2. Onboarding 1
Proportion
The illustrations are all grouped
together, being similar in size and
color scheme.
Emphasis
The logo is the largest text
on the screen, drawing the
user's eye to that first.
Unity
The background color was
derived from one of the
illustration pieces. I did this to
keep the colors within the same
family, but still create contrast.
3. Sign Up 1
Heirarchy
The font sizes create a visual
hierarchy that is easy on the eyes
and creates an intuitive flow.
Emphasis
The CTA button has bolded text
and a color that stands out, telling
the user it is an action to take.
Law of Similarity
The input fields are all the same
shape, size, and placement.
4. Login 1
Unity
The illustration assets are all the
same style, which compliment
each other and tells the user its
part of one group.
Emphasis
The CTA button has bolded text
and a color that stands out, telling
the user it is an action to take.