SlideShare une entreprise Scribd logo
1  sur  105
Télécharger pour lire hors ligne
HEJ HYPER PEOPLE!
CRASH COURSE #1
THE BASICS IN STRATEGIC CONTENT MARKETING
& UNDERSTANDING YOUR READER
Create value
All. The (f**king). Time.
@MatterHQ
Mathias Eriksson
Journalist
hello@matter.se

@DetNya

Ad agency
matter.se
2007
THE DOUBLE FRUSTATIONS OF
DIGITAL COMMUNICATION
NO CONTINUES THINKING
NO CONTINUES THINKING
NO READER
!

NO READER
CAMPAIGNS ONLY
AND (MAYBE) TARGET AUDIENCES
2010
MATTER IS FOUNDED
MATTER TODAY
Creatives,
Creatives, Strategists
Creatives, Strategists
& Producers
Creatives, Strategists
& Producers
Client focus?
Business challenges + process before project

+ reader perspective
Content Strategy + Content Marketing
Strategic Content Marketing
Valuable Content. Everywhere.
STRATEGIC CONTENT MARKETING
IS NOTHING NEW
1900
FOTO AV TROU. LICENSIERAT UNDER CC-BY-SA 3.0
HERE IS THE CRASH COURSE
1
WHO DO YOU WORK FOR?
YOU WORK FOR THE PEOPLE
YOU WORK FOR THE PEOPLE
(FOR THE SAKE OF YOUR CLIENT)
CREATE VALUABLE & USEFUL
THINGS FOR THAT PERSON
THE READER
2
WHY DO YOU DO THIS?
AND HOW DOES IT MATTER FOR
YOUR (CLIENT’S) BUSINESS?
DEFINE.
SET OBJECTIVES. MEASURE.
FOLLOW UP. CHANGE.
3
GET THE
ORGANISATION
ONBOARD
YOU NEED AN EDITORIAL ORG
MEETING AROUND THE SAME
TABLE REGARDLESS OF
DIVISION OR DEPARTMENT
WHERE YOU FOLLOW UP
AND CHANGE THE PLAN
1
2
3

THE READER
OBJECTIVES
ORGANISATION
CONTENT STRATEGY
BRAND ASSETS

READER INSIGHTS
POSITION

STORYLINES

OBJECTIVES

CHANNELS
CONTENT STRATEGY
BRAND ASSETS

READER INSIGHTS
POSITION
WHAT VALUABLE STUFF CAN YOU
PROVIDE YOUR READERS WITH? 

WHAT IS YOUR BRAND’S ASSETS?
AND WHAT DOES YOUR READERS
REALLY WANT & NEED
WHAT IS YOUR POSITION IN
THE MEDIA LANDSCAPE
OF YOUR READERS?
LET’S HAVE A
LOOK AT STENA LINE
Se filmen på YouTube här!
READERS. ASSETS. POSITION.
STORYLINES. OBJECTIVES.
CHANNELS
GET PRACTICAL.
GET A PLAN. CHANGE IT.
WE CALL THIS
CONTENT PROGRAM
LET’S GO TO
A LIVE EXAMPLE
Källa: Klipp från Youtube
Sveriges största energisparexperiment
PR, advertising, community building,
content marketing and service marketing
All integrated with and editorial org
Editorial org
Content types
Publication feed
Community Management
Editorial org
Content types
Publication feed
Community Management

CPr
Content Program
ustomer ser vcice Agencies Marketing
C

Sales

PR

IT

...
Content Types

”Experten”

”Deltagaren”

”Fråga på stan”
Publication feed
Week
1
2
3
4
5

Site

Newsletter

Facebook

Twitter

Instagram

Ads & TVC

PR
Community Management
Facebook
Instagram

PR
Reklam

Twitter

Nyhetsbrev
Sajt
Meet Mats
Källa: Klipp från Youtube
Integrerad kommunikation
Vecka

Sajt

Nyhetsbrev

Facebook

Reklam

PR

Mats

2
3

5

Instagram

Mats

1

4

Twitter

Mats

Mats

Mats
LET’S DO A RECAP.
REMEMBER THREE THINGS
1
2
3

THE READER
OBJECTIVES
ORGANIZATION
AND PACK IT UP IN A
CONTENT STRATEGY
AND PACK IT UP IN A
CONTENT STRATEGY + GET A
PLAN: CONTENT PROGRAM
IF YOU CHOOSE TO ONLY
REMEMBER ONE THING
THE READER
AND THIS IS WHERE
WE START TODAY
HOW ABOUT YOUR READERS?
USUALLY WE USE A COMBINATION
OF QUALITATIVE ANALYSIS
AND QUANTITATIVE DATA
AND AS A STARTING POINT WE
PERFORM A READER ANALYSIS
CALLING ON DIFFERENT PARTS
OF THE ORGANISATION TO
PARTICIPATE IN A WORKSHOP
AND WE USE A REMIX OF XPLANES
WONDERFUL EMPATHY MAP
THINKING

HEARING

SEEING

DOING
TODAY. THIS IS NO MORE.
WHY?
The average person looks
at their phone 150 times a day

Source: http://www.textually.org/textually/archives/2012/02/030229.htm
The average iphone users spend an
average of 1 hour and 15 minutes on
their phones daily, as opposed to
49 minutes for Android users.

