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my secret sauce for building online communities
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Arne van Oosterom
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a lecture by Arne van Oosterom held at the Linköping University Sweden
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my secret sauce for building online communities
1.
my secret sauce
for building online communities Arne van Oosterom October 2010
2.
have a brilliant idea!!
3.
that’s all
4.
the end.
5.
not...
6.
ideas are overrated
7.
trust and passion are underrated
8.
think and actsmall
9.
think and actsmaller
10.
be flexible and scalable
11.
kill your babies
12.
your ideas are
no good... get over it
13.
have fun don’t be
so serious
14.
be passionate, inspirational, courageous... a leader
15.
keep moving...
16.
if you stop everything stops
17.
do the work... no
one else will
18.
no one cares about your
ideas the way you do
19.
make other people famous don’t
fake it... really want this
20.
be a team...
as much as possible
21.
connect to the physical
world...
22.
connect to the physical
world...
23.
build a stage
for people... give them a voice
24.
or give them tools
to build a stage for them selves
25.
let people hang around
and do nothing... cherish this
26.
the quiet majority energises
the active few
27.
don’t show me the money
28.
look for indirect business
opportunities
29.
ROI what ROI?
30.
no one knows exactly
what advertisement will do
31.
don’t expect this from
social media
32.
it’s new marketing
33.
try, experiment, listen and
learn by doing
34.
discover what you
are trying to do... and be brutally honest
35.
discover what people are
trying to do help them
36.
if you can’t
do it alone collaborate
37.
it’s all a
matter of finding the right balance... continuously
38.
3C’s ADAPTABILITY MODEL FOR
CONTINUES LEARNING... and balance CONTEXT COLLABORATIONS CONNECTIONS
39.
now start making your
own secret sauce
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