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DESIS
26/09/13
Henry Hicks
@hicksy
@futerra
www.futerra.co.uk

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Make sustainable
development so
desirable it
becomes normal

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OurClients

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—Transform business
—Tell Stories
—Activate communications

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You are
here

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Alan Moore
No Straight Lines

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Human history
becomes more and
more a race between
education and
catastrophe
HG Wells
www.futerra.co.uk

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Human history
becomes more and
more a race between
education creativity
and catastrophe
HG Wells
www.futerra.co.uk

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The future is here.
It’s just not
equally distributed.
William Gibson

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The business value
of sustainable
lifestyles
Survey findings

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Who’sleading?

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Are consumers interested?

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Where’sthevalue?

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Where’sthevalue?

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Arebusinessesinterested?

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Whatarethebarriers?

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What action’s needed?
1. Creating new products
and services
2. Making sustainable
lifestyles core to brand
3. Changing business
models

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+ Storytellers
+ Problem Solvers
+ Design thinkers
+ Entrepreneurs
+ Business people
+ Behaviour changers

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Thank you
Henry Hicks
@hicksy
@futerra
www.futerra.co.uk