In the eye of the storm: focal points for the internet of things
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This document discusses focal points for working in the Internet of Things ecosystem. It touches on improving consumer experiences through prototyping, building tools and practices for others, helping users become literate, and streamlining standardization efforts. The IoT ecosystem involves startups, incubators, corporations, governments, standards groups, and non-profits with sometimes competing interests and objectives. The author advocates for prototyping well, building transparent business processes, partnering broadly, helping users become literate, and actively engaging with the community.
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In the eye of the storm: focal points for the internet of things
- 1. IN THE EYE OF THE STORM: Focal points for the internet of things. Alexandra Deschamps-Sonsino alex@designswarm.com @iotwatch
- 2. About me
- 3. Clients
- 4. Improved consumer-facing experiences Prototyping well Building tools for others to use Building business practices others can learn from Helping users become literate Streamlined standardisation efforts Community needs
- 5. Distractions Definitions Return on investment of prototyping Return on investment of research in the internet of things.
- 6. What does it mean to be working in the internet of things now? Contributing to a rich ecosystem of startups, incubators, corporates, government strategies, standards groups, non- profits.
- 7. Startups
- 8. Incubators
- 9. Corporates
- 10. Governments
- 11. Standards groups AllSeen IPSO Wi-Sun Alliance Open Mobile Alliance DECT Industrial Internet Consortium W3C Thread etc…
- 12. Non-profits
- 13. Competing interests Competing objectives Criteria ideas of success What does it mean to be working in the internet of things now?
- 14. What kind of environment has this ecosystem created? A problem with definitions and principles. What is #iot? How secure does it have to be? How transparent does it have to be?
- 19. Why are you prototyping? Phonebloks, 2013-2016. Fairphone, 2013-now.
- 20. Why are you prototyping? Nivea Smartband 2014 Nivea Kinder Suchband 2016
- 21. Why are you researching? Knowing your history. Try not to make the outcomes internal only unless you are IP driven. Consider the power of spinning things off or working across teams. But be clear about what you expect to achieve by making it public. Partners? Customers?
- 22. Improved consumer-facing experiences Prototyping well Building business practices others can learn from Helping users become literate Streamlined standardisation efforts Community needs
- 23. Improved consumer-facing experiences Give people an opportunity to experience before buying. Pop-up shops, museums, consumer tradeshows (not tech) are all easy mechanisms to test new ideas, not only market them. Innovation processes can also be used as marketing activities.
- 24. Prototype well
- 25. Prototype well Build a prototype expecting a non-technical person to maintain them. Try to bring in as much of the technical expertise as you can. If you prototype with pen and paper, document each step. Document conclusions well and make them understandable to someone outside the organisation.
- 26. Build business processes as you go
- 27. Build business processes as you go Document your development and reporting process, the rhetoric behind each prototyping activities. Always return to this. You may be informing new stakeholders or guests all the time. Expect everyone to be able to describe what the whole department is up to at any point.
- 28. Partner with unexpected collaborators, design students, sociology departments, makerspaces, hackspaces. Grow your circle of ‘care’. Invite people to see your work often. Develop funded collaboration streams. Build business processes as you go
- 29. Help users become literate Policy will come in place at some point. Don’t wait for that to happen.
- 30. Help users become literate before industry tells you how to.
- 31. In conclusion. Actively take part in the community. Actively engage with partners. Document everything. Actively help your consumers make the next step whatever it might be.