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Emerging Trends in Social Media
         Devon Smith, threespot
                #deast12
Agenda
• Intro
• Trends

• Techniques

• Tools

• Q&A
Devon Smith             threespot
www.24UsableHours.com   www.threespot.com
@devonvsmith            @threespot
Who we’re working with @threespot
EMERGING TRENDS




             @devonvsmith
Fracturization
Niche Networks
Rise of the Makers
Brands as Curators
The Power of Hashtags
Mobile Engagement
An Instagram is worth
 a thousand Tweets
Digital Meets Analog
Becoming Data-Centric
Social Media as Utility
EMERGING TECHNIQUES




                @devonvsmith
Staff as Brand
Communications Department
     as Resource
Data       Design    Content     Tech




       Multidisciplinary Staff
Guest-a-Gramming
Real Time Response
Becoming a Platform
Give Them Something to Do
Responsive (Social) Design
Beyond the Embedded Twitter Feed
Subverting Expectations
EMERGING TOOLS




             @devonvsmith
Crowdbooster
FollowerWonk
Topsy
RowFeeder




raw data   people   timing   content
Google Analytics
Social Advertising as
 Market Research
Social Advertising as
  Access to Data
Social Algorithms
Sticky Share Bars
Stylized Share Buttons
Mobile Photo Apps

    Take photos

                    Instagram   Hipstamatic   Slow Shutter      Pano



 Filters & Frames

                    Snapseed      PicFX         Vintique      Camera+




Combine images

                     Diptic      PicTwo         TiltShift    Color Splash




Text & Movement

                     Phonto      Quiption     Photosynth     Cinemagram
QUESTIONS?




@threespot                @devonvsmith

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Emerging Trends in Social Media - Digital East 2012