Trader Joe’s

Dhairav Dalal MOB9525-01 Not yer average Joe

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not a great start ,[object Object],[object Object]

Change in strategy ,[object Object],[object Object],[object Object],[object Object],1 Joe discovered a high correlation between years of education and alcoholic consumption and chose to target the relatively small group of people with college degrees http://www.novusvinum.com/features/trader_joes.html

Innovation at Trader Joe’s Source: Jay Rao Revenue Growth Time Disruptive Innovation Application Innovation Product Innovation Process Innovation Experiential Innovation Marketing Innovation Business Model Innovation Structural Innovation

Marketing innovation ,[object Object],[object Object],[object Object],[object Object]

Innovation in products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation in promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation in distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business model innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 http://www.traderjoes.com/value.html 3 http://www.consumerreports.org/cro/money/shopping/where-to-buy/supermarkets-10-06/overview/1006_supermarkets_ov1.htm 4 http://www.businessweek.com/magazine/content/04_17/b3880016.htm

Trader Joe’s investment in capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],pay for entry-level part-timers starts at $8 to $12 an hour; first-year supervisors average more than $40,000 a year 5 http://www.businessweek.com/magazine/content/04_17/b3880016.htm

Trader Joe’s

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Trader Joe’s