Source: http://www.experian.com/blogs/marketing-forward/2013/05/28/
americans-spend-58-minutes-a-day-on-their-smartphones/
SOME SWEDISH DATA
Source: Svenskarna och Internet 2012
Source: Svenskarna och Internet 2012
WHEN ARE WE
CONSUMING CONTENT?
Source: http://www.lukew.com/ff/entry.asp?1451
SO AS OF NOW.
THIS IS DEVELOPED INTO
SOMETHING NEW
THAT WE ARE LAUNCHING TODAY
AND WE ARE DOING THIS
BECASE THE MEDIA USAGE
IS CHANGING. FAST.
TACK!

hello@matter.se
@MatterHQ
matter.se

Contenu connexe

En vedette

Matters content approach på PR
Matters content approach på PRMatters content approach på PR
Matters content approach på PRMathias Eriksson
 
Tugas tik yg k2 punya yolanda
Tugas tik yg k2 punya yolandaTugas tik yg k2 punya yolanda
Tugas tik yg k2 punya yolandawidyayolan
 
Fide laws 2009
Fide laws 2009Fide laws 2009
Fide laws 2009mprevenios
 
MyNewsday – Matters presentation från Stockholm, Göteborg & Malmö
MyNewsday – Matters presentation från Stockholm, Göteborg & MalmöMyNewsday – Matters presentation från Stockholm, Göteborg & Malmö
MyNewsday – Matters presentation från Stockholm, Göteborg & MalmöMathias Eriksson
 
Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)
Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)
Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)Habip TAYLAN
 
Güneş panelleri ve nano teknoloji kullanımı
Güneş panelleri ve nano teknoloji kullanımıGüneş panelleri ve nano teknoloji kullanımı
Güneş panelleri ve nano teknoloji kullanımıHabip TAYLAN
 
Spor alanında nano teknoloji( ömer & şafak)
Spor alanında nano teknoloji( ömer & şafak)Spor alanında nano teknoloji( ömer & şafak)
Spor alanında nano teknoloji( ömer & şafak)Habip TAYLAN
 
Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)
Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)
Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)Habip TAYLAN
 
Güneş panelleri .1
Güneş panelleri .1Güneş panelleri .1
Güneş panelleri .1Habip TAYLAN
 

En vedette (11)

Matters content approach på PR
Matters content approach på PRMatters content approach på PR
Matters content approach på PR
 
Tugas tik yg k2 punya yolanda
Tugas tik yg k2 punya yolandaTugas tik yg k2 punya yolanda
Tugas tik yg k2 punya yolanda
 
Fide laws 2009
Fide laws 2009Fide laws 2009
Fide laws 2009
 
MyNewsday – Matters presentation från Stockholm, Göteborg & Malmö
MyNewsday – Matters presentation från Stockholm, Göteborg & MalmöMyNewsday – Matters presentation från Stockholm, Göteborg & Malmö
MyNewsday – Matters presentation från Stockholm, Göteborg & Malmö
 
Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)
Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)
Nanoteknoloji ve spor (tenis topu raketi golf topu raketi)
 
Güneş panelleri ve nano teknoloji kullanımı
Güneş panelleri ve nano teknoloji kullanımıGüneş panelleri ve nano teknoloji kullanımı
Güneş panelleri ve nano teknoloji kullanımı
 
Erp' ye örneği
Erp' ye örneğiErp' ye örneği
Erp' ye örneği
 
Spor alanında nano teknoloji( ömer & şafak)
Spor alanında nano teknoloji( ömer & şafak)Spor alanında nano teknoloji( ömer & şafak)
Spor alanında nano teknoloji( ömer & şafak)
 
Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)
Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)
Ergonomi̇ ödev(fi̇zi̇ksel engelli̇ler i̇çi̇n bi̇r araştirma)
 
Yön 1 ; ödev 2
Yön 1 ; ödev 2Yön 1 ; ödev 2
Yön 1 ; ödev 2
 
Güneş panelleri .1
Güneş panelleri .1Güneş panelleri .1
Güneş panelleri .1
 

Similaire à Crash Course in strategic Content Marketing & a reader analysis

Your Handbook to Content Marketing: Tune My Digital
Your Handbook to Content Marketing: Tune My DigitalYour Handbook to Content Marketing: Tune My Digital
Your Handbook to Content Marketing: Tune My DigitalTune My Digital
 
The Evolution of a Content Organization - MIchael Brito
The Evolution of a Content Organization - MIchael BritoThe Evolution of a Content Organization - MIchael Brito
The Evolution of a Content Organization - MIchael BritoOpenKnowledge srl
 
