How to raise Late Seed or Round A (part 1)

1. How to raise Late Seed
or Round A (part 1)
Denis Dovgopoliy,
https://www.slideshare.net/dennydo

2. Introduction

3. Target Audience

4. Metrics

5. ARR/AR
Seed - $0.1m - $1m
Round A - $1m - $3m

6. ARR/AR
ARR/AR = MRR/MR*12
ARR/AR = QRR/QR*3
ARR/AR = Cumulative

7. ARR/AR Growth
Seed - Undefined
Round A - 3x+ YoY (T2D3)

8. ARR/AR Growth
20 weeks avg Growth

9. Valuation
Seed - Venture Capital Method/Deferred
valuation method
Round A - Multiplayer

10. Round size
Seed - $50k - $10m
Round A - $2 - $50m

11. Team
Seed - Tech, FFFC, Domain Expertise
Round A - Competition, Leadership, Hiring

12. Product/market
Seed - great product, market undefined
Round A - NPS, Why now, understanding
market

13. Sales/marketing
Seed - selling idea/promises, founder led-sale
Round A - marketing channel, scaling, sales
roadmap, repeatable sales processes

14. Churn
*Function of NPS

15. CAC
CAC = (marketing exp + sales exp)/number of
new users*
* - same period

16. ARPU/ARPPU

17. Average check

18. LTV
LTV = ARPU * LT
LTV = Average check * N deals

19. MAU/WAU/DAU/
Conversions

20. COGS/1sCOGS/fixCOGS

21. Cost of Sales/Cost of Sales
to Revenue Ratio

22. Margin
Margin=(Average Price - COGS)/Average
Price

23. Payback period

24. Burn rate

25. Cash burn rate

26. Unit Economics

27. Fundraising
Why?

28. Fundraising
How much it costs?
$20k-$70k
2-8 months
300-600 hrs

29. Fundraising
Why not?

30. See you next time!
Your DD
denny.do@gmail.com