You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community. Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach.
Presentation includes examples of promoting SirsiDynix tools and resources.
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Strengthening Your Library‟s
Community Through Social Media
Denise O‟Shea
Access Services and Systems Librarian
Montclair State University
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Who Am I?
Librarian and self-taught social media fan
Graduate student in Public and Organizational Relations
program at MSU
Blogging and on Twitter and Facebook since 2007
Focused on:
Librarianship – Circulation, Systems, Management
Wireless and Mobile Technology
eBooks
Social Media
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Where You Can Find Me
Curating Harry A. Sprague Library‟s Facebook page:
http://www.facebook.com/montclairstatelibrary
Tweeting on behalf of Sprague Library:
@montclairulib
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Objectives
This afternoon, you‟ll learn:
What tools like Twitter, Facebook, Tubmlr, and Pinterest offer
libraries
How to use these tools to build relationships with colleagues and
your library community
How to integrate and promote Sirsi tools and resources with social
media
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Why Use Social Media?
Networks – of information and people – are diffuse
Social media brings them closer together
Social media provides an opportunity for two-way
communication, but more importantly an opportunity to listen to
what our patrons are saying
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How is Facebook Used?
Examples of great library Facebook pages:
LibraryLinkNJ
Atlantic County Library System
Hillsdale Public Library
Princeton University Library
Paley Library, Temple University
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How to Run a Great Facebook Page
An incomplete list:
A Page is not an Account
Distribute Page Administrator responsibilities
Choose great profile and cover photos
Develop a clear voice and purpose
Post regularly
Like, Comment and Share
Listen to your fans (and critics)
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Sirsi & Facebook
Create a Facebook app for your library catalog
Use Permalinks to promote resources in the catalog
Promote Bookmyne and other Siris tools
SirsiDynix Social Library for Facebook:
OPAC
My Bookshelf
„Like‟ Sirsi on Facebook
https://www.facebook.com/SirsiDynix
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How is Twitter Used?
Great Library Accounts: Great Librarian Accounts:
Pratt Library (@prattlibrary) Buffy Hamilton
Newark Public Library (@buffyjhamilton)
(@newarklibrary) Librarian In Black (@TheLiB)
Library as Art Incubator Stephen Abram (@sabram)
(@IArtLibraries) K.G. Schneider (@kgs)
AlA News (@alalnews) Brian Mathews
Library of Congress (@brianmathews)
(@librarycongress)
The Chronicle of Higher Note: many of these
Education (@chronicle) librarians also have blogs
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Sirsi & Twitter
Follow Sirsi on Twitter (@SirsiDynix)
Participate in Twitter chats with Sirsi
Promote Sirsi social tools via your library‟s Twitter feed
Use Permalinks on Twitter to highlight resources in your
catalog
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How To Be A Good Tweep
Follow widely
Share often
It‟s a conversation, not a bullhorn
Be warm, clear and real
Use and participate in relevant #hashtag conversations
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What is Tumblr?
Tumblr is a microblogging platform that allows users to share
content with each other via reblogging
You can connect to a Tumblr community via tagging
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How Can Your Library Get the Most
Out of Tumblr?
Get to know your regular library patrons and their interests and
use relevant tags
Post your special collection or archive online – Tumblr has
layouts that are well designed for displaying pictures
Link to other social networking sites
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Libraries and Librarians on Tumblr
http://nypl.tumblr.com
http://tumblr.libraryjournal.com
Archive specific:
http://life.tumblr.com
http://nwkarchivist.tumblr.com
http://librarianwardrobe.com
Not a library, but of interest to librarians:
http://ilovecharts.tumblr.com
http://theyuniversity.tumblr.com
http://bookshelfporn.com
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Pinterest: A Virtual Pinboard
“Pinterest lets you organize and share all the beautiful things you
find on the web.”
--http://pinterest.com/about
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Pinterest: Why?
Showcase photos of programs, events, new materials, new
apps (Bookmyne)
Collaborate with colleagues and library community members
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Libraries and Related Orgs on
Pinterest
School Library Journal
Hathi Trust
Onondaga Community College Library (NY State)
Contemporary Jewish Museum (San Francisco)
U. S. National Archives
LAPL Central Library
25.
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Doing Pinterest Well
Follow widely
Pin and repin often (under Copyright & Fair Use)
Post your pins to Twitter
Use relevant #hashtags
Comment often
As with all of these tools – don‟t get sucked into the Rabbit
Hole! Budget your time.
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Sirsi on Tumblr and Pinterest
Remember that these social media tools are more visual so
post photos and images from:
Your OPAC – book covers
Your archives or special collections
Library events and programs
Library reconstruction projects
Library Exhibits:
http://pinterest.com/spraguelibrary/
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Demos
Sprague Facebook Page with embedded OPAC
https://www.facebook.com/montclairstatelibrary
Permalinks on Twitter
Use of QR Code and bit.ly to promote Bookmyne
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Wrap-Up
Done well, a social media presence on ANY platform can help
you:
Tell your library‟s story
Tell your community‟s stories
Connect with your community in a new way
Put a warm, human face on your library
Form an integral part of your library‟s marketing, PR and advocacy
strategy
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Find this Presentation
http://slidesha.re/My6KPA
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Special Thanks To
Sophie Brookover
Program Coordinator & Social Media Manager
LibraryLinkNJ
for sharing content from her original presentation on Social Media
& Libraries (http://dft.ba/-2FDU)
You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community. Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach.
Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (definitionfrom Wikipedia)