One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Here's how you can successfully distinguish features from benefits for your customer prospects:

1. Copywriting Tips: How to Market Benefits vs Features http://www.TurbochargeYourOnlineMarketing.com

2. The two most difficult marketing concepts for online business owners to grasp are: http://www.TurbochargeYourOnlineMarketing.com

5. Think about the products and services that you purchase. http://www.TurbochargeYourOnlineMarketing.com

11. Don’t assume that prospects will understand why they should buy your product or service just because you’ve told them about it. http://www.TurbochargeYourOnlineMarketing.com

12. Listing the marvelous features of your product or service is not enough. http://www.TurbochargeYourOnlineMarketing.com

13. When you try to sell the features of your product or service you are… http://www.TurbochargeYourOnlineMarketing.com

17. What is the difference between benefits and features? http://www.TurbochargeYourOnlineMarketing.com

20. What is the best way to understand the true benefit that your product or service offers? http://www.TurbochargeYourOnlineMarketing.com

23. If you were selling a car, one of the features might be "all wheel drive". You’ll fare better in your sale when focusing on the benefits of that feature, which might include: http://www.TurbochargeYourOnlineMarketing.com

27. If the prospect says "so what?" when hearing of an aspect of the product, then that aspect is a feature. The answer to the "so what?" question is a potential benefit. http://www.TurbochargeYourOnlineMarketing.com

28. If the response to the answer is another "so what?" or a shrug, then the answer did not convey a benefit for that customer. The key here is knowing and understanding your customers and what they need. http://www.TurbochargeYourOnlineMarketing.com

29. To create the list of benefits for the product or service, create a Features/Benefits Sheet http://www.TurbochargeYourOnlineMarketing.com

33. Once you have completed this exercise, share the sheet with colleagues who will give you honest feedback about your benefits listing. http://www.TurbochargeYourOnlineMarketing.com

34. Remember, success in sales and marketing in your business is all about the benefits to your audience rather than the features you're going to deliver. http://www.TurbochargeYourOnlineMarketing.com

35. It's all about selling the sizzle, not the steak. http://www.TurbochargeYourOnlineMarketing.com

36. Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Service Businesses from the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook . http://www.TurbochargeYourOnlineMarketing.com