(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
10. SM Traffic 75% of Global Internet population visit social networks Visiting social networks is fourth-most popular activity after personal email Nielsen’s Global Faces & Networked Places 2009 Is Social Media Relevant?
11. Facebook-Stats The Numbers More than 400 million users Not a young site anymore, older demographics growing at much faster rate 50% of active users log on every day More than 1.5 million local businesses have active Pages on Facebook --------- Sharing jumps on weekends* *Dan Zarella
12. Twitter Stats The Numbers 72.5% of users joined since January 2009 93.6% users have less than 100 followers, 92.4% follow less than 100 5% account for 75% of activity More than 50% updates are published through tools ----------------------- Tie in with Google for Real-Time Search To increase retweets post less, use positive and “social language” * *Dan Zarella
13. YouTube Stats The Numbers Reached 100 million viewers in 2009 14.8 billion videos viewed in January 2009 alone Approximately 43 percent of the online video market share Video search results displayed on Google first page -------- Non-profit Channel delivers resources with overlay YouTube Video Volunteers can help with production Integration: Videos help Facebook sharing* *Dan Zarella
14. LinkedIn Stats The Numbers 50 million members worldwide 11m in Europe and 3m in India The “Facebook” of Professional Networking ---------- Status Tool helps to update network Recommendations highlight expertise Promote Organization
15. Blog Stats The Numbers 133,000,000 – blogs indexed since 2002 900,000 – average number of blog posts/day 77% - active Internet users who read blogs 81 - languages represented in the blogosphere ---------- Address subjects in-depth Cover a broad range of subjects Utilize Categories/Tags to organize content Blogging
16. Pluginto So How Do You Plug Into This HUGE Opportunity? {photo: James Cridland /flickr.com}