2. Team Vision Statement
At Baldwin, our vision is to be the best cost leader
sensor company in the world through the eyes of
customers, shareholders and people
3. Team Mission Statement
The mission of Baldwin is to provide the highest
technological sensors at the best prices in the market at no
specific segment. We strive to exceed our customers
expectations in quality, delivery, and cost through
continuous improvement . We provide work
environments where our employees can meet their
potential and thrive in an atmosphere of excellence. We
are committed to build in our history of product
excellence and technology innovation to provide the
highest quality and more reliable products that will lead a
substantial profit to our shareholders.
4. Market Segment Strategies
Generic Strategy:
Cost leadership
High reliability
Invest more in promotion and sales
Increase automation
Ensure to have enough capital to pay investments
9. Strongest Competitors
by Segments
Traditional: Andrews and Chester
Low-End: Chester
High-End: Andrews
Performance: Andrews
Size: Andrews and Chester
10. Strongest Competitors
by Segments
Overall: Andrews were the strongest competitors
because of their continuous price leadership and
high profits.
11. Functional Strategies
R&D
Round 1:Tried to hit ideal position
Round 2: Tried to hit ideal position/rise MTBF
Round 3: Tried to hit ideal position/rise MTBF
Round 4: Tried to hit ideal position /TQM
Round 5: Tried to hit ideal position
13. Functional Strategies
Production
Round 1: Sell capacity/Increase automation
Round 2: Increase automation
Round 3: Increase automation for Baker, Bead
and Bid
Round 4: Keep automation the same
Round 5: Sell capacity
14. Functional Strategies
Finance
Round 1: Issue stock
Round 2: Issue stock and long term debt
Round 3: Issue stock
Round 4: No changes
Round 5: Pay dividends /retire stock/retire long
term debt
15. Group Processes
Teamwork split between members
R&D- Maricruz and Teresa
Marketing- Luis
Production- Daniel
Finance- Jessica
HR and TQM worked on as a group
Revised decisions as a group
Went Back to Performa's section
Focused on balance scorecard
All decisions submitted as group
Made within time limit
16. Group Processes
Vision and mission statement not factors
High product prices
High investment
Made own decision round 1-3
Followed the market round 4-5
Critical incident faced round 4-5
Big Al visit
Getting to ideal spot and date
Predicting market; avoid stockouts
Issue stock to finance decisions
