Twitter for Business

Hands-On Workshop:
How to Use Twitter for Business

Welcome to a world of conversations
and relationships.

Sponsored by Design Action Studios (DAS) and
NR Computer Learning Center (NRCLC) We build brands.

Friday, March 19, 2010

Facts about
A summary of this goal will be stated here that is clarifying and inspiring

NR Computer Learning Center
• Established in 2002
• Located in Orange, California
• Provide workshops/webinars related to Small &
Medium size Businesses (SMB):
• Online Marketing / Social media
• QuickBooks & Microsoft Excel
• Website Design
• Security Awareness
• Basic Computer
• Networking
• Project Management
• and more

Social Media for Business |


Facts about

NR Computer Learning Center
• Corporate Training
• Online and Onsite Training
• Provide Test Preparation Classes, Software and
Courseware
• Authorized Testing Center for Certiport, Pearson
and Prometric
• Partners




Logistics
• Coffee & light snack
• Restroom
• Testing Room



Tanya Salcido

• Founder of Design Action Studios, a creative studio
focusing on business branding in Orange County, CA.
• Strong background in graphic design, marketing and
internet technology, social media
• Has been providing services related to online marketing
and business branding
• Ambassador, Orange Chamber of Commerce
• Co-Founder of #ConnectOC
• Inbound Marketing Certiﬁed
• Nominated: Orange County Business Journal -
Excellence in Entrepreneurship 2010
• Can be found all over the web. Google me.



Today’s Schedule

BREAK
Part 1: Introduction to Twitter
Part 3: The Nuts and Bolts of Twitter
• What is Twitter?
• The Language of Twitter
• Why you should care
• Twitter Personality
• Business Goals for Using Twitter
• Best Practices
Part 2: Setting Up Your Twitter Profile • Using Twitter Lists
• A Tour of Twitter • Using Twitter for Events
• Sign up for an account. • Third Party Applications
• Editing your profile. • Track and Analyze
• Branding your Profile. • Conclusion
• Connect with potential clients.
- OPEN FOR ADDITIONAL QUESTIONS -
• Share information.




What is Social media?




Social Media

It is the various online technology tools that enable
people to communicate easily via the internet to share
information and resources.




How can social media
work for my business?
Social media increases website trafﬁc, subscribers,
clients, builds relationships and strategic partnerships.




Two important steps to take
in order for social media to
work for you.



1

Make the shift from
traditional media
to new media



2

It doesn’t
happen overnight!




Part 1: Introduction
to Twitter




Twitter is...

A communication platform that helps
businesses stay connected to their
customers in 140 characters.




In other words ...




Why You Should Care



Think your customers

aren’t on Twitter?
• 1,382 percent growth rate last year
• is used by 13% of internet
• Median age is 31
• 53% is female
• 600 tweets per second
• 5K-10K new accounts are
opened each day




Business Goals for
Using Twitter




• Get found by people who are searching for your
products or services
• Connect and engage with current and potential
customers
• Create a community around your business
• Promote content you create, including
webinars, blog articles, or other resources




Part 2: Setting up Your
Twitter Profile




A Tour of the Twitter
User Profile Page



Twitter Page Publisher Twitter proﬁle account links

Proﬁle
info

Branded
background
Mentions

Private Msgs

“bookmarks”

RTs

Lists

Trending

Who’s
following
you?

Main
news feed Social Media for Business |



Sign Up For
Your Account



Go to Twitter.com



Joinof thewill be stated here that is clarifying and inspiring
A summary this goal conversation



Profile Settings



Profile settings is clarifying and inspiring
A summary of this goal will be stated here that




Branding Your Profile



Design settings



Brand your profile

Free resources online:

http://www.twitbacks.com/
http://www.freetwitterdesigner.com/
http://www.tweetxilla.com/

Hire a graphic designer!!




Connect with
Potential Clients




1. http://search.twitter.com/ - Search keywords to find connections.

2. http://wefollow.com/, http://twellow.com – Directory of Twitter
users. Keyword search.

3. http://geofollow.com/ – Geographic directory of Twitter users.
Search for city, state or country combined with keywords.

4. http://listorious.com/ – Listorious is a directory of lists on Twitter –
to find great people recommended by others that fits your keyword
or geographic search.

Search the web for more!



