1. to
our guide
beteronline
volume 3 / 2011
Agency v 20110211
advertising
brought to you by

2. a word
from the pitt boss
:)
Jeff Ellis MD & cool guy
Some of our clients
your brand
here

3. contents
a word from the pitt boss 2
welcome to the world of webmail 4
did you know? 5
specials
cricket fewa 6
sweet specials 7
a new page, with great results 8-9
own me for a day or four 10
peel me off skattie 11
great home spaces 12-13
in my mailbox 14-17
gratis sms 18-19
webmail .mobi 20-21
new adverts 22
mobile vouchers 23
Outgoing faxes
24
ratesheet

4. welcome to the world of
{ {
Webmail a FREE email service in South
Africa (similar to Gmail and Yahoo mail) Active users: 752,728
focused only in South Africa for local users. User Sessions: 2,982,975
In exchange for our users information Session duration : ± 08:55
(demographic and psychographic) we
offer them a free email and sms service in
Impressions: 26,894,015
which we have the rights to serve highly * as at the end ofJanuary 2011
targeted offers.
There is also a specially developed ad
serving system with various features We strive to create online and related
specific for each company. digital marketing products that provide
exposure for clients through leadership
brands and advertising opportunities.
These include targeting by categories,
gender, area, lifestyle, etc as well as The company has developed a strong and
load management and balancing for growing client base, from single person
the targeting requirements and businesses through to large listed corporate
database management of aspects entities that look to benefit from Internet
related to this. exposure or presence.
In essence we strive to have an
entrepreneurial, youthful, spirit that extols a
high level of professionalism without
enforcing a corporate approach or
environment, but has a high level of
performance.
* Independant site tracking by Nielsen Site Sensus
4 www.webmail.co.za

5. *
*
*
official languages
did you know
We have 113,974 rugby fanatics and 92,657
cricket fans on our base
We know the home language of our users and
can talk to them in banners and mailers in their
mother tongue - this includes Englsih, Afrikaans,
Xhosa, Zulu, Northern Sotho and the other
128,809 people have told us that they are
looking for investment opportunities
Please see page 17 for more demographics
we offer
?
Accommodates both branding and targeted marketing in the form of
direct targeted emailers and conventional CPM and CPC display adverts
Guaranteed exposure
Assisting in lead and database generation through call to action
campaigns.
Approximately 30,000 new registrations per month
With over 700,000 active users a month, it is time to "fish where the fish are!"
Cost effective
Over 30 million successful page impressions per month*
All advertising is fully measurable
Average of 8 - 10 minutes spent in their inbox per user session
www.webmail.co.za 5

6. cricket fewa
Cricket world cup
--------------------
Feb & March only
special 4 x 50,000 mailers
Page peel
We are offering a month of front page Billboard
branding – page peal, rotated with the Floater
Billboard and the Floater, 50 000 emails a 10,000 Free SMS click
week for Feb / March to drive the
campaign and 10 000 guaranteed clicks on
our Free SMS service (based on 2 users, the only
composer (on his pc) as well as the recipient
on mobile phone all of which are linked to R75,000
the website or mobi site). for the entire month
At R75000 for the entire month, this makes
the CPM very low and the guaranteed
audience attractive as all will be targeted
to the above base.
World Cup | FIXTURES
ts away March 2011
We are giving ticke
February 2011
19 India v Bangladesh 1 Kenya v Sri Lanka
ing
to all planners plac 20 Kenya v New Zealand 2 England v Ireland
R20k with us 3 Netherlands v South Africa
campaigns over
20 Sri Lanka v Canada
21 Australia v Zimbabwe 3 Canada v Pakistan
nk Pro 20
to the Standard Ba 22 England v Netherlands 4 New Zealand v Zimbabwe
derers or 23 Kenya v Pakistan 4 Bangladesh v West Indies
at the Bidvest Wan 24 South Africa v West Indies 5 Australia v Sri Lanka
enturion.
SuperSport Park C
25 Bangladesh v Ireland 6 England v South Africa
25 Australia v New Zealand 6 India v Ireland
26 Pakistan v Sri Lanka 7 Canada v Kenya
27 India v England 8 New Zealand v Pakistan
28 Canada v Zimbabwe 9 India v Netherlands
28 Netherlands v West Indies 10 Sri Lanka v Zimbabwe
11 Ireland v West Indies
11 Bangladesh v England
12 India v South Africa
13 Canada v New Zealand
13 Australia v Kenya
14 Bangladesh v Netherlands
14 Pakistan v Zimbabwe
15 Ireland v South Africa
16 Australia v Canada
17 England v West Indies
18 Ireland v Netherlands
18 New Zealand v Sri Lanka
19 Bangladesh v South Africa
19 Australia v Pakistan
20 Kenya v Zimbabwe
20 India v West Indies
23 TBA (Quarterfinal) v TBA
24 TBA (Quarterfinal) v TBA
25 TBA (Quarterfinal) v TBA
26 TBA (Quarterfinal) v TBA
29 TBA (Semifinal) v TBA
30 TBA (Semifinal) v TBA
April 2011
2 TBA (Final)
6 www.webmail.co.za