Apegroup Social Media Strategy - Part 1
Apegroup Social Media Strategy - Part 1Apegroup Social Media Strategy - Part 1
Apegroup Social Media Strategy - Part 1apegroup
 
What is Account Planning? (and what do account planners do exactly?)
What is Account Planning? (and what do account planners do exactly?)What is Account Planning? (and what do account planners do exactly?)
What is Account Planning? (and what do account planners do exactly?)blaiq
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 
How To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanHow To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanMichael Brenner
 
WK 04. CONTENT + ENGAGEMENT
WK 04. CONTENT + ENGAGEMENTWK 04. CONTENT + ENGAGEMENT
WK 04. CONTENT + ENGAGEMENTAbigail Gilman
 
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...LinkedIn Italia
 
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docx
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docx
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
 
PR360-brochure-2015
PR360-brochure-2015PR360-brochure-2015
PR360-brochure-2015Sarah Lobrot
 
E-Contenta Investor Deck Jjuly 2017
E-Contenta Investor Deck Jjuly 2017E-Contenta Investor Deck Jjuly 2017
E-Contenta Investor Deck Jjuly 2017Zoya Nikitina
 
An introduction to multi channel content strategy
An introduction to multi channel content strategyAn introduction to multi channel content strategy
An introduction to multi channel content strategyReading Room
 
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
 
Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentLearn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
 
What isaccountplanning nov2007revised
What isaccountplanning nov2007revisedWhat isaccountplanning nov2007revised
What isaccountplanning nov2007revisedAdrien Fortabat
 
Official e-Brochure for Digital Content Leaders Masterclass
Official e-Brochure for Digital Content Leaders Masterclass Official e-Brochure for Digital Content Leaders Masterclass
Official e-Brochure for Digital Content Leaders Masterclass John McCambley
 
Facebook & Instagram Advertising Audience + Conversion Series - Day 2
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Facebook & Instagram Advertising Audience + Conversion Series - Day 2
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
 
What isaccplan2001
What isaccplan2001What isaccplan2001
What isaccplan2001Dosage
 
How to make your next social media campaign the best one yet
How to make your next social media campaign the best one yetHow to make your next social media campaign the best one yet
How to make your next social media campaign the best one yetGertie Goddard
 

Similaire à Crash Course in strategic Content Marketing & a reader analysis (20)

Your Handbook to Content Marketing: Tune My Digital
Your Handbook to Content Marketing: Tune My DigitalYour Handbook to Content Marketing: Tune My Digital
Your Handbook to Content Marketing: Tune My Digital
 
The Evolution of a Content Organization - MIchael Brito
The Evolution of a Content Organization - MIchael BritoThe Evolution of a Content Organization - MIchael Brito
The Evolution of a Content Organization - MIchael Brito
 
Apegroup Social Media Strategy - Part 1
Apegroup Social Media Strategy - Part 1Apegroup Social Media Strategy - Part 1
Apegroup Social Media Strategy - Part 1
 
What is Account Planning? (and what do account planners do exactly?)
What is Account Planning? (and what do account planners do exactly?)What is Account Planning? (and what do account planners do exactly?)
What is Account Planning? (and what do account planners do exactly?)
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
How To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanHow To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing Plan
 
WK 04. CONTENT + ENGAGEMENT
WK 04. CONTENT + ENGAGEMENTWK 04. CONTENT + ENGAGEMENT
WK 04. CONTENT + ENGAGEMENT
 
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...
 
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docx
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docx
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docx
 
PR360-brochure-2015
PR360-brochure-2015PR360-brochure-2015
PR360-brochure-2015
 
E-Contenta Investor Deck Jjuly 2017
E-Contenta Investor Deck Jjuly 2017E-Contenta Investor Deck Jjuly 2017
E-Contenta Investor Deck Jjuly 2017
 
An introduction to multi channel content strategy
An introduction to multi channel content strategyAn introduction to multi channel content strategy
An introduction to multi channel content strategy
 
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?
 
Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentLearn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment
 
What isaccountplanning nov2007revised
What isaccountplanning nov2007revisedWhat isaccountplanning nov2007revised
What isaccountplanning nov2007revised
 
Official e-Brochure for Digital Content Leaders Masterclass
Official e-Brochure for Digital Content Leaders Masterclass Official e-Brochure for Digital Content Leaders Masterclass
Official e-Brochure for Digital Content Leaders Masterclass
 
Facebook & Instagram Advertising Audience + Conversion Series - Day 2
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Facebook & Instagram Advertising Audience + Conversion Series - Day 2
Facebook & Instagram Advertising Audience + Conversion Series - Day 2
 
What isaccplan2001
What isaccplan2001What isaccplan2001
What isaccplan2001
 
How to make your next social media campaign the best one yet
How to make your next social media campaign the best one yetHow to make your next social media campaign the best one yet
How to make your next social media campaign the best one yet
 

Dernier

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 

Dernier (20)

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansA.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 

Crash Course in strategic Content Marketing & a reader analysis