2. Hello
Charlotte Fowles
Channel Strategy Manager
Rob Rockstroh
Senior Channel Strategy Manager
Digital, Channel Strategy and
Publishing (DCP)
Charlotte DCP
*
3. “Digital is not another
channel; it is the delivery
choice for this generation”
Francis Maude MP
Charlotte DCP *
4. Digital by default
“The UK is increasingly a digital nation. People
expect high quality, effective digital services and
where public services can be delivered online,
this should happen as soon as possible.”
The Civil Service Reform plan
but…
Charlotte DCP *
5. It’s ‘digital first’ for health
and care
‘Digital first’ makes a firm commitment to
adopting digital methods to deliver healthcare,
but makes clear that face-to-face contact with our
health and care professionals will remain an
essential, core part of our care.
Charlotte DCP *
6. Two key projects that will
change the way health and
care information is provided
in the future.
Charlotte DCP *
7. The single domain for
government: GOV.UK
An integrated platform for
health and care
Charlotte DCP*
12. It will save central
government £50m-
£70m per year from
the services it
replaces
Charlotte DCP
*
13. Business
Phase 1
Directgov 17 Oct
Link
2012
Depts (c24) Phase 2
Agencies (c10) Nov 2012
Mar 2013
GOV.UK
Phase 3
Everything else (- Apr 2013
exemptions)
Mar 2014
Charlotte DCP
*
41. a policy title is:
a statement of what specific
outcome the government is
trying to achieve
Charlotte DCP *
42. policy titles should be:
clear
specific
succinct
jargon-free
active
Charlotte DCP *
43. Improving dignity, respect and compassion in health and
care services
Reducing the number of teenage pregnancies
Increasing healthy life expectancy
Improving the quality of care for people with dementia
Increasing the number of early diagnoses for long term
conditions
Improving efficiency and reducing bureaucracy in the
NHS
Charlotte DCP
*
44. Language - No
empowering, delivering,
reforming, streamlining and
promoting etc
Charlotte DCP *
45. Language - Yes
increasing, decreasing, bigger,
smaller, reducing, safer,
cleaner, better, establishing,
expanding, (improving)
Charlotte DCP
*
46. Style Guide
There is also a style guide
If interested:
www.gov.uk/designprinciples/
styleguide
Charlotte DCP
*
49. basics
don't use overarching, robust words to
leverage understanding and deliver
comprehension
keep it all active, concise and concrete
use all basic content usability
Charlotte DCP *
50. cover sheets
Issue
why is this policy necessary?
Actions
what is being done?
Background
how did we get here?
Charlotte DCP
*
54. Process
• DCP produces draft
• GDS reviews draft sheets
• Policy fact-check
• GDS second eyes
Charlotte DCP *
55. the result
a clear, comprehensive and
coherent set of policies on
gov.uk
Charlotte DCP
*
56. users will be able to
find out ...
... what the government is
doing, why, when and how
Charlotte DCP *
57. Next steps
We’ll ask for your input
Identify stakeholders
Writing content
Fact checking
Charlotte DCP
*
58. Further info for those
interested:
http://digital.cabinetoffice.gov.uk/
http://inside-inside-gov.tumblr.com/
http://digitalhealth.dh.gov.uk
Charlotte DCP
*
59. Thanks
Charlotte Fowles
Channel Strategy Manager
Rob Rockstroh
Senior Channel Strategy Manager
DCP
Charlotte DCP
*
