce
Beyonce
Kerry Costello
 
Using digital marketing to target the youth market
Using digital marketing to target the youth marketUsing digital marketing to target the youth market
Using digital marketing to target the youth market
Gavin Llewellyn
 

Contenu connexe

Tendances

The sisterhood
The sisterhoodThe sisterhood
The sisterhood
Havas PR
 
Marketing Tweenage Angst
Marketing Tweenage AngstMarketing Tweenage Angst
Marketing Tweenage Angst
FlyResearch
 

Tendances (17)

iCitizen Webinar Series: Recession-Rewired
iCitizen Webinar Series: Recession-RewirediCitizen Webinar Series: Recession-Rewired
iCitizen Webinar Series: Recession-Rewired
 
Marketing for Millennials
Marketing for MillennialsMarketing for Millennials
Marketing for Millennials
 
Insight-Snapshot May 2015
Insight-Snapshot May 2015Insight-Snapshot May 2015
Insight-Snapshot May 2015
 
Back to School Trends and Observations 2011
Back to School Trends and Observations 2011Back to School Trends and Observations 2011
Back to School Trends and Observations 2011
 
Childhood For Sale Ver.1.4
Childhood For Sale Ver.1.4Childhood For Sale Ver.1.4
Childhood For Sale Ver.1.4
 
Millennial segmentation research
Millennial segmentation researchMillennial segmentation research
Millennial segmentation research
 
Who are the Millennials?
Who are the Millennials?Who are the Millennials?
Who are the Millennials?
 
The sisterhood
The sisterhoodThe sisterhood
The sisterhood
 
Generation Mom
Generation MomGeneration Mom
Generation Mom
 
Hard sell soft targets parents talk about marketing to children report
Hard sell soft targets parents talk about marketing to children reportHard sell soft targets parents talk about marketing to children report
Hard sell soft targets parents talk about marketing to children report
 
JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
 
Marketing Tweenage Angst
Marketing Tweenage AngstMarketing Tweenage Angst
Marketing Tweenage Angst
 
Understanding Gen Z UK
Understanding Gen Z UKUnderstanding Gen Z UK
Understanding Gen Z UK
 
Marketing to Seniors
Marketing to SeniorsMarketing to Seniors
Marketing to Seniors
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
 
SearchLeeds, Kristal Ireland 'The millennial myth and the media'
SearchLeeds, Kristal Ireland 'The millennial myth and the media' SearchLeeds, Kristal Ireland 'The millennial myth and the media'
SearchLeeds, Kristal Ireland 'The millennial myth and the media'
 
Millennials are changing the conversation about brand loyalty
Millennials are changing the conversation about brand loyaltyMillennials are changing the conversation about brand loyalty
Millennials are changing the conversation about brand loyalty
 

En vedette

Targeting teens
Targeting teensTargeting teens
Targeting teens
mrs_mullen
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
Gregg L. Witt
 
Consumerism
ConsumerismConsumerism
Consumerism
Giga B
 
Target market and market segmentation of Coca-Cola
Target market and market segmentation of Coca-ColaTarget market and market segmentation of Coca-Cola
Target market and market segmentation of Coca-Cola
sikander22
 

En vedette (17)

Teenage Segmentation Final
Teenage Segmentation FinalTeenage Segmentation Final
Teenage Segmentation Final
 
Targeting teens
Targeting teensTargeting teens
Targeting teens
 
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
 
Beyonce
BeyonceBeyonce
Beyonce
 
Using digital marketing to target the youth market
Using digital marketing to target the youth marketUsing digital marketing to target the youth market
Using digital marketing to target the youth market
 
How Brands Are Using Social Media To Target Youth
How Brands Are Using Social Media To Target YouthHow Brands Are Using Social Media To Target Youth
How Brands Are Using Social Media To Target Youth
 
Consumerism
ConsumerismConsumerism
Consumerism
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
 