7. sweet specials
50% off
0p1li
-------------
April fools day
direct mailers
We are offering mailers to 400,000 users
in our base only 15c a mailer and will be Usually: R 0.30 / mailer
dedicated to the advertiser and can This offer: R 0.15 / mailer
Ar include a promotion or call to action if
required. It is personalized, you own the
subject line and the mailer is HTML and
Reach 400k users
Personalised mail
you get 100% delivery on the numbers Guaranteed delivery
at the time.
--------- ------------ -----------
St Patrick’s day home page
ownership
Own the Webmail home page on
Thursday 17 March 2011. This is a great Expose your brand
opportunity for brand exposure, to +/- 15,000
espacially for beverages associated people per hour
with festivities.
Easter Special Buy 1 and
Own the Webmail home page on
get 1 FREE
Friday 22 AND Sunday 24 April
2011. Two for the price off one!
So, take EASTER SUNDAY and you
get GOOD Friday free!
* Upcoming Give us a
Upcoming days to keep in mind:
call to put a
Mother’s day custom
Father’s day package
Women’s day together
Rugby World Cup
www.webmail.co.za 7

8. a new page,
with great results
In mid 2010, our designers and headlines and your daily weather
developers embarked on a project to forecast, so, items that one would
give Webmail fresh new face. And from expect to see when you login to your
there, the new homepage was born! mailbox in the morning.
We identified the need to give our users Other content includes health tips and
a faster, enhanced user experience weekly political toon, sports related
whilst creating great opportunities and articles and more to follow.
{ {
spaces for our advertisers, following
international trends.
Click thought ratio’s
The new homepage includes an doubled on some ad
easy-on-the eye layout giving users more types since the launch
content items like the latest news
*
Fresh new homepage
enhanced user experience
whilst creating great opportunities and spaces for our advertisers.
”
new advertising spaces
The redesign and development of the Advert spaces include the following:
new homepage and mailbox, facilitates
Own the homepage
a range of new advertising spaces.
Page peel
We have geared the site for facilitate Front page tower (Vertical rectangle)
international standards, as indicated by Billboard (Square Pop-Up)
the International Advertising Bureau (AIB)
Sponsored links
and general industry standards.
Various area for sponsorship
Most adverts allow for rich media (flash) Inbox banner (Leaderboard)
in all advertising spaces and we can Graphic and text mail tags
facilitate all 3rd party adverts and
tracking systems.
Please see advertising sheet for full list.
8 www.webmail.co.za

10. own me
for a day or four
We are proud to introduce our new star! The advert consist of two creative
And she is up for sale... components:
branding image with main corporate
“Own the home page” (OTHM) offers full colour that fills the background
home page ownership* and is limited to rich-media square-pop/ billboard that
only 4 days of the month. expands over main content area
Expands to
960w× 470h px
on mouse-over
Square pop or
billboard size on
original state
*
Static branding on
background that fills
page over 970w px
”
Only 4 da
ys per mo
Available nth
in time slo
Monday - ts
Friday
Impression
s: ± 400K+
p/day
R 68,000 p
er day
Specification Available
Jan 2011
Location: Homepage
Creative: 251w x 180h / 250w x 250h
expands to 960w x 470h
Format: .swf with clickTags
Size: 60kb max
* excludes content sponsors and branding
10 www.webmail.co.za

