This document discusses the rise of social media and its implications for business. It argues that the world is becoming increasingly networked as people are constantly connected through powerful mobile devices. It also notes that everyone has the ability to broadcast their opinions online. The document then examines how companies can design their organizations, culture, communication, and content for this new "social business" environment by focusing on connections, being open and collaborative, breaking through the noise, and measuring what matters to customers. It advocates that businesses must adapt to this new social media landscape and assess how well their current design supports the principles of social business.

1. Social Business Design
Peter Kim
Managing Director, North America
24 February 2010

2. Itʼs time for social business
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3. Social Business Design | 24 February 2010
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4. Social Business Design | 24 February 2010
Our world is getting networked...
Source: Nielsen
® 2010 Dachis Group. Confidential and Proprietary

5. Social Business Design | 24 February 2010
...with increasingly powerful nodes
Source: Apple
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6. Social Business Design | 24 February 2010
Put the office in your pocket...
Source: gailjadehamilton on Flickr
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7. Social Business Design | 24 February 2010
...and work in the cloud
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8. Social Business Design | 24 February 2010
Everyone is a celebrity-in-waiting...
Credit: hyku on Flickr
® 2010 Dachis Group. Confidential and Proprietary

9. Social Business Design | 24 February 2010
...with opinions on anything and everything
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10. Social business design
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11. Social Business Design | 24 February 2010
dachisgroup.com
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12. Social Business Design | 24 February 2010
Communication Content
Connections Culture
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13. Social Business Design | 24 February 2010
Connections
• To whom are you
connected and how?
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14. Social Business Design | 24 February 2010
Are you siloed or networked?
Source: ethorson on Flickr
® 2010 Dachis Group. Confidential and Proprietary

15. Social Business Design | 24 February 2010
Culture
• Do you have a social
calibration?
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16. Social Business Design | 24 February 2010
Is your culture open or closed?
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17. Social Business Design | 24 February 2010
Communication
• Are you creating signal
or noise?
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18. Social Business Design | 24 February 2010
Is your communication breaking through?
“Reasons I am frustrated with
the general public: 1. Everyone is
running around like a chicken with
their head cut off talking about the
&*%$ swine flu...” 2009-04-30
Mainstream pharmacy
sites repost press release:
“US Swine Flu Deaths Hit
Double Digits.” 2009-05-21
Source: Nielsen Online
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19. Social Business Design | 24 February 2010
Content
• How can you measure
for meaning?
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20. Social Business Design | 24 February 2010
Are you measuring what matters?
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21. Everything old is new again
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22. Social Business Design | 24 February 2010
Social media fits on a spectrum
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23. Are you designed for social business?
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24. Thank you
http://www.dachisgroup.com
+ 1 512 275-7825
peter.kim@dachisgroup.com