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● Graduate of Slippery Rock University
● 15 years in the communications field
○ Currently Vice President, Client Services at The
Motherhood (an influencer marketing agency)
● Former Ellevate Pittsburgh chapter president
● Blogger at PRetty in Pittsburgh
● Planner enthusiast since about the fifth grade
Source: Create & Cultivate
● Monthly: More big picture (think longer-term projects & goals)
● Weekly: Monday through Sunday all at a glance (my pick!)
● Daily: It’s all about the details and focus on the day at hand
● Custom: Configured completely to your needs (you choose the layout)
● Blank: Start January 1, April 13 - a blank slate lets you start fresh whenever
● Specialized: For specific interests (i.e. teacher, mom, health tracking, etc.)
Monthly Examples
Weekly Examples
Daily Examples
Specialized Examples
● Mini/pocket or regular size
● Hard or soft cover
● Spiral vs bound
● Shop the brand directly or retailer (i.e. Target, Office Max)
● Wall calendar or desk pad (in addition to or instead of a
typical planner)
● Personalized with your name/info
● More events vs more to-do or goal driven
Think about:
● Your desk size
● Your commute if you have one (are you bringing it back
and forth or will you use it it one place?)
● Your budget
● HOW you will use it
● Rifle Paper Co.: Beautiful covers, simple design. Less bells and whistles. I’ve used the last two years.
● Simplified: A classic/“OG” in the planner world. I’ve written about these before and used both her daily
and weekly versions – available on the Simplified website and the cheaper version at Target. These are
beautiful and well made, and super efficient. Has a lot of good resources on her social media/website
about organization.
● The Day Designer: This planner is near perfection, and I’ve happily used it in the past. A fan favorite.
● Erin Condren: Another OG. These are so customizable and fun. Perfect if you have very specific needs.
● Blue Sky: A basic, more practical version. There are several different versions of this - including Day
Designer and Cupcakes & Cashmere.
● KAHOOTIE Co.: A blank slate. Start any day but downfall! You have to fill in all the dates. Don’t mess it
up like I did.
Other Suggestions I’ve Received:
● The Happy Planner: Not one I’ve used before but a few people I know have raved about this one.
They have an original and a Target version. I wasn’t super impressed with the layout.
● Lily Pulitzer: This was also recommended to me. Has the fun covers with the signature Lily look,
but the website isn’t showing me the actual week. So I cannot confirm this is any good.
● Agendio: Another recommendation, this one is cool because it’s completely customizable (kind of
like Erin Condren).
● Papier: More options for goal setting and productivity. Nice covers.
● Passion Planner: More goal setting and inspiration. They also have a quiz to see which planner is
best for you!
● Appointed: They have a top-bound planner with a beautiful layout. The top has a space for notes,
tasks, and priorities. A 2023 contender!
● Ink+ Volt: I have their beautiful dashboard desk pad which sets priorities for the week.
How I Like To Plan: Weekly, by task
● Weekly Planner for bigger to-dos, dinners,
fitness and meetings/events/appointments
● Google Calendar synced to personal, work so
events are also digital
● Phone reminders for those minute tasks that
are important but shouldn’t take up room in my
planner
● Good old fashioned word doc for alllll my tasks
to keep track of everything (updated at least
one time per day)
● To-doist for my grocery list
● Alexa and Siri to tell myself to add things to
my reminders and grocery list
Don’t forget your stickers and pens!
● Google / Apple / Outlook Calendar
○ Bonus points: color code your calendar
● iPhone reminders + notes
● To-doist
● ClickUp
● Evernote
● Microsoft “To Do” list built into the Outlook
app
● OneNote
● Apple Pencil for the iPad
● Notion
● Voice integration (syncing with Alexa/Siri)
Final Thoughts:
● Don’t force it. If a planner is not working out, abandon it
● Don’t have TOO many places for your plans: To-do lists on scratch paper,
notes on your phone, a planner and Google calendar are probably overkill
● Streamline: Condense those lists and events into a few places only
● Reassess: Evaluate how you’re planning either at the beginning of the
calendar year, academic year, quarterly or monthly to see how/if you need
to pivot
● Sync, sync, sync: Put your personal and professional tasks and events in
one place so it’s easy to see all at a glance. There is truly no separation,
but you CAN set boundaries
● Don’t work for the planner, the planner works for you. If you are
spending too much time overhauling your to-do list, you’re doing it wrong
Tips!
● To save money, buy your planner at off times, use browser extensions like
Honey to find discount codes, and take advantage of Black Friday/Cyber
Money weekend
● Google planners to get served ads for them and explore new brands
● Go into the store to touch and feel them, to get a feel of how they look and
their size
prettyinpgh.com
@dferrari on Twitter
@d_ferrari on Instagram
Deanna Tomaselli: LinkedIn

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Planning Your Best For 2022

  • 1.
