1. CHAPTER 1 DISCUSSION QUESTIONS
1) What is the difference between the terms: sport & sports?
2) Define "sport management."
3) How does the product type model define the sport
industry?
4) How does the economic impact model define the sport
industry?
5) How does the sport activity model define the sport
industry?
6) What are the 4 unique aspects of sport management that
the chapter discusses?
7) Read the "Advice from Sport Management Academics" box
on page 17.
8) What decision making principle is based on the 6 pillars of
character?
9) What are the 6 pillars of character?

2. WHAT IS THE DIFFERENCE BETWEEN SPORT & SPORTS?

3. SPORTS
-A COLLECTION OF SEPERATE ACTIVITIES.
-ITEMS IN A SERIES THAT WE CAN COUNT.

4. SPORT
-AN ALL-ENCOMPASSING CONCEPT.
-A COLLECTIVE NOUN THAT INCLUDES ALL SPORTING
ACTIVITIES, NOT JUST THOSE THAT WE CAN PLACE ON A
LIST.

5. SPORTS & SPORT IS SIMILAR TO…….
RELIGIONS: DIFFERENT FAITHS OR BELIFE SYSTEMS
RELIGION: A GENERAL FAITH

6. SPORT MANAGEMENT
-THE STUDY & PRACTICE OF ALL PEOPLE, ACTIVITIES,
BUSINESSES, OR ORGANIZATIONS INVOLVED IN
PRODUCING, FACILITATING, PROMOTING, OR
ORGANIZING ANY SPORT-RELATED BUSINESS OR
PRODUCT.
-CAREER FIELD: BUSINESS ENDEAVORS ASSOCIATED
WITH SPORT.
-EDUCATION FIELD: UNIVERSITY-LEVEL ACADEMIC
PROGRAMS DESIGNED TO PREPARE STUDENTS TO
ASSUME POSITIONS IN THE SPORT INDUSTRY.

7. SPORT INDUSTRY SEGMENT MODELS

8. 1) PRODUCT TYPE MODEL
-SEGMENTS THE SPORT INDUSTRY INTO 3 PRODUCT
SEGMENTS BASED ON TYPES OF PRODUCTS SOLD OR
PROMOTED BY THE BUSINESSES OR ORGANIZATIONS
WITHIN THEM.
1) SPORT PERFORMANCE
2) SPORT PRODUCTION
3) SPORT PROMOTION

9. SPORT PERFORMANCE:
-SPORT IS A PARTICIPATION OR SPECTATORIAL
PRODUCT.
-SCHOOL-SPONSORED SPORTS, PROFESSIONAL SPORTS,
FITNESS CLUBS, SPORT CAMPS, ETC.

10. SPORT PRODUCTION:
-PRODUCTS NEEDED OR DESIRED TO PRODUCE OR TO
INFLUENCE THE QUALITY OF SPORT PERFORMANCE.
-EQUIPMENT, APPAREL, FITNESS TRAINER, MEDICAL
CARE, ETC.

11. SPORT PROMOTION:
-RODUCTS OFFERED AS TOOLS TO PROMOTE THE SPORT
PRODUCT.
-CELEBRITY ENDORSEMENTS, GIVEAWAYS, MEDIA,
SPONSORSHIP, ETC.

12. 2) ECONOMIC IMPACT MODEL
-THE SPORT INDUSTRY CAN BE DEFINED BY DESCRIBING 3
PRIMARY SECTORS:
1) SPORT ENTERTAINMENT & RECREATION
2) SPORT PRODUCTS & SERVICES
3) SPORT SUPPORT ORGANIZATIONS
-EACH SECTOR CONTRIBUTES AN ECONOMIC IMPACT ON
THE OVERALL SPORT INDUSTRY.

13. SPORT ENTERTAINMENT & RECREATION:
-TEAMS, ATHLETES, EVENTS, TOURISM

14. SPORT PRODUCTS & SERVICES:
-EQUIPMENT, CLOTHING, TRADE SHOWS

15. SPORT SUPPORT ORGANIZATIONS:
-LEAGUES, LAW FIRMS, MARKETING ORGANIZATIONS

16. 3) SPORT ACTIVITY MODEL
-THE SPORT INDUSTRY CAN BE DEFINED BASED ON THE
SINGLE CHARACTERISTIC THAT DIFFERENTIATES
SPORT INDUSTRIES FROM ALL OTHER INDUSTRIES:
SPORTS ACTIVITIES (GAMES & EVENTS).
-DEFINES THE SPORT INDUSTRY AS:
1) THE FIRMS & ORGANIZATIONS THAT PRODUCE SPORT
ACTIVITIES.
2) THE FIRMS & ORGANIZATIONS THAT PROVIDE
PRODUCTS & SERVICES TO SUPPORT THE PRODUCTION
OF SPORT ACTIVITIES.
3) THE FIRMS & ORGANIZATIONS THAT SELL & TRADE
PRODUCTS RELATED TO SPORT ACTIVITIES.