Join the conversation

• People like tips, links to interesting stories and blogposts
(they donʼt have to be about your company), exclusive deals
and a good sense of humor.

• People like the human touch and will appreciate posts with
your thoughts and experiences more than you think

• They also like it when you say hi, respond to their questions,
comments, praise, complaints and jokes




BREAK




Part 3: The Nuts and
Bolts of Twitter




The Language of Twitter




• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter
at any given moment




...and some additional lingo
• @ reply is a public message to or about an individual on Twitter
• A hashtag—the # symbol followed by a term and included in
tweets—is a way of categorizing all the posts on a topic
• Shortened URLs.To fit links into the short messages,Twitter
shrinks some URLs down automatically
• TweetUp. A tweetup is simply an in-person gathering
organized via Twitter, often spontaneous.




Twitter personality




Are you a broadcaster or a
conversationalist?

Success is 80% conversation
20% business.




Best Practices




Best practices
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
• Post links to things people would find interesting
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people




Best practices
• Leverage the real-time nature of Twitter
• Ask questions, float ideas, solicit feedback – and expect fast
feedback most of the time
• If you’ve launched a product, new store or new campaign, search
Twitter for comments
• Respond to customer service issues quickly
• Engage in discussion on a tricky public issue your company is
dealing with




Using Twitter Lists




Two Kinds of Lists

1. Your Lists
• @your_username/your-listname
• You create them

2. Other People’s Lists
• @username/listname
• You follow them




Why Use Twitter Lists




Create a Group – Because Twitter Lists create grouped tweet
streams of the people that are on them, you can use Lists to
organize your tweeps into groups based on anything you want.
You can create lists of your co-workers, family, or friends, or just
group Twitter users based on location, subject, or anything else
you can think of.
Recommend Cool Tweeps – One of the other intended
purposes of Twitter Lists is to allow people to recommend other
users to follow.You can create a public list of people you think
other Twitter users should follow, then anyone else can visit that
list and follow the people on it (or follow the list).
Follow People You Aren’t Following – When you follow a
Twitter List, you’re not actually following every user on the list,
but following the entire list — those users’ tweets aren’t added to
your main stream.



Creating a List




Simply click on the “New list” link to begin
creating a new list. After you click on that link, a
window will pop up asking you two questions.

OC Networkers

Public Lists – These lists can be seen by anyone, and anyone can
follow them. Public lists are ideal for lists of recommended follows.
Private Lists – When Twitter says private, they mean private. Only
the creator of private lists will be able to see or subscribe to them —
not even those on the list can see private lists. That means, for
example, you could create a list of your competitors and keep an eye
on them without them being any the wiser.



Finding Lists




Listorious – Listorious is a third-party site that maintains a
categorized directory of Twitter lists.You can search or browse
through lists by category, and ﬁnd the most popular lists.
TweetMeme Lists – Exposes the most tweeted links on Twitter and
powers the “retweet” buttons on all of our articles. Just like it does
for links, TweetMeme also ﬁnds the most tweeted about Twitter
Lists.




Using Twitter
for Events



Five Essential Twitter Lists
for Events
They make it easier to follow conversations, to share
accounts that you’ve curated, and to help people discover
new accounts.
1. List of staff
2. List of attendees
3. List of sponsors
4. List of speakers
5. List things to do around town

Create and use #Hastags to follow event!



Third Party Applications




• Tweetdeck - Adobe AIR desktop Twitter
application
• Hootsuite - Web based Twitter mgmt.
• TwitPic - Twitter photo sharing
• TwitVid - Twitter video sharing
• TweetBeep - Twitter alerts emailed to you

Search on Google!




Track and Analyze




• Hootsuite - Web based Twitter mgmt.
• Klout - Klout measures inﬂuence across
the social web.
• Twitalyzer - Social Media industry's most
popular, most widely used analytics
application
• TweetStats - Reveals tweeting behavior of
any Twitter users
• Bit.ly - Measures clicks on links you post




Conclusion




Businesses that
get it right...




➡ Consistent with updates
➡ Share exclusive content
➡ Have contests & give-aways
➡ Insider access




✓ Add your social networks to your website,
business card, email signatures
✓ Be consistent with updates; stay connected
✓ Engage with followers
✓ Be a resource




Thank you!



Twitter for Business

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