http://www.whenyouwish.com/indie-capitalism

1. From
Many, One.
CONFIDENTIAL

2. Dave Harvilicz
Co-Founder & CEO
Dave was an insider on Wall Street and Silicon Valley before
founding When You Wish, a crowdsourcing ecosystem dedicated to
furthering the democratic financial and information revolution.
His experience as a corporate lawyer, international consultant
and startup entrepreneur has given him unique perspective on
law, business and markets.
Bio Media
• Registered Investment Advisor (FINRA Series 65)
• Admitted to Practice Law: U.S. Supreme
Court, U.S. Circuit Court, California, New
York, Washington DC
• Fluent Russian, Portuguese, German
• William & Mary, NYU Law School
• Corporate Legal and Consulting Clients have
included:
Goldman
Sachs, Microsoft, AT&T, Cisco, ConocoPhillips, UBS, I
CONFIDENTIAL
ntel, Apple, HP, ING, Credit Suisse, Logitech

3. Forget Big Banks and Government
The People can unite to “Bailout Each
Other” with the $55 trillion in the
hands of
American households and non-
profits.

6. • The intersection of Labor and Capital, the two
necessary ingredients in a capitalist economy
• Risk capital is incentivized, Hard work is Rewarded
• This raises the quality of life for everyone
• Has worked in America for a long time.
• A crossroads of hopes and dreams.

7. When the recession hit, Capital stopped investing in
America Why?
• Easier to invest in complicated financial instruments
(derivatives) that pay off on both sides
• Easier to outsource to cheap foreign labor markets
(Foxconn)
• Easier to hire lobbyists and pay off politicians with
campaign contributions to get risk-free tax breaks
and bailouts
It all results in…10+ percent unemployment for Labor.

8. Depends on who you
ask.
• Big Banks
• Congress
• Deficits
• The President
• Special Interests
• Illegal Immigrants
• Regulation
• Deregulation
Does it matter?

9. You can Hope & Change, Tea
Party, or Occupy all you want but
what these movements have done
is mostly focus attention on
political, lifestyle, and religious
stuff we’ll never agree on while
distracting us from the root
problem:
Capital has left the building.

10. We don’t need Big Bank Capital!

11. How do we tap this pool of
money?
• Technology!
• Dual potency of lower operating
costs and the organization of
crowds has transformed one
industry after another
• The web transformed
everything, now it’s transforming
fundraising

12. From Many, One.
We can invest in the ideas and energy of
each other with the collective capital of
guess who?...
…Ourselves

14. CHOOSING THE PLATFORM
Kickstarter – 5%; new rules; application
process
IndieGoGo – 4% with 9% no-goal penalty
WUW:
• 5%; No application process
• Power to the Sponsor: Donate vs.
Pledge
• eBay & Groupon meet Crowdfunding
• Free TechShop offer
• Customer support

15. X

16. What about “Equity Crowdfunding”?
(The Jobs Act)
Simple:
Pre-Sell!
Keep Your Stock!

17. Planning Your Fundraiser Promoting Your Fundraiser
• Have a Clear Vision • Phase I: Close Friends
• Choose a Reasonable and Family
Deadline and • Phase II: Extended
Fundraising Goal network
• Name, Image, and • Phase III: The Media
Description Reward Fulfillment
Creating a Video • Special Considerations
• What to Say for Hardware and Design
• Style Tips Projects
• Shooting Tips • Additional Tips for
Creating Rewards Hardware and Design
• What to Offer as Projects
Rewards Follow-Thru and
• How to Price Rewards Communication
• Delays and Setbacks

18. Thanks!
/WhenYouWi
sh
@DavidHarvili
cz