This presentation looks at the benefits of the Free European Location Study published by PTOLEMUS.

1. European Location Study 2010 Positioning technology providers: Evolving landscape and opportunities 7th May 2010

2. 2 Overview and methodology The European Location Study is a unique offer It is the only study analysing All the positioning technologies All the location capable devices All the markets and opportunities in LBS For the benefits of technology providers, the LBS service providers and the mobile operators Based on More than 50 interviews Assessment of all the leading players Extensive secondary research A team of experts 1 Key leading companies interviewed include: Strictly Confidential

3. 3 1 Overview and methodology The European Location Study covers all the bases The study will show you: The full extend of location applications and the devices that powers them How today’s positioning technologies match the demand How each technologies work and compare Who are the leaders and losers Plus you will get: 3 case studies of models that works Main player’s strategies Overall quantitative analysis Expected growth calculations to 2014 Independent, reliable and well informed evaluation of the key trends 200 pages 50 interviews 18 location technologies 16 vertical markets analysed 6 months 1 Study Strictly Confidential

4. 4 Features and benefits of the study The full spectrum of location enhanced Applications The study looks at the whole range of LBS and location enabled device that powers them An analysis of the each location markets by device types An overview of the key location based services such as eCall, E112, Indoor location, Location based advertising and marketing, location based social networking 2 Strictly Confidential

6. and get a detailed assessment of the challenges location technologies are facing todayLocation based services matrix Taxonomy of positioning needs How location technology needs are met across all location applications

8. Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption….Location technologies accuracy comparison Comparison table of the main location technologies

10. Graphic representation of each positioning ecosystems and market infrastructures Positioning value chain analysis

12. Evaluation of the majortrends, opportunities and risks per technology, markets and players type

13. Quantitative assessment of each addressable markets Market share of Navigation device evolution Mobile Location gaming: a market worth playing Availability of cell-ID in European mobile networks (in%)

16. Evaluation of the network based positioning technologies, business models and service opportunities

17. 7 key transforming factors that will redefine positioning and LBS

18. PLUS! 3 Case studies demonstrating the winning strategies 2 Strictly Confidential

20. Trends an forecast of the key addressable markets

22. Includes markets and players analysis€2900