The document discusses the conflict between focusing on quantity versus quality when it comes to real estate. It notes that companies feel pressure to hit sales targets and numbers for shareholders, but must also have high quality sites to outmaneuver competition. This creates a conflict between quantity and quality that is difficult to balance. However, the document argues that using site analytics models and real estate expertise together can properly assess sites and balance both quantity and quality goals. This data-driven and experience-driven approach can rank locations uniquely for each business and prioritize sites to reduce assumptions and achieve the right balance.

1. Doug Gordon, Presidentgordon corporate Real estate advisors QUANTITY vs. QUALITY an age old real estate problem

2. We’ve got to hit those numbers! For the Shareholders To keep out competition For Cluster management efficiency For Marketing efficiency To achieve a certain sales target or EBITA For our core customers coverage Because we can !

3. BUT WE MUST HAVE THE BEST QUALITY SITE ! Outmaneuver the competition in Market Make ourselves the place our clients want to come Convenience to our customer Brand positioning Prestige No excuse not to be successful

4. Quantity Vs quality = conflict !!! You get what you pay for (?) We can’t hit the numbers and maintain quality ! How do other companies do it ? Why couldn’t I be in IT or Marketing ? Doesn’t the C Suite understand our dilemma? Real Estate always gets blamed for everything

5. The ANSWER ? The conflict busterscience meets art form Site Analytics models can tell you what exists. Based on fact and probability. Real Estate expertise can foresee what might happen. Based on past experience, observation and gut instinct.

6. Proper Site Assessment = balance SITE QUALITY – QUANTITY ASSESSMENT Both data driven and experience driven Details market capacity built in reality of the marketplace Renders realistic patterns and trends for business. Creates ranking by location unique for each business Renders priorities for each unique business Reduces bad input / bad assumptions scenario Achieves balance between quality vs. quantity Examples will be passed out at end of session

7. Thank you Questions and Answers Doug Gordon, President Gordon Corporate Real Estate Advisors (972) 821-8549 dgordonmail@yahoo.com