11. peel me off, skattie
The launch of the new homepage, saw It is located in the top, right hand corner
the addition of another high-impact and is using flash scripting to show and
advert to the family. hide the advertisers creatives.
The sleek and sexy page peel (peel The is also an exellent branding
back) is just waiting to be peeled off! opportunity and will add value to any
brand.
“
onth
p ressions/m
Sold on im
er month
R 25,000 p
Jan 2011
Available
Note: me days
yed on sa
Not displa e home p
age”
wn th
as the “O
advert Specification
L
Location: Homepage
Creative: Original state: 73w x 73h
Over state: 500 x 500px
Format: animated gif / .jpg
Size: 40kb max
www.webmail.co.za 11

12. EW
Billboard / square pop
N
Sponsored links or
expandable billboard
EW
N
Tower
Billboard or (vertical rectangle)
square pop
Floater
Sponsorship
6 www.webmail.co.za

13. great home spaces
The Webmail homepage also offers a When you consider how many times you
range of other great advertising spaces. check your email a day and how many
people are coming to the site on a
From small tabs, more focussed on the regular basis its absolutely astonishing.
small and medium enterprise, to larger
spaces suitable for branding and sales To put this into perspective, imagine a
driven campaigns. billboard on the side of the road seen by
this many people all the time, where they
All the adverts on the front page are have to take notice of the ad and aren’t
flighted a minimum of 50 000 times per preoccupied driving.
month.
The ad is seen by them in a relaxed
With the site sitting as one the top most environment.
visited site in the country, this front page
is indeed prime inventory. The branding opportunities here are
endless.
EW
Billboard / Square pop Tower (Vertical rectangle)
N
Location: Home / Logout page Location: Home / Logout page
Creative: 251w x 180h/ 250w x 250w px Creative: 240w x 400h px
“ Format: .gif / .swf
Size: 20kb max
Cost: R 15,000 per month
Impressions: 100,000
Format: .gif / .swf
Size: 20kb max
Cost: R 22,000 per month
Impressions: 100,000
EW
Floater Expandable billboard
N
Location: Home / Logout page Location: Home / Logout page
Creative: 100w x 100h px Creative: 251w x 180h px expands to
Format: .gif / .swf 360w x 400h px
Size: 4kb max Format: .swf
Cost: R 18,000 per month Size: 30kb max
Impressions: 50,000 Cost: R 22,000 per month
Impressions: 100,000
Sponsored links (Top sites)
Location: Home / Logout page Sponsorship opporunities
Creative: text Location: Home / Logout page
Size: 35 characters max Creative: dependant on content
Cost: R 12,000 per month Format: .dependant on content
Impressions: 12,000,000 Cost: R 12,000 per month
(min 12 months)
www.webmail.co.za 13

14. EW
Banner
N
(Leaderboard)
Lenovo Notebooks
Looking for notebooks Text adverts Direct mail
& netbooks?
Find the right one at subject line
kalahari.net.
Is your family covered? direct@webmail.co.za 13 Dec 2010 14:13 pm 8.6 KB
Click through to HTML mailer
Is your family covered?
Mail tag
(outgoing mail)

15. in my mailbox
The mailbox is really the first major Whoever your audience , we can cater
component of the site that creates for you , niched or targeted. As one of
stickiness. the busiest websites in South Africa, it
caters for excellent branding
This is where targeted & direct marketing opportunities.
happens. Once the subscriber types in
their username & password & logs in, All targeting is done via targeted
he/she comes to this page to read their leaderboards, text adverts or targeted
mail. mailer campaigns, with the direct mailers
showing huge success within this
Adverts are then flighted to them environment.
according to their interests, needs &
demographic profile. An html mailer is delivered to the user’s
inbox. Since all users are opted in, the
There is no medium in the South African mail is delivered by means of “dropping”
market that can be as specific and the mail in the inbox, thus guaranteeing
targeted as Webmail based on the delivery.
demographical breakdown.
Leaderboard (Banner) Text adverts
Location: Inbox Location: Inbox
Creative: 728w x 90h px Creative: text
Format: .gif / .swf Size: 30 char ad title + 70 char ad copy
Size: 20kb max Cost: R 5,000 per month
Cost: R 12,000 per month Impressions: min 50,000
Impressions: 50,000 Target: target groups
Target: full demographics
Directmail Mail Tag
Location: Inbox The graphic appears in HTML mails.
Creative: 760w x unlimted height px The text in text mails
Format: .html Location: Sent mail
Size: 20kb max excluding images Creative: 468w x 60h px / text
Cost: R 0.35 per mailer Format: .gif
Impressions: min 50,000 Size: 12kb max / 80 characters
Target: full demographics Cost: R 20,000 per month
Impressions: average 50,000 per day
www.webmail.co.za
15

