9+ experience in adobe analytic (adobe marketing cloud solutions)

1. Devinder Kumar Banga
#26-02 Pearl Bank +65-96194701
Singapore Dev_Kr_Banga@hotmail.com
Digital Analytics / Business Analytics
Patient Responsive Respectful
To obtain a challenging position in the field of Information Technology/Business Analyst/Digital
Marketing that will utilize my professional skills and further enhance my knowledge. Recognized as a
tenacious researcher and Subject Matter Expert focused on making Technology/Business/Analytics
work. Skilled at breaking complex issues into understandable and executable tasks.
Professional Experience
As a Senior Consultant, I have significant analytics experience, including 9+ years supporting advanced
Digital Marketing initiatives and analysis using Adobe Marketing Cloud. I am skilled at developing and
reporting online measurement strategies using Online Marketing Best Practices. Able to translate
business requirements into advanced technical solutions to continually optimize, measure, and improve
outcomes.
Adobe Digital Marketing, Mirum Agency, Singapore Sep 2016
Senior Consultant
Achieved success and lead multiple clients towards the digital transformation path.
Reports/Analytics: Adobe Analytics, Adobe Campaign, Adobe Audience Manager and Adobe
Target
• Establish KPI and measurement benchmarks for digital channel share growth for new customer
acquisitions for all relevant consumer banking businesses
• Work relentlessly in delivering effective digital marketing creative and targeting strategies.
• Partner with marketing, legal, compliance, operations and tech teams for building a strong/flexible
foundation for Digital Marketing & Sales
• Creating intuitive user experiences through close collaboration with UX and web designer.
• Ability to interact with diverse groups of technical and non-technical stakeholders at the
executive level.
• Develop and deliver monthly digital scorecards and insights to the business including with a view
to optimize budgets and effectiveness of programs.
Strategic Lead for APAC markets
• Leading in aligning digital marketing strategy with client’s business goals and objectives.
• Working with the all APAC market teams, help define scope and recommended approach for
digital, role of various digital platforms.
• Play as an advisory role on client and market engagements, serving as a digital strategy advisor
to both market leads (internal) and clients (external).
Digital Roadmap for APAC countries
• Working with the market planning teams, help to define digital roadmap for the brands.
• Identify digital need gap in the markets and recommend solutions.
• Develop and share frameworks and methodologies for accelerating digital transformation.
• Lead or be a contributing part of working teams on specific digital projects in market.
Digital adoption
• Work closely with Global Digital team to customize Global Digital and Platform guidelines for
Asian markets.
• Lead digital projects the client have prioritized for the year, and ensure that they executed in the
identified local markets efficiently.
Manage market teams
• Work closely with Digital leads in respective Asia markets, and equip them with right digital
knowledge and processes.