Teenagers nowadays
Teenagers nowadaysTeenagers nowadays
Teenagers nowadays
 
Consumerism
ConsumerismConsumerism
Consumerism
 
Digital marketing campaign
Digital marketing campaignDigital marketing campaign
Digital marketing campaign
 
Consumerism and society
Consumerism and societyConsumerism and society
Consumerism and society
 
Target market and market segmentation of Coca-Cola
Target market and market segmentation of Coca-ColaTarget market and market segmentation of Coca-Cola
Target market and market segmentation of Coca-Cola
 
Publicity
PublicityPublicity
Publicity
 
Consumerism.ppt
Consumerism.pptConsumerism.ppt
Consumerism.ppt
 
Evolution Of Marketing
Evolution Of MarketingEvolution Of Marketing
Evolution Of Marketing
 
40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies
 

Similaire à 20 Facts You Need to Know About Teen Consumers

[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
CMG
 
paypal_cross-border_trade_china_whitepaper_nielsen_july_2015_final
paypal_cross-border_trade_china_whitepaper_nielsen_july_2015_finalpaypal_cross-border_trade_china_whitepaper_nielsen_july_2015_final
paypal_cross-border_trade_china_whitepaper_nielsen_july_2015_final
Elizabeth Marshall
 
The corporation chapter 5
The corporation chapter 5The corporation chapter 5
The corporation chapter 5
detjen
 
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...Integrating Traditional and Digital Media in a Digital World with Ron Hill of...
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...
amacolumbia
 
Social networking and media for entreprenuers
Social networking and media for entreprenuersSocial networking and media for entreprenuers
Social networking and media for entreprenuers
Sherrie Voss Matthews
 
Insight & Inspiration Snapshot
Insight & Inspiration SnapshotInsight & Inspiration Snapshot
Insight & Inspiration Snapshot
LHBS
 

Similaire à 20 Facts You Need to Know About Teen Consumers (20)

[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
 
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...
 
Gen Z Explorer 2019
Gen Z Explorer 2019Gen Z Explorer 2019
Gen Z Explorer 2019
 
Back to School Trends and Observations 2011
Back to School Trends and Observations 2011Back to School Trends and Observations 2011
Back to School Trends and Observations 2011
 
MillennialsAndBeyond.pptx
MillennialsAndBeyond.pptxMillennialsAndBeyond.pptx
MillennialsAndBeyond.pptx
 
Surprise: Gen Zs still shop in-store
Surprise: Gen Zs still shop in-storeSurprise: Gen Zs still shop in-store
Surprise: Gen Zs still shop in-store
 
paypal_cross-border_trade_china_whitepaper_nielsen_july_2015_final
paypal_cross-border_trade_china_whitepaper_nielsen_july_2015_finalpaypal_cross-border_trade_china_whitepaper_nielsen_july_2015_final
paypal_cross-border_trade_china_whitepaper_nielsen_july_2015_final
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
 
The use of technology
The use of technologyThe use of technology
The use of technology
 
Millennial in uk
Millennial in ukMillennial in uk
Millennial in uk
 
There's no room for my hat
There's no room for my hatThere's no room for my hat
There's no room for my hat
 
Gen Y Financial Services Presentation
Gen Y Financial Services PresentationGen Y Financial Services Presentation
Gen Y Financial Services Presentation
 
SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020
 
Informe total-retail-2015
Informe total-retail-2015Informe total-retail-2015
Informe total-retail-2015
 
Global Online grocery shopping: The top retailers & trends
Global Online grocery shopping: The top retailers & trendsGlobal Online grocery shopping: The top retailers & trends
Global Online grocery shopping: The top retailers & trends
 
The corporation chapter 5
The corporation chapter 5The corporation chapter 5
The corporation chapter 5
 
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...Integrating Traditional and Digital Media in a Digital World with Ron Hill of...
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...
 