16. in my mailbox
(continue)
Compose
Tower
Lenovo Notebooks
Looking for notebooks
& netbooks?
Find the right one at
kalahari.net.
Compose Tower
Location: Inbox (Compose page)
Creative: 120w x 240h px
Format: .gif / .swf
Size: 12kb max
Cost: R 10,000 per month
Impressions: min 50,000
Target: user groups

17. in my mailbox
demographics
* as at the end of January 2011
Age Race Income
300000
Other Asian
250000 R20K+
R0 - R1 999
200000 White
150000 R10 000 -
Number of users
R19 999
Indian
100000
Coloured Black
50000
R2 000 -
0
up 16 17 to 24 25 to 34 35 to 44 R5 000 - R9 999 R4 999
45+
up to 16 45,602 6.1% Asian 12,420 1.6%
17 to 24 191,614 25.4% Black 326,788 43.4%
R0 - R1 999 128,340 17.0%
25 to 34 268,729 35.7% Coloured 27,402 3.6%
R2 000 - R4 999 78,697 10.4%
35 to 44 106,481 14.1% Indian 16,931 2.2%
R5 000 - R9 999 94,129 12.5%
45+ 141,062 18.7% White 91,525 12.1%
R10 000 - R19 999 73,219 9.7%
753,488 Other 23,670 3.1%
R20K+ 53,178 7.1%
498,736
427,584
Gender
25
Language Other 24,225 3.2%
Afrikaans 71,721 9.5%
% of users
English 175,440 23.3%
20
Ndebele 12,878 1.7%
Northern Sotho 65,118 8.6% 37.8% 52.6%
15 Southern Sotho 38,316 5.1%
Sutu 3,133 0.4% 284,825 396,348
10 Swazi
Tsonga
15,047
28,152
2.0%
3.7% female male
5 Tswana 48,395 6.4%
Venda 25,444 3.4%
Xhosa 74,957 9.9%
0
Zulu 95,959 12.7%
ga
ho
o
a
s
le
a
ish
a
er
u
an
tu
th
i
nd
os
an
l
az
be
on
Zu
ot
th
gl
Su
So
679,208
ka
Xh
Sw
Ve
O
-S
w
En
de
Ts
S-
fri
N
Ts
N
A
Sports Location
Watersports 23,807 3.2%
Other 33,772 4.5%
Mountain biking / Cycling 39,337 5.2% Botswana 2,804 0.4%
Aerobic / Gym 82,072 10.9%
Cape Town 21,504 2.9%
Scuba diving 25,956 3.4%
Eastern Cape 61,175 8.1%
Horseriding 24,067 3.2% Free State 31,330 4.2%
Swimming 82,671 11.0% Gauteng 242,480 32.2%
Running 55,117 7.3% Kwazulu Natal 92,695 12.3%
Cricket 92,417 12.3%
Mpumalanga 35,174 4.7%
Fishing 64,601 8.6%
Northern Cape 8,560 1.1%
Soccer 295,958 39.3% Northern Province 66,335 8.8%
Hiking 27,902 3.7% North West 26,605 3.5%
Squash 24,882 3.3% Western Cape 48,447 6.4%
Tennis 80,820 10.7%
681,173
Rugby 113,782 15.1%
Golf 47,830 6.3%
Boxing 43,692 5.8%
Surfing 14,690 1.9%
Kite Surfing 9,184 1.2%
Body Boarding 12,969 1.7%
Paddle Skiing 5,473 0.7%
* full list of demographics available on request
www.webmail.co.za
17