2. • Work very closely with platform specialists within the agency to develop strong strategies across
digital ecosystem.
• Build effective working relationship with internal, digital partners and market teams.
• Manage the Global partner’s commitment by ensuring all markets meet aligned target.
Training lead
• Lead digital "evangelization" initiatives with the APAC clients and internal teams.
• Identify the digital knowledge gap within team, markets, and clients, design training plans &
modules.
• Facilitate and conduct digital strategy and platform trainings for clients in collaboration with
partners, internal experts and market digital leads.
Integration
• KPI implementation and monitoring, such as conversion funnel report, marketing channel
dashboards, user behavior and campaign performance. Designing solutions to enhance
the user experience on Adobe Analytics.
• Implementation of Adobe Target for the personalization and test cases.
• Integration of Adobe Marketing Cloud solutions.
Adobe Digital Marketing, Decision- Science, Singapore Sep, 2015
Analyst/Solution Consultant
Achieved success on multiple diverse projects by exceeding the demands to learn quickly, be versatile,
and take on varied roles and responsibilities with enthusiasm and interest.
Reports/Analytics:
• Building reports/dashboards and case studies on products (Tools: Report builder, SiteCatalyst,
Adobe Target, Adobe Campaign, Adobe Analytics and Adobe Audience Manger).
• Regular interaction with stakeholders to understand the new requirements.
• Product/business/support monitoring and analyzing the performances.
• Product performance monitoring using dashboards.
• KPI implementation and monitoring, such as conversion funnel report, marketing channel
dashboards, user behavior and campaign performance. Designing solutions to enhance
the user experience on SiteCatalyst.
• Able to translate business requirements into advanced technical solutions to continually
optimize measure and improve outcomes.
• Shared findings and best practices with key stakeholders/pre-sales team and
communicate effectively about the impact of product developments to a diverse and
varying knowledge base.
• Requirement gathering from the client and translate the implementation in dummy
reports.
• Reports and Dashboards for our clients aimed at empowering business use of Adobe
SiteCatalyst.
• Campaign execution on A/B or multivariate based on the marketing research report.
• Building success framework and strategies for the clients to digital marketing
governance and transformation.
• Pre-sales and Post sales services.
• Build a centralized reporting database with advanced analytics capabilities for business
analysis.
Development:
• Solution designing based on client’s requirements.
• Managing and Implementation of SiteCatalyst contents on Adobe website (Tools: Manual
implementation, DTM and Tag manager).
• Project management.

3. • Able to translate business requirements into advanced technical solutions to continually
optimize measure and improve outcomes.
• Develop use cases for each project and author Vision & Scope Documents (VSD) and
Business Requirements Documents (BRD).
• Produce SDLC artifacts in accordance with PMO guidelines and governance.
Adobe Digital Marketing, Adobe systems Oct, 2012–July 2015
Team lead
Achieved success on multiple diverse projects by exceeding the demands to learn quickly, be versatile,
and take on varied roles and responsibilities with enthusiasm and interest.
• Designing solutions to enhance the user experience on SiteCatalyst.
• Building reports/dashboards and case studies on products (Tools: Report builder, Sitecatalyst).
• Regular interaction with stakeholders to understand the new requirements.
• Managing and Implementation of SiteCatalyst contents on Adobe website (Tools: Manual
implementation, DTM and Tag manager).
• Product/business/support monitoring and analyzing the performances.
• Building social community and monitor performance (Tools: Adobe Social, Adobe Forums and
Adobe twitter handle).
• Managing team objective tied to KPI/KRA
• Able to translate business requirements into advanced technical solutions to continually
optimize measure and improve outcomes.
• Subject Matter Expert in implementations/Reporting/Analysis and enhancements of
analytical tools, drives web centric strategy across multiple business units. *Identify
areas where Adobe may need to adjust processes or implementations to adhere to best
practices.
• Project planning, requirements gathering, writing functional & technical documentation,
issue tracking and resolution, leading quality assurance efforts, lifecycle testing,
coordination and planning project rollout, formalizing project closure, and analyzing
results.
• Build a centralized reporting database with advanced analytics capabilities for business
analysis.
• Contributed to the product definition, functional requirements, and technical design
process to ensure analytics requirements are understood, documented, and built-in.
• Market research for products and brand value in Digital marketing space. A/b testing and
campaign management for promotions (Tools: Adobe AEM , Adobe Target).
• Assisting Consulting team and sales team.
WNS Global Services Apr, 2011 - Oct, 2012
Business Analyst / Lead Coach (Research & Analytics)
• SiteCatalyst designing solutions for online retail bank/auction site based on the business
and marketing requirement.
• Regular client interaction to understand and propose right business solution.
• Managing site catalyst account as admin user.
• Product/business monitoring and analyzing the performances.
• Measuring KPI performances.
• Documentation of business solution for SiteCatalyst implementation.
• Liaison for business partners and IT development teams to determine business
requirements and execution strategies, including SiteCatalyst implementation and tool
configuration.
• Develop use cases for each project and author Vision & Scope Documents (VSD) and
Business Requirements Documents (BRD).
• Produce SDLC artifacts in accordance with PMO guidelines and governance.
• Reports and Dashboards for our clients aimed at empowering business use of Adobe
SiteCatalyst
• Digital Analytics Consultant providing Implementation and Online Marketing Strategies

