2. PERCEPTION
• Perception is a intellectual process
which involves in transforming sensory
stimuli to meaningful information.
• Perception is the process of interpreting
something that we see or hear in our mind
• What we see and hear is later used to
judge and give a judgment on a situation,
person, group, thing etc…
3. CONTINUATION of perception…..
• Perception is determined by both
physiological and psychological
characteristics of the human being
• Perception not just one sees with the eyes
it’s a process by which an individual
selectivity absorbs & organize the
perceived information in a specific fashion
and interprets the information to assess
what’s going on in one’s environment
4. MEANING OF PERCEPTION
• The word “perception” came from a Latin
word “perceptio” which means receiving,
collecting, action of taking possession,
apprehension with the mind or senses
• “perception is the process of attaining
awareness or understanding of
sensory information”
5. DEFINITION OF PERCEPTION
• “Perception is the process by which an
individual selects organizes and interprets
stimuli into meaningful coherent picture of
the world” -Professor Schiffman and Kanuk-
• Perception is important meditating
cognitive process which persons make
interpretation of the stimulus or situation
they forced with -Mr.Fred Luthans-
6. NATURE OF PERCEPTION
• perception is considered to be an
• Intellectual process
• Basic cognitive or psychological process
• Perception become a subjective process and
different people may perceive the same event
differently