18. gratis sms
Gratis SMS is a South African service that first advertisement is displayed on the
allows users to send free SMS messages message page
from the website to a targeted audience advertiser’s website / microsite is
to any cell phone across any network in automatically opened on 100%
exchange for exposure to the yielded once the user clicks ‘send
advertiser’s advertising. SMS’
second advertisement is displayed on
A typical Gratis campaign consist of the ‘send another SMS’ page
various campaign components that a 49 character text advertisement is
utilizes both online and mobile sent in the SMS message to the
environments. recipient
Click though from SMS to mobisite /
Gratis small banner Website / Microsite
Location: SMS compose page 1 page submit page included in cost,
Creative: 460w x 90h pxpx otherwise to be Supplied by client or
Format: .gif / .swf optional extra
Size: 20kb max
Target: age, income, area and gender Mobisite / Micro-mobi site
1 page submit page included in cost,
Gratis large banner otherwise to be supplied by client or
Location: SMS sent page optional extra
Creative: 460w x 400h pxpx
Format: .gif / .swf
Size: 50kb max
Target: age, income, area and gender
R 2.00 per
click
SMS tag line Min. 10 00
0 clicks pe
Location: recipients mobile phone r month
Creative: text CPC on th
e guarante
Size: 49 character incl url click page ed
th
are additio e rest
nal

19. gratis sms
Case study: Albany Bakeries
-------------
Albany Bakeries is a brand of Tiger brands, who Campaign stats
hasn’t really played much on digital. We had Gratis credits : 200,000
oppotunity to run a competition driven
campaign to generate responds and measure
Guarenteed clicks: 200,000
the products uptake cross various ages and Impressions: 421,913
areas. Banner clicks: 191,589
The “Wacky Sandwich” concept that was Submission- online: 7,265
created where users needed to give their Submissions- mobi: 369
description of their “wackiest” sandwich that
they can make with Albany breads.
Campaign creatives
Gratis large banner
Gratis small banner
Mobi submit page
Online submit page
www.webmail.co.za
19

20. mobile advertising
There are now at least 9,5-million mobile wap
users (read: mobile web) in the country.
Compared to the estimated 5,7-million traditional
desktop internet user, mobile has become a
fantastic and accessible advertising space.
Webmail launched a mobile email interface,
creating a powerful platform for mobile
advertising.
All adverts are scale to the users phone
specification.
Visitor stats
Unique visitors: ± 96,000
No. of visits: ± 190,357
* as at the end November 2010
300 000
250 000
200 000
Number of visits
150 000
100 000
50 000 Unique visitors
-
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ly
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er
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20 www.webmail.co.za

21. mobile advertising
Mobile homepage Mobile generic Mobile text bar
notice board notice board
Location: Home page Location: Login /Main menu Location: mail items
Creative: 300w x 150h px Creative: 300w x 50h px Creative: text
Size: 15k max Size: 10k max Format: 50 characters
Format: jpg / gif Format: jpg / gif Cost: R 8,000 per month
Cost: R 10,000 per month Cost: R 9,000 per month Impressions: 50,000
Impressions: 50,000 Impressions: 50,000
Detailed stats
Month Unique visitors Number of visits Pages Hits
January 2010 238 555 3 815 6 401
February 2010 21 816 63 609 1 650 020 2 845 207
March 2010 52 465 136 705 3 774 949 5 782 854
April 2010 54 472 149 255 3 727 626 5 672 555
May 2010 65 331 167 783 4 256 585 6 545 094
June 2010 62 308 165 623 3 932 174 6 051 833
July 2010 26 153 83 624 1 345 280 2 055 162
August 2010 22 726 71 014 1 198 240 1 859 902
September 2010 64 430 155 222 3 560 524 5 551 366
October 2010 88 518 184 064 4 588 312 7 180 060
November 2010 95 638 190 357 5 023 195 7 782 638
December 2010 77 100 174 029 4 383 185 6 816 384
January 2011 84 087 184 229 4 997 475 7 835 818
www.webmail.co.za
21