4. for Global Clients.
• Shared findings and best practices with key stakeholders/pre-sales team and
communicate effectively about the impact of product developments to a diverse and
varying knowledge base.
• Coordinate, manage and collaborate technical onshore and off shore teams.
Yatra Online Pvt. Ltd Apr, 2008 - Apr, 2011
Software Design and Development
Web Development
• Implemented systems to satisfy business-to-consumer requirements, including web-initiated
database transactions, contact management, and communications tracking.
• Build web based applications and maintenance.
• SiteCatalyst implementation and reporting.
• SiteCatalyst implementation strategies to meet business requirements.
Database Management Systems (DBMS)
• Designed and built database applications and utilities with an integrated database component.
Research and Analytics
• Dashboards for KPI measurement.
• Building case studies around different products and user behavior.
• Case studies to propose digital marketing strategies.
• Generation business requirements for tracking of web site
• Develop and implement a digital analytics roadmap with a single view across work streams.
• Work with the individual IT teams to help implement SiteCatalyst base requirements, tool
configurations
• Contributed to the product definition, functional requirements, and technical design process
to ensure analytics requirements are understood, documented, and built-in.
• Develop use cases for each project and author Vision & Scope Documents (VSD) and
Business Requirements Documents (BRD).
• Produce SDLC artifacts in accordance with PMO guidelines and governance.
• Custom Reports, dashboards creation for the multiple websites for daily, weekly reporting.
Technology Portfolio
Web Development Perl – 5.x, C, C++, XML, Java (Core), JSP, HTML, CGI (Perl), Tomcat, Apache
Operating Systems Linux, UNIX, Windows 2000 & 2003 Servers, Windows XP
DBMS MySQL
Scripting Language Perl,Shell Scripting,JavaScript
WebAnalyticstool Site CatalystImplementation(Site Catalyst) till date experience,Excel,
Adobe Digital Marketingtools,Clarabridge,Jive, Sysomos.
Others SVN
Digital Marketing Analytics Skills & Expertise:
WebAnalytics,DataWarehouse Architecture,SolutionArchitecture,Digital
MarketingAnalysis, CRM strategy,Social MediaMarketingAnalysis,Online Lead
GenerationAnalysis, Social analytics, Business Analysis,DataAnalysis,Project
Management,A/Btesting,Behavioral Targeting,UserExperience, Wireframes,
Business Development,TeamManagement,AdobeMarketingCloudtools,Tag
management(DTM-Dynamictagmanagement),AdobeTarget,Adobe Campaign,
Adobe AudienceManger.

5. Clients Portfolio
Honors and Awards
Adobe System:
Promoted as Tech Lead (August 2013)
Promoted as Team Lead (April 2014)
Performance Excellence and Innovation Award (May 2014)
Education
Bachelor of Information Technology, Chandigarh Engineering College – Punjab Technical University (2003-
2007)
Devinder Kumar Banga
o Barclays
o Vodafone IN
o Vodafone UK
o Shell UK
o B2W
o Barateiro
o CableVision
o Comcast
o KeyBank
o Lowes
o Schlage Lock Company
o Alaska Air
o Malaysia Airlines
o Cerebos ( Brands)
o Wildlife Reserve of Singapore
o Changi Airport
o Garden by the Bay
o American Intl Assurance
o ANZ bank
o Target
o Star Hub
o Millennium Hotels
o Fundnel
o Ally Bank
o SmartAuction
o General Motors
o Yatra online
o Great Eastern Life
o United Health Group
o Pan Pacific
o Globe Telecom
o MasterCard
o CIMB Bank
o HSBC

6. +65-96194701 Dev_kr_Banga@hotmail.com