This document provides guidance on collecting early unbiased feedback on projects. It discusses how cognitive biases can prevent understanding user needs and recommends involving users throughout the design process. User experience design approaches are outlined including discovering user needs, designing, developing, and user testing prototypes and designs. Paper wireframes and clickable prototypes are suggested for early user testing. The System Usability Scale is presented as a method to measure user satisfaction. The key message is that early unbiased feedback from actual users will help ensure designs meet user needs and drive quicker adoption.
3. Why don’t people adopt the
changes we design to benefit them?
What will help us match our vision to
user needs?
How can I collect early unbiased
feedback on my project?