  • 2. ● Graduate of Slippery Rock University ● 15 years in the communications field ○ Currently Vice President, Client Services at The Motherhood (an influencer marketing agency) ● Former Ellevate Pittsburgh chapter president ● Blogger at PRetty in Pittsburgh ● Planner enthusiast since about the fifth grade
  • 3. Source: Create & Cultivate
  • 4.
  • 5. ● Monthly: More big picture (think longer-term projects & goals) ● Weekly: Monday through Sunday all at a glance (my pick!) ● Daily: It’s all about the details and focus on the day at hand ● Custom: Configured completely to your needs (you choose the layout) ● Blank: Start January 1, April 13 - a blank slate lets you start fresh whenever ● Specialized: For specific interests (i.e. teacher, mom, health tracking, etc.)
  • 10.
  • 11. ● Mini/pocket or regular size ● Hard or soft cover ● Spiral vs bound ● Shop the brand directly or retailer (i.e. Target, Office Max) ● Wall calendar or desk pad (in addition to or instead of a typical planner) ● Personalized with your name/info ● More events vs more to-do or goal driven Think about: ● Your desk size ● Your commute if you have one (are you bringing it back and forth or will you use it it one place?) ● Your budget ● HOW you will use it
  • 12.
  • 13.
  • 14. ● Rifle Paper Co.: Beautiful covers, simple design. Less bells and whistles. I’ve used the last two years. ● Simplified: A classic/“OG” in the planner world. I’ve written about these before and used both her daily and weekly versions – available on the Simplified website and the cheaper version at Target. These are beautiful and well made, and super efficient. Has a lot of good resources on her social media/website about organization. ● The Day Designer: This planner is near perfection, and I’ve happily used it in the past. A fan favorite. ● Erin Condren: Another OG. These are so customizable and fun. Perfect if you have very specific needs. ● Blue Sky: A basic, more practical version. There are several different versions of this - including Day Designer and Cupcakes & Cashmere. ● KAHOOTIE Co.: A blank slate. Start any day but downfall! You have to fill in all the dates. Don’t mess it up like I did.
  • 15. Other Suggestions I’ve Received: ● The Happy Planner: Not one I’ve used before but a few people I know have raved about this one. They have an original and a Target version. I wasn’t super impressed with the layout. ● Lily Pulitzer: This was also recommended to me. Has the fun covers with the signature Lily look, but the website isn’t showing me the actual week. So I cannot confirm this is any good. ● Agendio: Another recommendation, this one is cool because it’s completely customizable (kind of like Erin Condren). ● Papier: More options for goal setting and productivity. Nice covers. ● Passion Planner: More goal setting and inspiration. They also have a quiz to see which planner is best for you! ● Appointed: They have a top-bound planner with a beautiful layout. The top has a space for notes, tasks, and priorities. A 2023 contender! ● Ink+ Volt: I have their beautiful dashboard desk pad which sets priorities for the week.
  • 16. How I Like To Plan: Weekly, by task ● Weekly Planner for bigger to-dos, dinners, fitness and meetings/events/appointments ● Google Calendar synced to personal, work so events are also digital ● Phone reminders for those minute tasks that are important but shouldn’t take up room in my planner ● Good old fashioned word doc for alllll my tasks to keep track of everything (updated at least one time per day) ● To-doist for my grocery list ● Alexa and Siri to tell myself to add things to my reminders and grocery list
  • 17. Don’t forget your stickers and pens!
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  • 20. ● Google / Apple / Outlook Calendar ○ Bonus points: color code your calendar ● iPhone reminders + notes ● To-doist ● ClickUp ● Evernote ● Microsoft “To Do” list built into the Outlook app ● OneNote ● Apple Pencil for the iPad ● Notion ● Voice integration (syncing with Alexa/Siri)
  • 21. Final Thoughts: ● Don’t force it. If a planner is not working out, abandon it ● Don’t have TOO many places for your plans: To-do lists on scratch paper, notes on your phone, a planner and Google calendar are probably overkill ● Streamline: Condense those lists and events into a few places only ● Reassess: Evaluate how you’re planning either at the beginning of the calendar year, academic year, quarterly or monthly to see how/if you need to pivot ● Sync, sync, sync: Put your personal and professional tasks and events in one place so it’s easy to see all at a glance. There is truly no separation, but you CAN set boundaries ● Don’t work for the planner, the planner works for you. If you are spending too much time overhauling your to-do list, you’re doing it wrong Tips! ● To save money, buy your planner at off times, use browser extensions like Honey to find discount codes, and take advantage of Black Friday/Cyber Money weekend ● Google planners to get served ads for them and explore new brands ● Go into the store to touch and feel them, to get a feel of how they look and their size
  • 22. prettyinpgh.com @dferrari on Twitter @d_ferrari on Instagram Deanna Tomaselli: LinkedIn