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SUMMARY




   The Nissan Cube is attempting to position itself as a ‘Mobile Device’ for the 18-24
   Demographic by creating nontraditional campaigns that are creative and interesting




                                                                                         01
OPTION ONE

      There  are  a  lot  of  things  that  the  target 
      demographic,  men  and  women  between  the 
      ages  of  18-24,  believe  in.  However,  they  are 
      seldom on the same page. Trends come and go, 
      and  everyone  identifies  themselves  through  a 
      clique,  while  individualizing  themselves.  Yet, 
      throughout  it  all,  there  is  one  thing  that  Gen  Y 
      believes in through and through: honesty. To the 
      Internet  generation:  the  answers  are  just  a 
      mouse-click  away,  so  just  cut  the  crap




                                                                   02
OPTION ONE




SCREEN-PRINTED NEWSPAPER CAMPAIGN
Screenprint varying opacity photographs and statistics on old newspapers, 
wrap up in-front of morning newspapers and tie with police-tape. 
To be delivered with morning paper.



                                                                             03
OPTION ONE
   EVERY YEAR,                                            FACT:
   840,000                                                OBJECTS IN
   PEOPLE DIE IN                                          MIRROR ARE
   BLIND-SPOT                                             CLOSER THAN
   RELATED CAR                                            THEY APPEAR.
   CRASHES.
   It didn’t take a genius to figure out we’d make more   So basically, you’ve been guessing where the car
   money if our cars didn’t crash.                        behind you actually is. Well that’s safe.

   Welcome to life beyond the blind spot.                 Welcome to life beyond the blind spot.




                                                                                                             04
OPTION ONE

 Keeping in mind the interest of localized sustainability as an
 important trend for this demographic, as well as ideating the
 incorporation of The Cube as a integrated ‘lifestyle’ device,
 the initiation of the transperancy campaign will begin by
 bringing together community artists in a mass newspaper
 recycling campaign. They will come together to collect
 newspapers, create copy, highlight information and
 screenprint. Future implications include graffiti or murals and
 other forms of urban community art. This will serve to initiate
 the general awareness angle and positioning Nissan as
 providing information that matters as localized art-forms.




                                                                   05
OPTION TWO

      Good  things  always  come  in  3’s,  take  the  3 
      stooges for instance or perhaps the 3 wisemen, 3 
      blindmince, a 3 ring circus and of course things 
      that  are  3  dimmensional.  Lets  face  it  ,  3  is  a   
      powerful number and always has been. So now 
      let us introduce you to Nissan, to the third power. 
      Nissan  Cubed  is  a  whole  new  way  of  having 
      convenience to the third power, triple-supped  on 
      wheels with technology x 3. This is life in the 3rd 
      dimension: Nissan Cube, Life to the third power.




                                                                    06
OPTION TWO




 speed, to the third power.   technology, to the third power.


                                                                07
OPTION TWO




             08
OPTION TWO


             Creating a free iPhone App where the demographic
             can compete in real time against other people in
             a game of Rubrik’s Cube for a chance to win a free
             car and various gift certificates to local retail locations




                                                                   09
Nissan Cube Marketing Campaign

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Nissan Cube Marketing Campaign

  • 1.
  • 2.
  • 3. SUMMARY The Nissan Cube is attempting to position itself as a ‘Mobile Device’ for the 18-24 Demographic by creating nontraditional campaigns that are creative and interesting 01
  • 4. OPTION ONE There  are  a  lot  of  things  that  the  target  demographic,  men  and  women  between  the  ages  of  18-24,  believe  in.  However,  they  are  seldom on the same page. Trends come and go,  and  everyone  identifies  themselves  through  a  clique,  while  individualizing  themselves.  Yet,  throughout  it  all,  there  is  one  thing  that  Gen  Y  believes in through and through: honesty. To the  Internet  generation:  the  answers  are  just  a  mouse-click  away,  so  just  cut  the  crap 02
  • 6. OPTION ONE EVERY YEAR, FACT: 840,000 OBJECTS IN PEOPLE DIE IN MIRROR ARE BLIND-SPOT CLOSER THAN RELATED CAR THEY APPEAR. CRASHES. It didn’t take a genius to figure out we’d make more So basically, you’ve been guessing where the car money if our cars didn’t crash. behind you actually is. Well that’s safe. Welcome to life beyond the blind spot. Welcome to life beyond the blind spot. 04
  • 7. OPTION ONE Keeping in mind the interest of localized sustainability as an important trend for this demographic, as well as ideating the incorporation of The Cube as a integrated ‘lifestyle’ device, the initiation of the transperancy campaign will begin by bringing together community artists in a mass newspaper recycling campaign. They will come together to collect newspapers, create copy, highlight information and screenprint. Future implications include graffiti or murals and other forms of urban community art. This will serve to initiate the general awareness angle and positioning Nissan as providing information that matters as localized art-forms. 05
  • 8. OPTION TWO Good  things  always  come  in  3’s,  take  the  3  stooges for instance or perhaps the 3 wisemen, 3  blindmince, a 3 ring circus and of course things  that  are  3  dimmensional.  Lets  face  it  ,  3  is  a    powerful number and always has been. So now  let us introduce you to Nissan, to the third power.  Nissan  Cubed  is  a  whole  new  way  of  having  convenience to the third power, triple-supped  on  wheels with technology x 3. This is life in the 3rd  dimension: Nissan Cube, Life to the third power. 06
  • 9. OPTION TWO speed, to the third power. technology, to the third power. 07
  • 11. OPTION TWO Creating a free iPhone App where the demographic can compete in real time against other people in a game of Rubrik’s Cube for a chance to win a free car and various gift certificates to local retail locations 09