This document discusses questions related to an article on management thinker Peter Drucker. It provides background on Drucker's career consulting major corporations, coining the term "knowledge worker", and receiving numerous honors including the Presidential Medal of Freedom. The document also discusses questions about what makes an organization successful, how management has evolved in the US, and key aspects of the "Silent Revolution" that changed the 21st century business environment.

1. PETER DRUCKER ARTICLE DISCUSSION QUESTIONS
1) What term is Drucker credited with coining?
2)What is Drucker's true legacy?
3) Where was Drucker born?
4) Where did Drucker earn his doctorate?
5) What corporation did Drucker spend 2 year studying in the 1940's?
6) What university's management school was named in Drucker's honor in 1987?
7) What view is central to Drucker's philosophy?
8) What was Drucker awarded in July 2002?
CHAPTER 1 DISCUSSION QUESTIONS
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary), define "management.“
3) In your opinion, what has caused management to evolve in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on
terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"

2. PETER DRUCKER “THE GODFATHER OF MANAGEMENT”
(NOVEMBER 19, 1909 – NOVEMBER 11, 2005)
-ONE OF THE BEST-KNOWN & MOST WIDELY INFLUENTIAL THINKERS & WRITERS ON THE
SUBJECT OF MANAGEMENT THEORY & PRACTICE
-MAIN BELIEFS ABOUT MANAGEMENT:
1)PEOPLE ARE AN ORGANIZATION’S MOST VALUABLE ASSET
2)THERE IS NO BUSINESS WITHOUT A CUSTOMER
-COINED THE TERM “KNOWLEDGE WORKER” IN 1959
-A WORKER WHOSE MAIN CAPITAL IS KNOWLEDGE
(TEACHER, LAWYER, DOCTOR, ETC.)

3. DRUCKER’S CONSULTING CAREER
-DRUCKER WORKED WITH MANY MAJOR CORPORATIONS & BUSINESS
LEADERS

4. DRUCKER’S AWARDS & HONORS
-AWARDED NEW YORK UNIVERSITY’S HIGHEST HONOR, ITS
PRESIDENTIAL CITATION IN 1969
-INDUCTED INTO THE US BUSINESS HALL OF FAME IN 1996
-AWARDED PRESIDENTIAL MEDAL OF FREEDOM BY GEORGE W. BUSH
ON JULY 9, 2002
-HIS BOOK “THE PRACTICE OF MANAGEMENT” WAS VOTED THE 3RD
MOST INFLUENTIAL MANAGEMENT BOOK OF THE 20TH CENTURY
-RECEIVED 25 HONORARY DOCTORATE DEGREES FROM UNIVERSITIES

5. IN YOUR OPINION, WHAT ORGANIZATIONS* ARE
SUCCESSFUL? WHY?
*FOR OUR DISCUSSIONS OF DRUCKER WE WILL USE THE
TERM ORGANIZATION, NOT BUSINESS
ORGANIZATION: A GROUP OF PERSONS ORGANIZED FOR
SOME END OR WORK
WHAT MAKES AN ORGANIZATION SUCCESSFUL?

6. SUCCESSFUL BUSINESS ATTRIBUTES

7. 1) CUSTOMER SATISFACTION

8. 2) CUSTOMER LOYALTY

9. 3) PROFITABILITY
TOP 3 MOST PROFITABLE COMPANIES IN 2011
1: $41.6 BILLION 2: $26.9 BILLION 3: $25.9 BILLION

10. 4) MARKET SHARE
WHAT COMPANY IS THE
LEADER IN MARKET
SHARE IN THE FAST-
FOOD INDUSTRY?
WHAT COMPANY IS THE
LEADER IN MARKET
SHARE IN THE BEER
INDUSTRY?
25%
13%

