Digital Marketing Overview
•
6 j'aime•530 vues
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Digital Marketing Overview
Similaire à Digital Marketing Overview (20)
Dernier
Dernier (20)
Digital Marketing Overview
- 1. deyra jaye FONTAINE passion. creativity. impact Overview of Digital Marketing University of Central Asia May 2018
- 2. deyra jaye FONTAINE passion. creativity. impact Agenda • Digital marketing vs. traditional marketing • The importance of digital marketing • Careers in digital marketing • Questions
- 3. deyra jaye FONTAINE passion. creativity. impact About Me Deyra Jaye Fontaine, Digital Marketing Manager, Export Development Canada • Content marketer and digital strategist • 8 years of experience in digital marketing • Trained as a journalist
- 4. deyra jaye FONTAINE passion. creativity. impact What is digital marketing?
- 5. deyra jaye FONTAINE passion. creativity. impact Digital Marketing • Digital marketing is an umbrella term for different online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
- 6. deyra jaye FONTAINE passion. creativity. impact Digital Marketing • Email • Website • Social media • Search • Online display • Online video • Mobile • Affiliates and influencers • Retargeting
- 7. deyra jaye FONTAINE passion. creativity. impact Digital vs. Traditional Traditional Marketing Digital Marketing Price Expensive Cost-effective Reach Limited Global Targeting Broad Very Specific Conversion/ROI Not Guaranteed Guaranteed
- 8. deyra jaye FONTAINE passion. creativity. impact Super Bowl vs. YouTube Traditional TV advertising $5 million for 30 seconds Digital marketing As low as $0.01 per view
- 9. deyra jaye FONTAINE passion. creativity. impact Billboards vs. Banners Traditional billboard ads Limited to one location Targets passers-by with no clear connection to the brand Online display ads Available worldwide Target by age, location, gender, work, income, interest, etc.
- 10. deyra jaye FONTAINE passion. creativity. impact Flyers vs. Emails No guarantee Actions can be tracked
- 11. deyra jaye FONTAINE passion. creativity. impact The Importance of Digital Marketing
- 12. deyra jaye FONTAINE passion. creativity. impact Importance of Digital Marketing • We are a society driven by digital technology. Digital marketing influences our personal interactions, work, what we buy, and even our life habits.
- 13. deyra jaye FONTAINE passion. creativity. impacthttps://youtu.be/JmOxCBcTFnE
- 14. deyra jaye FONTAINE passion. creativity. impact Not Just Celebrities… • On YouTube, the watch time of “shop with me” videos — where viewers follow creators as they shop — has increased 1000% over the past two years. (Google/Nielsen Study, 2017) • Collaborations with YouTube creators are 4X more effective at driving brand awareness than those with celebrities. (Google/Nielsen Study, 2017)
- 15. deyra jaye FONTAINE passion. creativity. impact • Digital marketing has changed the way we communicate. People can connect with brands instantly and brands can reach millions of people at the click of a button. Importance of Digital Marketing
- 16. deyra jaye FONTAINE passion. creativity. impact Hellman’s + WhatsApp https://youtu.be/xYN9A09iy5Y
- 17. deyra jaye FONTAINE passion. creativity. impact Game of Thrones
- 18. deyra jaye FONTAINE passion. creativity. impact • Digital marketing allows us to embrace technology in new and unique ways. • In 2018, there are nearly 7,000 marketing technology solutions on the market. Importance of Digital Marketing
- 19. deyra jaye FONTAINE passion. creativity. impacthttps://youtu.be/vDNzTasuYEw
- 20. deyra jaye FONTAINE passion. creativity. impact • Modern technology allows marketers to gain a tremendous amount of knowledge about their customers. • Businesses can learn an enormous amount about potential customers based on data they can gather. Companies use this data to create extremely personal marketing messages. • Personalization a powerful tool: 85% of users are more likely to buy a product if the message is personalized and supported by social. Importance of Digital Marketing
- 21. deyra jaye FONTAINE passion. creativity. impact Spotify + Your Data
- 22. deyra jaye FONTAINE passion. creativity. impact Career Opportunities Benefits to Becoming a Digital Marketer
- 23. deyra jaye FONTAINE passion. creativity. impact Benefits to Becoming a Digital Marketer • High demand profession • More career choices • Competitive salary • Endless learning opportunities • Plus, it’s fun!
- 24. deyra jaye FONTAINE passion. creativity. impact High Demand Profession • Every type of business needs digital marketing: corporate, government, academic, non-profit. • Employment for digital marketing managers is estimated to grow 9% from 2014 to 2024. • High demand skills = competitive salary
- 25. deyra jaye FONTAINE passion. creativity. impact More Career Choices • Analytics • Mobile marketing • Social media • Content marketing • Email marketing • Marketing automation • SEO • Digital Advertising
- 26. deyra jaye FONTAINE passion. creativity. impact Learning Opportunities learndigital.withgoogle.com
- 27. deyra jaye FONTAINE passion. creativity. impact Questions? @deyrajaye Deyra Jaye Fontaine sayhello@deyrajaye.com