Presentation for Sketching in Hardware 09 in London on July 19th 2009.

2. Ceci n’est pas
Massimo Banzi

3. I can talk about everything.

4. I won’t talk
about Arduino much

5. Tinker.it! is a different kind of
design consultancy.
We create interactive experiences
through products,spaces & events
that bridge the physical and the
digital.
Who are we?

6. Nick Weldin Brock Craft
Special needs design and pyrotechnics HCI academic and radio hacker
Peter Knight Daniel Soltis
Electronics engineer & ukelele player ITP graduate and gamer

7. Who cares?
Our clients

8. Vague isn’t it?
http://daytum.com/tinker_it

9. Vague isn’t it?
http://www.tinker.it

10. What we do
RFID voting for
launch event
commercial
Centograph
St Paul’s School
Digital Sculpture In-store kiosks for
National Geographic Store Alfa Romeo
Hardware
components
prototype 10K units +
Hop
Kinetic Art Fair
Arduino
workshop
code.google.com/a/tinker.it
Arduino sales
In the UK
community

11. What people know us for
RFID voting for
launch event
commercial
Centograph
St Paul’s School
Digital Sculpture In-store kiosks for
National Geographic Store Alfa Romeo
Hardware
components
prototype 10K units +
Hop
Kinetic Art Fair
Arduino
workshops
code.google.com/a/tinker.it
Arduino sales
In the UK
community

12. code.google.com/p/tinker.it

13. TinkerKit
www.tinkerkit.com
A physical computing toolkit for designers

15. I care about academia

16. Random set of questions
Where are all these students ending up?
Are they ending up at IDEO? Smart?
Other big organisations?
Are they creating businesses?
Are we creating an industry?
Or are we just concentrating on an
academic process?
How do we sell this field as having any
value on the market?
What types of budgets are we targeting?
Is this just the cream on top?
Are we supposed to be creating a new type
of professional?
Or a new set of tools for designers to understand
and master if they want to? (like Maya or InDesign)

17. Skills for the new century, not crutches

18. Answer the question you want to answer,
not the question that was asked…
Sketching 09
London, July 19th 2009
Alexandra Deschamps-Sonsino
alex@tinker.it