1. Business Function

4. BUSINESS FUNCTION SDM MARKETING PRODUKSI FINANCE

11. 5 Correlation Matrix 4 Engineering Characteristic 6 Relationship Matrix 7. Absolute Importance 8. Relative Importance 9. Technical Competitive Assessment 10. Technical Difficulty 11. Target Value 1 Customer Req’ment “ What?” 2 Competitive Assessment 3 Impor- tance Rating

13. Manufacturing Function Marketing Engineering Fabrication Production Management

15. Product Start-up Growth Stable Decline Volume Low Increasing High Declining Variety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly Assembly I nnovation High Medium Medium Low Integration Low Medium Medium High I ndustry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery Product and Process Technology Life Cycles

21. SIKLUS FABRIKASI Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Pengendalian Persediaan Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pembuatan Penerimaan Pengiriman Pengiriman PEMASOK KONSUMEN Pengendalian Kualitas Pengendalian Produksi Pengendalian Proses Pengendalian Peralatan

26. MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL

29. ANSOFF STRATEGY EXISTING NEW NEW EXISTING PENETRATION PROD. DEV MARKT. DEV DIVERSIVICATION

31. Competitive Model Among Industry Substitute Buyer New Entrance Supplier