11. 5) BRAND RECOGNITION

12. WORLD’S MOST POWERFUL BRANDS 2012
5
4
3
2
1

13. 6) PERCEIVED VALUE

14. MANAGEMENT
• “THE ACT OF GETTING PEOPLE TOGETHER TO ACCOMPLISH DESIRED GOALS.”
• IT IS ABOUT GETTING THE BEST OUT OF PEOPLE.
• IT IS A PROFESSION LIKE MEDICINE OR LAW.
6 FUNCTIONS OF MANAGEMENT:
1) PLANNING: DECIDING WHAT NEEDS TO HAPPEN IN THE FUTURE & GENERATING
PLANS FOR ACTION.
2) ORGANIZING: MAKING OPTIMUM USE OF THE RESOURCES REQUIRED TO ENABLE
THE SUCCESSFUL CARRYING OUT OF PLANS.
3) STAFFING: JOB ANALYZING, RECRUITMENT, & HIRING INDIVIDUALS FOR
APPROPRIATE JOBS.
4) LEADING: EXHIBITING SKILLS IN ORDER TO ENCOURAGE OTHERS TO PLAY AN
EFFECTIVE ROLE IN THE ORGANIZATION.
5) CONTROLLING: MONITORING & CHECKING PROGRESS AGAINST PLANS, WHICH
MAY NEED MODIFICATION BASED ON FEEDBACK.
6) MOTIVATING: THE PROCESS OF STIMULATING AN INDIVIDUAL TO TAKE ACTION &
ACCOMPLISH A DESIRED GOAL.

15. THE EVOLUTION OF ORGANIZATIONAL
MANAGEMENT.
-WOULD YOU BE MANAGING EMPLOYEES AT D.G.
YUENGLING & SON THE SAME TODAY AS YOU
WOULD HAVE IN 1829? WHY/WHY NOT?
-WHAT U.S. EVENTS HAVE CAUSED A PARADIGM
CHANGE IN MANAGEMENT?

16. EVENT: WARS
MANAGEMENT MODEL: ARMY COMMAND MODEL
MANAGEMENT TYPE:VERTICAL MANAGEMENT

17. EVENT: THE INDUSTRIAL REVOLUTION
MANAGEMENT MODEL: ASSEMBLY LINE MODEL
MANAGEMENT TYPE: HORIZONTAL MANAGEMENT

18. EVENT: TECHNOLOGY
MNAGEMENT MODEL: AUTOMATION MODEL
MANAGEMENT YPE: HUMAN DISPLACEMENT

19. EVENT: KNOWLEDGE WORKERS
MANAGEMENT MODEL: KNOWLEDGE-BASED MANAGEMENT MODEL
MANAGEMENT TYPE: ACCESSING, INTERPRETING, CONNECTING, &
TRANSLATING KNOWLEDGE

20. “Super Bowl Management Lesson: It's More than Harbaugh
vs. Harbaugh”

21. 1) Leaders who assess lower in what categories may be fine individuals but they are not as
predisposed to being in positions of authority as others?
-A CAPACITY FOR DOMINANCE, COMFORT IN THE SPOTLIGHT, & WILLINGNESS TO DECIDE & ACT
2) Like a coach, what is a manager's most important job?
-PUT PEOPLE INTO POSITIONS WHERE THEY CAN SUCCEED
3) What gutsy decision did Jim Harbaugh make mid-season?
-SWITCHED QUARTERBACKS FROM ALEX SMITH TO COLIN KAEPERNICK
4) What gutsy decision did John Harbaugh make mid-season?
-FIRED OFFENSIVE COORDINATOR CAM CAMERON
5) What must a competitive manager realize?
-HOWEVER MUCH HE/SHE WANTS TO SUCCEED IF IT IS ALL ABOUT HIM/HER ACHIEVING A GOAL
THEN THE TEAM REALLY DOES NOT CAR. IT IS WHEN THE ADOPTS THE COMPETITIVE SPIRIT &
WANTS TO WIN FOR ITS OWN SAKE, FOR INDIVIDUALS & EACH OTHER, THEN YOU HAVE
SOMETHING SPECIAL.

