5. Content laddering
• 5 x Tweet = 100 char (yep, not 140)
• 2 x FB/G+/LI = 100 words
• 1 x Blog post = 3-500 words
• 1/6 = Email newsletter = 1,000 words
9. Webinars
• It’s GOT to be interesting
• Must have some visual presentation as well
• How are you going to recruit/drive attendees
• What software to use? GoToMeeting.
• What about using Evergreen to schedule
automated seminars in the future?