17. THE 4 UNIQUE ASPECTS OF SPORT MANAGEMENT
1) SPORT MARKETING
-SPORT IS CONSUMED AS QUICKLY AS IT IS PRODUCED
2) SPORT ENTERPRISE FINANCIAL STRUCTURES
-SPORT ENTERPRISES EARN A SIGNIFICANT PORTION OF REVENUE NOT FROM THE SALE
OF A SERVICE (GAME) BUT FROM EXTRANEOUS SOURCES (CONCESSIONS, PARKING,
MERCHANDISE)
-DISCRETIONARY FUNDS: $ LEFT OVER AFTER NECESSARY EXPENDITURES HAVE BEEN
MADE
3) SPORT INDUSTRY CAREER PATHS
-VOLUNTEERING & NETWORKING ARE CRITICAL TO CAREER SUCCESS IN THE SPORT
INDUSTRY
4) SPORT AS A SOCIAL INSTITUTION
-SPORT IS A DISTINCTIVE SOCIAL ACTIVITY THAT IS FREQUENTLY THE BASIS OF A
PERSON’S SOCIAL IDENTITY.

18. PRINCIPLED DECISION MAKING
“BASING DECISIONS ON THE ‘6 PILLARS OF CHARACTER.’”
6 PILLARS OF CHARACTER:
1)TRUSTWORTHINESS
2)RESPECT
3)RESPONSIBILITY
4)FAIRNESS
5)CARING
6)GOOD CITIZENSHIP
2 STEP PROCESS:
1)SELECT & COMMUNICATE THE RIGHT PRINCIPLES TO WHICH
DECISIONS MUST ADHERE.
2)APPLY THE APPROPRIATE PRINCIPLES.

19. ETHICAL DECISION MAKING
“USING ETHIC (MORAL) PRINCIPLES TO MAKE DECISIONS.”
ETHICS:
-A SYSTEM OF MORAL PRINCIPLES RELATING TO HUMAN
CONDUCT.
-A BRANCH OF PHILOSOPHY.
-KNOWN AS “MORAL PHILOSOPHY.”
-SEEKS TO ADDRESS HOW A MORAL OUTCOME CAN BE
ACHIEVED IN A SPECIFIC SITUATION.
MORALITY:
-A CODE OF CONDUCT ABOUT WHAT IS RIGHT VS WHAT IS
WRONG.

20. THE 5 ETHICAL MAXIMS THAT THE SPORT MANAGER CAN
USE WHEN MAKING A DECISION
1) THE GOLDEN RULE
2) UTILITARIANISM
3) THE CATEGORICAL IMPERATIVE
4) THE PROFESSIONAL ETHIC
5) THE TELEVISION TEST

21. THE GOLDEN RULE
“ONE SHOULD TREAT OTHERS AS ONE WOULD LIKE
OTHERS TO TREAT ONESELF.”
“ONE SHOULD NOT TREAT OTHERS IN WAYS THAT ONE
WOULD NOT LIKE TO BE TREATED.”

22. UTILITARIANISM
“THE PROPER COURSE OF ACTION IS THE ONE THAT
MAXIMIZES THE GREATEST GOOD FOR THE GREATEST
NUMBER.”

23. THE CATEGORICAL IMPERATIVE
“THE OBLIGATION TO DO ONE’S DUTY FOR ITS OWN SAKE
& NOT IN PURSUIT OF FURTHER ENDS.”

24. THE PROFESSIONAL ETHIC
“THE PERSONAL & CORPORATE STANDARDS OF
BEHAVIOR EXPECTED OF PROFESSIONALS.”

25. THE TELEVISION TEST
“ACT IN A WAY THAT YOU WOULD FEEL COMFORTABLE
EXPLAINING YOUR ACTION TO A TV AUDIENCE

26. SHOULD COLLEGE ATHLETES BE PAID?