Changing Role Of Design

Changing Role of Design “Design unifies everything we do” ~ Lee Green by Brian Ling , 14 May 2007

What is Design? ,[object Object],[object Object],[object Object]

Changing Role of Design ,[object Object],[object Object],[object Object],[object Object]

Traditional Role of Design ~Image Source Intel Website ,[object Object],[object Object]

Traditional Role of Design ,[object Object],~Image source: http://flickr.com/photos/asl/315783563/

Traditional Role of Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Role of Design ,[object Object],[object Object]

Changing Role of Design Source: Les Wynn, DMI 2000

Changing Role of Design ,[object Object],[object Object],[object Object],[object Object],[object Object]

Changing Role of Design ,[object Object],consumer business technology Multi-disciplinary Design

Changing Role of Design ers “Design unifies everything we do” ~ Lee Green

Changing Role of Designers Data Product Competition Information Solution Co-operation Knowledge Experience Collaboration Insight Empowerment Mutualism 50s - 70s 70s - 80s 80s - 00s 00s – 20s Source: Debra M. Amidon’s “Evolution of Thought” The Transaction Age The Relationship Age Mutualism: Symbiotic relationships in which each species benefits are mutualistic

Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) ~ Tom Peters on Dan Pink, A Whole New Mind Changing Role of Designers

Changing Role of Designers R&D Pdt Plan Mktg Snr Mgt ID Product Managing Strategy & The Creative Process

Changing Role of Designers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changing Role of Designers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value Chain Play here Get outsourced here

Changing role of designers Styled product Innovative product Emotion product The Doing designer The Doing and Thinking designer Value Chain

The Role of Designers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],~ Source: Victor Seidel, 2000

Changing Role Of Design

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Changing Role Of Design