1. j
A corporate social responsible company
Website http://www.goodearth.in
Company Size :501-1000 employees
Industry :Retail
Type :Privately Held
Slogan :Sustaining ecology and tradition

2. INTRODUCTION
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ABOUT THE COMPANY:
• Founded by miss Anita lal ,
•Established in 1996 with its first store at kemps corner
,Mumbai
•Good Earth either asks a designer to work with them, or
they interact with NGOs, or they directly engage with the
producers themselves. Although ecological benefits are
sought after in the designers or artisans' products, style and
design remain the brand's priority.

3. PRODUCT/ SERVICE AREA
Good Earth has set new standards for stylish luxury retail across
India by providing an assortment of beautifully designed products by
using traditional craft skills.
Entraining: signature jewel glasses, dinner ware
Living: lanterns, cushions
Bed and bath: bed cover ,pillow sham
Wellness: ancient incense set, copper jug
Kids :pillow sets ,mugs
Gifts: poker set, eskander glasses

4. PRODUCT /SERVICE AREA:
To promote sustainable fashion – i.e. not trend-based, mass produced, “fast-
fashion” garments,
but clothes that can be worn forever,
because of their quality and design.

5. j
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CORE VALUES
GOODEARTH is based on values of sustainability. sustaining
tradition and the ecology is a core value.
VISION AND MISSION
Encouraging quality of craftsmanship and the
revival of lost Indian traditions that are beneficial
to the environment and to society ,is what they constantly
work toward.

6. CSR INITIATIVE
• One of the CSR initiative of Good earth is the :-
• Goodearth educational foundation, which was initiated in 1996.
• The four year project covered 63 governmental schools and benefited
15,000 children.
• The main focus was to bring quality in education with a special
emphasise on the girls child by ensuring that it is relevant ,effective
and activity based.
• It started providing substantial assistance to Dr. Shroff's Charity Eye
hospital (a non-commercial, non-profit trust setup to enable people
from all sections of society to receive quality eye care) in 1996 and
started to support this institution with funds and expertise.

7. ENGAGEMENT WITH CSR:
• GOOD EARTH CSR policy has been developed pursuant to
section 135 of the companies act 2013 and relevant rules
prescribed therein.
• The policy lays down the criteria for identifying programmes eligible
for financial assistance.
• According to this ,any sur plus arising out of CSR programmes shall
not form part of business profits of the company.

8. IMPLEMENTATION OF CSR POLICY
• The CSR programmes are identified and implemented on its own or
through eligible third parties including goodearth education foundation .
• The company also collaborate with such parties for undertaking
programmes in a CSR fit way.
• Environmental CSR: focuses on eco-issues such as climate change
by producing the sustainable products.
• Community based CSR: businesses work with other organizations to
improve the quality of life of the people in the local community.
• HR based CSR: projects that improve the wellbeing of the staff.

9. BENIFITES OF HAVING CSR POLICY
• The home décor retailer good earth which caters to a large number of
customers abroad by entertaining emailed orders with having the
CSR policy has a better market growth than the other home décor
retailers like urbanladder, pepperfry , fabfurnish etc.
• Currently it has 10 stores across India generating about INR 110 core
in revenue annually.
• It designs 80% of its products in-house.

10. BENEFITS
 “88% of consumers said they were more likely to buy from a company that
supports and engages in activities to improve society.”
- Better Business Journey, UK
 This Companies no longer have to waste money on expensive advertising
campaigns. Instead they generate free publicity and benefit from worth of
mouth marketing.
 It’s all about achieving long term results and business continuity /“shaping
a more sustainable society”
 .

11.  Three out of 10 Goodearth stores in India have theme-based cafes.
"The idea was to provide an experience to the shopping and make
the stores a place to hang out at leisure," says Simran Lal, CEO of
Goodearth.
Goodearth I s now considered as of premium retailers are banking
on food and drinks to give their customers a holistic shopping
experience

12. OTHER ASSOCIATION WITH THEIR CSR
INITIATIVES
• Now the GEF (good earth education foundation) is implementing
projects in thane, alwar , in partnership with the NGO Bodh shiksha
samiti.
• The “Khadis”, produced in partnership with the NGO Wardha Khadi .

13. THEMES FOR CSR
 So , in my point of view this company can be a better one by doing
something extra things like:
 NGO for taking care of the indian heritage / historiry .
 Making the household women financially strong by teaching them
about making crafts .
 Can make garments for the needy peoples and go for charity.

14. REFERENCES
 http://www.goodearth.in/
 https://en.wikipedia.org/wiki/Corporate_social_responsibility
 http://www.goodearth.in/
 http://www.hitachi-c-
m.com/global/company/csr/contribution/mine/good_earth/index.html
 http://economictimes.indiatimes.com/news/india-unlimited/csr/news/articlelist/msid-
47068904.cms
 http://www.socialbrite.org/2010/04/22/4-examples-of-corporate-social-
responsibility-done-right/

15. THANK YOU