Social networking and media for entreprenuers
Social networking and media for entreprenuersSocial networking and media for entreprenuers
Social networking and media for entreprenuers
 
Insight & Inspiration Snapshot
Insight & Inspiration SnapshotInsight & Inspiration Snapshot
Insight & Inspiration Snapshot
 
Insights from Google for Vietnam mar2016
Insights from Google for Vietnam mar2016Insights from Google for Vietnam mar2016
Insights from Google for Vietnam mar2016
 

Plus de CMG

[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
CMG
 
Using Digital Marketing to be a Customer-Driven Company
Using Digital Marketing to be a Customer-Driven CompanyUsing Digital Marketing to be a Customer-Driven Company
Using Digital Marketing to be a Customer-Driven Company
CMG
 

Plus de CMG (7)

[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
[ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
 
How to Develop a Visual Content Marketing Strategy
How to Develop a Visual Content Marketing StrategyHow to Develop a Visual Content Marketing Strategy
How to Develop a Visual Content Marketing Strategy
 
How to Scale Your Brand Ambassador Program
How to Scale Your Brand Ambassador ProgramHow to Scale Your Brand Ambassador Program
How to Scale Your Brand Ambassador Program
 
Marketing Strategy, Social Content & Customer Insights to Drive the Future of...
Marketing Strategy, Social Content & Customer Insights to Drive the Future of...Marketing Strategy, Social Content & Customer Insights to Drive the Future of...
Marketing Strategy, Social Content & Customer Insights to Drive the Future of...
 
Using Digital Marketing to be a Customer-Driven Company
Using Digital Marketing to be a Customer-Driven CompanyUsing Digital Marketing to be a Customer-Driven Company
Using Digital Marketing to be a Customer-Driven Company
 
SCU social media and marketing 2.10
SCU social media and marketing 2.10SCU social media and marketing 2.10
SCU social media and marketing 2.10
 
Sales on a Shoestring Budget
Sales on a Shoestring BudgetSales on a Shoestring Budget
Sales on a Shoestring Budget
 

Dernier

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
 

Dernier (20)

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 

20 Facts You Need to Know About Teen Consumers

  • 1. 20 Facts you need to know about teen consumers
  • 2. The Purchase Power of Teenage Consumers 35.6 Million U.S. teens represent over $200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits. * Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!
  • 3. u.s. e-commerce sales * Forrester Research!
  • 4. E-commerce sales trajectory According to Forrester Inc., Online consumers will increase their spending 62% by 2016
  • 5. U.s. m-commerce sales B B B B B B * eMarketer!
  • 6. Tablet user growth by age * Monetate!
  • 7. Your teen consumer online 95% of teens are online * Pew Research!
  • 8. Your teen consumer online 75% of teens access the internet from mobile devices * Pew Research!
  • 9. Your teen consumer online 8-18 year olds spend 10 hours and 45 minutes everyday online * Edudemic!
  • 10. Your teen consumer online 25% of teens log into social media 10+ times everyday * Edudemic!
  • 11. What social networks are hot with teen consumers?
  • 14. where do teen consumers shop?
  • 15. Your teen consumer on e-commerce 79% of females & 76% of males shop online * Statista!
  • 16. Your teen consumer on e-commerce 70% of teens prefer to shop at their favorite stores online * Piper Jaffray Companies!
  • 17. Your teen consumer on e-commerce 50% of youth prefer to shop exclusively online * Piper Jaffray Companies!
  • 18. how do teen consumers spend?
  • 19. Your teen consumer spending Average allowance yearly is $780 * The American Institute of CPAs!
  • 20. Your teen consumer spending 78% of teens have more than $50 in monthly purchasing power * Piper Jaffray Companies!
  • 21. 41% of girls ages 13 – 18 bought 10+ items of clothing in the past 6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
  • 22. 57% of teens said they are saving for apparel *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
  • 23. $11.8 B was reported in friendly fraud, 1 in 4 merchants experience friendly fraud * 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!
  • 24. Only 50% of parents have installed parental controls For their kids online interactions, but 72% worry that their kids will reveal too much online. * Edudemic!
  • 25. If you have any questions contact ReadyPulse : contact@readypulse.com Readypulse.com @readypulse