22. THE SILENT

23. IN THE LATE 1990’s, REVOLUTIONARY CHANGES CREATED
A NEW BUSINESS ENVIRONMENT FOR THE 21st CENTURY.
THIS REVOLUTION TOOK PLACE ON 5 FRONTS.
1) INFORMATION FLEW.
2) THE GEOGRAPHIC REACH OF COMPANIES & CUSTOMERS
EXPLODED.
3) BASIC DEMOGRAPHIC ASSUMPTIONS WERE UPENDED.
4) CUSTOMERS STEPPED UP & TOOK CONTROL.
5) DEFINING WALLS FELL.

24. 1) INFORMATION FLEW.
HOW DID THIS CONTRIBUTE TO THE
SILENT REVOLUTION?

25. THE INTERNET ALLOWS INFORMATION TO TRAVEL
FAST TO ANYONE, ANYWHERE.

26. PRE-REVOLUTION:
INFORMATION WAS POWER.

27. POST-REVOLUTION:
POWER COMES FROM BEING ABLE TO
TRANSLATE INFORMATION INTO ACTION.
“TWITTER REVOLUTIONS”

28. 2) THE GEOGRAPHIC REACH OF COMPANIES &
CUSTOMERS EXPLODED.
HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

29. THE 21ST CENTURY WORLD IS A GLOBAL MARKETPLACE

30. BARRIERS TO ENTRY ARE KNOCKED DOWN AS BRANDS CAN
GAIN WIDESPREAD RECOGNITION IN SHORT PERIODS OF
TIME.
THE RESULT: BIG NAME BRANDS ARE NOT AS DOMINANT

31. 3) BASIC DEMOGRAPHIC ASSUMPTIONS WERE UPENDED.
HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

32. LONGER LIFE SPANS, LATER RETIREMENTS, & MORE
WOMEN IN THE WORKPLACE HAVE CHANGED
CORPORATIONS RELATIONSHIPS WITH CUSTOMERS &
EMPLOYEES.
THE RESULT: CONVENIENCE MATTERS MORE NOW
THAN EVER BEFORE

33. THE THREE FASTEST GROWING CONSUMER PURCHASES
ACTIVITIES HEALTH CARE
EDUCATION
-HEALTH CARE & EDUCATION MAKE UP 1/3 OF AMERICA’S
GROSS NATIONAL PRODUCT (GNP).
-GNP: MEASURES THE OUTPUT (PRODUCTS & SERVICES)
GENERATED BY A COUNTRY’S ENTERPRISES--WHETHER
PHYSICALLY LOCATED DOMESTICALLY OR ABROAD.

34. 4) CUSTOMERS STEPPED UP AND TOOK
CONTROL.
HOW DID THIS CONTRIBUTE TO THE
REVOLUTION?

35. TODAY CUSTOMERS ARE NO LONGER PASSIVE RECIPIENTS
OF GOODS & SERVICES. THEY ARE ACTIVE PARTICIPANTS &
PART OF THE PROCESS STARTING WITH THE PRODUCT
INCEPTION.

36. 5) DEFINING WALLS FELL.
HOW DID THIS CONTRIBUTE TO THE
REVOLUTION?

37. COMPANIES LOOK TO OTHER INDUSTRIES TO FORM PARTNERSHIPS TO
DRAW ON EXPERTISE OUTSIDE THEIR CAPABILITIES.
THE RESULT: CUSTOMERS ARE SERVED MORE EFFICIENTLY

38. THE KNOWLEDGE WORKER
-SOMEONE WHO IS EMPLOYED DUE TO HIS/HER
KNOWLEDGE OF A SUBJECT MATTER RATHER THAN THEIR
ABILITY TO PERFORM MANUAL LABOR.
-LAWYERS, TEACHERS, MARKETERS, IT, ETC.
-YOU!!!
MANAGEMENT OF KNOWLEDGE WORKERS
-PRODUCE MORE WHEN EMPOWERED
-CAN WORK ON MULTIPLE PROJECTS AT ONCE
-KNOW HOW TO ALLOCATE THEIR TIME
-CAN MULTIPLY THEIR RESULTS THROUGH SOFT FACTORS
LIKE EMOTIONAL INTELLIGENCE & TRUST