Understanding the challenges to implementing ‘good design’ in the internet of things community.

1. Understanding the challenges to
implementing ‘good design’ in the
internet of things community.
Petras IoT workshop, Newcastle. September 5th 2019

2. My name is
Alexandra Deschamps-Sonsino

3. What I’m working on right now
Building data & energy research for ING.
IoT for Public Space Little Book for UCL.
Writing a book on corporate innovation culture
for Apress.

4. What I’m going to talk about
What the ecology is made of.
The fragility of it all.
What it means for carrots, sticks and ethics.

5. The ecology
Founders with a crowdfunding campaign
Small teams in an incubator
Startups with seed funding
Scaleups with venture funding
Scaleups acquired by a corporation
Corporations with innovation groups
Corporations with design partners
Service providers (design, engineering, security)

6. Who are the designers?

7. Who are the designers?

8. Who are the designers?

9. Who are the designers?

10. Who are the designers?

11. Parenthesis 1
Service providers have a role to play in how
things are connected.
They are not held liable in the eyes of the
consumer.
The company who employs them is.

12. Identify PR risks early on
Identify unexpected legal costs
Surviving
What does ‘doing good’ mean?

13. Nabaztag (2006-9)

14. nCube (2012-18)

15. Little Printer (2012-14)

16. Vinaya (2016-17)

17. Vinaya (2016-17)

18. Twine (2012-8)

19. Ding/Ome (2015-9)

20. Levi’s Commuter Trucker Jacket (2018)

21. Levi’s Commuter Trucker Jacket (2018-19)

22. Google Glass & Snapchat Spectacles (2013-?)

23. Parenthesis 2
Sometimes surviving means aqui-hires.

24. Lapka (2013-15)

25. Revolv (2012-16)

26. Thington (2015-17)

27. Parenthesis 3
We are generalising about fast moving,
consumer product companies who test on the
market instead of on focus groups because
we’ve been blinded by Lean Startup
methodologies coming out of Silicon Valley.
Thanks Eric (Reis).

28. NabaztagLives (2013-)

29. Nabaztag 2.0 (2019)

30. Little Printer by Nord Projects (2019)

31. Parenthesis 4
Open source is important as a survival tool
for consumers but founders wants to do it
because it’s impossible to get funded if you do.

32. betteriot.org
Privacy
Transparency
Ownership
Security
Lifecycle
Interoperability
Openness

33. Lemon difficult
Teams are too small
Funding is too fragile
Expertise is too expensive
Too many resources
Institutional knowledge doesn’t survive
Unintentional Groundhog Day

34. How do we deal with many cooks in the kitchen?
Ada Lovelace Institute
Alan Turing Institute
BSI
Centre for Data Ethics & Innovation
Digital Ethics Lab
Doteveryone
IoT Security Foundation
Open Data Institute
Projects by if
Privacy International

35. Thank you.
designswarm.com/book
alex@designswarm.com
twitter: iotwatch