David Erickson's presentation about the Future of Social Media Marketing given to Century College

1. Social Media Marketing The “Future” is Now October 8, 2010

2. Tunheim Partners Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy Tunheim Partners’ specialty Internet marketing practice Experienced leadership, strong team

3. What Is Social Media? Web 1.0 = Publishing/Presentation One-to-many broadcast model Web 2.0 = Sharing/Enabling Many-to-many conversation model Common Features RSS = Ubiquity Activity feeds = Top of mind Personal networks = Friends/Followers/Contacts Trusted source = Word-of-mouth on steroids Conversations = Commenting/Status Updates Sharing = Post/Share/Like Collaborating = Tagging/Organizing/Events Personal media = Blogging/Uploading/Recording Location Based Services = Checkins The Social Web Centers of Gravity

4. A social explosion 500 million active Facebook users Nearly 3 billion Google searches per day 900,000 blog posts every 24 hours 1 billion Twitter queries per day 2 billion YouTube searches per day

5. A premium on social engagement 93% of Americans believe a company should “have a presence in social media.” 85% say having a presence is not enough, they should interact with audience. The lesson: It’s about much more than a “presence” online.

6. The New “Face(book)” of Marketing Markets are conversations People talk When they’re happy and when they’re angry People trust people The conversation is global Ch-ch-ch-changes Use changes behavior Use changes attitudes This is Life 2.0 We’re going mobile Social media is everyday

8. 65% have either just started or have been using social media for only a few months

9. 56% of marketers are using social media for 6 hours or more each week. 30% use it for 11 or more hours weekly.*Source: 2010 Social Media Marketing Industry Report by SocialMediaExaminer.com

10. How Corporations Use Social Media

11. Comcast Cares Monitor Proactive Solutions Really care Critics into champions Changing Perceptions Changing behavior

12. Punch Pizza – Capture Our Fire Crisis communications Establish presence Citizen marketing Direct marketing Multichannel Online coupons Focus group

13. Best Buy – Blue Shirt Nation Employee relations Empowerment Subvert bureaucracy C-Suite closer to employees Graphics source: Lednine

14. Dell Outlet – Sales Channel Direct sales eCoupons $2 Million Customer service PR Source: Dell2Direct blog

15. H&R Block – Lead Generation Free tax advice Customer service Brand awareness Local leads

16. Tyson Foods – Corporate Social Responsibility Hunger relief Thought leadership Demonstrates commitment Highlight the cause Not just Tyson Promote others

17. Ford – Media Relations Media includes bloggers Digital newsroom Social media news releases Easy to use RSS

18. IBM – Company Bloggers Showcase company culture Thought leadership 1,000 voices bloom

19. Jeep – Branding & Citizen Marketing Showcase Customer marketers Harness enthusiasm Free photos 880 members 3,800 photos

20. Johnson & Johnson – Public Relations Corporate blog YouTube channel Thought leadership PR

21. Social Media Marketing: 2010 & Beyond 81% plan on increasing their use of blogs 76% - increase use of Facebook 73% - increase use of YouTube/video marketing 71% - increase use of Twitter Marketers want to learn more about: Social bookmarking sites Twitter Facebook Digg/Reddit/Mixx/StumbleUpon LinkedIn

22. 2010 & Beyond: Mobile Smartphone Marketing Most marketers indicated they already use mobile networking apps to interact with fans Most marketers not yet involved with creating custom mobile apps, mobile advertising or optimizing their websites for mobile smart phones – but are interested in learning more about these opportunities

24. Listen. Find out where they are.

25. Determine what they want.

26. Decide: join their community, make a community, both.

27. Introduce yourself. Invite. Always acknowledge.

28. Ask them for goals and hopes.

29. Share your goals hopes. See how they interrelate.

30. Stick with it. Source: NewMarketingLabs.com, Chris Brogan

32. Equip community - don’t sell your product.

33. Celebrate them.

34. The ROI of community - Return on influence

35. Resource costs & team. These efforts can’t be outsourced to keep them real. There can be multiple voices but ensure everyone knows the goals. It can be low cost but someone must keep the communications fresh with new content.Source: NewMarketingLabs.com, Chris Brogan

36. Contact Web Tunheim.com e-StrategyBlog.com SlideShare.net/TunheimPartners Twitter @derickson Email kpatrow@tunheim.com derickson@tunheim.com Phone 952-851-1600