22. new adverts
Mobile vouchers

23. new adverts
Outgoing faxes
You can own this space on all out going faxes sent from our users , being personal or business,
you get the benefit of this being printed as a cover sheet as well as the digital advertising
EW
N
Fixed mon
thly cost
only
R 25,000
www.webmail.co.za
23

24. ratesheet
Webmail Ad Types - CPM
Branding and Targeted adverts
Special
Type Ad Type Placement Target Creative Size Type Sold C.P.M.
notes
1 day per month /
Own the Min 250 000
Web
Home Page
Home Page graphic All front page ads All Time based av 250
impressions
R 380.00
000 imp
gif / Impressions / Min. 100 000
Web Peel Back Home Page graphic
swf Month impressions
R 220.00
front / Logout -
gif / impressions / Min 100 000
Web Billboard Mouse over / graphic 251w x 180h pixels
swf month impressions
R 200.00
expandable
impressions / Min 100 000
Web Tab front / Logout graphic 125w x 050h pixels gif
month impressions
R 50.00
impressions / Min 50 000
Web Floater front / Logout graphic 100w x 100h pixels gif
month impressions
R 266.67
average 5000
Web Top Sites front / Logout text 60 characters txt monthly
000 impressions
R 12 500.00
gif / impressions / Min of 100 000
Web Tower front / Logout graphic 240w x 400h pixels
swf monthly impressions
R 200.00
Banner / Full gif / impressions / Min of 50 000
Web
leaderboard
Inbox
demog
graphic 468w x 060h pixels
swf month impressions
R 120.00
Variety gif / Min of 50 000
Web V Tower Variety Pages
Pages
graphic 120w x 430h pixels
swf
monthly
impressions
R 180.00
Compose Variety Min of 50 000
Web
Tower
Inbox
Pages
graphic 120w x 240h pixels gif monthly
impressions
R 150.00
Direct E-mailers
Type Ad Type Placement Target Creative Size Type Sold Special notes
1 Page A4 with Scratch panel, with algorythm in
Scratch and All Impressions /
Web Inbox graphic mouse over html backend to manage prize
Win Demogs month
scratch panel allocations
Viral campaigns - send to 5 All Mailer 2 with database and
Web graphic 1 Page A4 html Unlimited entries
friends Demogs competition entry managment
Graphic: 468 x 60 Text: gif / impressions / On all outgoing emails, est 50
Web Mail Tag Sent Mail n/a
80characters swf month 000 a day
Sponsorship
Type Ad Type Placement Target Creative Size Type Sold Special notes
Sponsorship Widget onhome
Web All graphic gif monthly Exclusive to 1 advertiser
Page page
Sponsorship Variety
Web Variety pages graphic gif monthly Exclusive to 1 advertiser
Page Pages
Mobile advertising
Type Ad Type Placement Target Creative Size Type Sold C.P.M.
Home Page min 100 000
Mobile Home Page graphic W=300 x H=150 gif/jpg R 150.00
Notice Board Impressions
Notice Boards - min 100 000
Mobile Login / Main graphic W=300 x H=50 gif/jpg R 140.00
Generic Impressions
Folder Items; min 100 000
Mobile Text Bars text 50 characters R 130.00
read email Impressions
Splash Page / min 100 000
Mobile every 100 clicks graphic W=300 x H=300 gif/jpg R 150.00
Interstitial Impressions
24 www.webmail.co.za

25. so what is in it for you?
Rebates for agency spend payable annually not for billing but for payments made,
this excludes the agency discount included on monthly billing.
Please enquire about these options from one of our representatives.
We would like to thank you and urge you to contact us when questions arise.
www.webmail.co.za 25

26. We would like to thank you and urge you to contact us when questions arise.
HEAD OFFICE
25 West Street, Houghton, Johannesburg
Tel: (011) 628 9700
Cape Town: (021) 442 9100 | Durban: (031) 566 5135 | Pretoria: (012) 665 0366
This document is confidential.
It can not be used or shared with any third party without our written permission.
Images may be subject to copyright of the respective companies and /or brands.
All images and concepts in this document is for illustrative purpose only.