1. Shoe Ad campaign
Emily Owayni
Courtney Vaccarello
Jen Adler
Heather Macdonald
Rachel Bloch

2. IT TAKES COURAGE.

3. Target market
 Gender: male and female
 Residence: rural
 -appeal to outdoorsy/adventurous people
 Ethnicity: any
 Age: 20-40
 Income: middle to upper class

4. You would find this..
 as a print ad in a magazine or newspaper or on the
internet
 You might also see it as a billboard or poster at a bus
stop.