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Similaire à McDonalds meets foursquare (20)
McDonalds meets foursquare
- 16. After this day, 600,000 individuals opted to follow and fan them on mutliple social media sites
- 17. There was a 33% rise in check-in traffic around the world
- 20. It could not be confirmed whether or not every individual who checked-in actually made a purchase
- 21. There were only those 100 gifts cards that were offered so clearly not everyone was guaranteed to receive one
- 22. Not as many social media users are familiar with Foursquare as compared to Twitter or Facebook
- 26. It increased traffic to both McDonald’s stores and to the Foursquare site on 4/16 (Foursquare Day)
- 27. However, only on this day, and the 2 days following, did the check-ins on Foursquare and McDonald’s visitations peakEvaluation of Campaign