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Essential Android App
Marketing Activities
By Dheeraj Gopa
THE DREAM...
App Presence
ASO (App Store Optimization)
• Tittle / Description
• App Icon
App Website
On The Web
App Website
SEO            Social Media
Social Power
Social Power
Social Power
• Forums
• In-app integrations
• Word of Mouth
Use Press Releases Consistently
Consider Email Marketing (Blogger Contact
                Program)
Advertisements
In App Ads
Use App Launch Sponsorship
Exchange Ad Space
Use Analytics for Your App
App Pricing
Android Pricing and Promotions
Develop a Pricing Strategy
Create Trial and Paid App Versions
Continuously Feature Improvements
Thank You

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Mobile app industry trends and best practices