Restaurant Loyalty programs have bottom line impact as proven in these case studies

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Restaurant Loyalty ROI
Real Results from
Real Restaurant Case Studies

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• Enroll new customers – X per month
• % of store transactions by loyal customers
• Increase customer frequency
• Turn new customers into regulars
• Increase ticket averages
• Reduce indiscriminate discounts
• Prevent customer loss
Loyalty Goals

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Average E-mail club new members, per
month, per location
Average Loyalty new members, per month, per
location, over 8 months
Higher enrollments than e-mail club alone
ROI Examples
29
98
3.38x
Increase Enrollments
Case Study: 5 store pilot at a fast casual/delivery national pizza chain. Previously used a
web-based e-mail only system. Switched to SalesBuilder with integrated POS sign ups
& rewards.
A Large, active customer database can not only
help your marketing program, it can add to your
business valuation!

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ROI Examples
Higher ticket average for loyalty
customers vs. non loyalty customers
(even with loyalty discounts)
$2.14
Increased Ticket Averages
Case Study: 4 locations analyzed over a 3 month period, 4 order types compared.
Dine In To Go Pick Up Delivery
Loyalty Member
(4 store ticket av.)
$12.23 $14.71 $25.17 $37.60
Non Loyalty
Member
(4 store ticket av.)
$8.83 $10.89 $24.50 $36.92

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ROI Examples
Average # of NEW Loyalty customers
who returned at least once after initial
order (3 mo. period studied)
27%
12%
Average # of NEW NON-loyalty customers
who returned at least once after initial order.
Turn New Customers
into Regulars:
Case Study: 10 store fast casual/delivery pizza chain. We analyzed their POS
records to see how many new customers are coming back.
The loyalty messages are really helping bring new
customers back for another visit!

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ROI Examples
Average # of NEW Loyalty customers
who returned at least TWICE after
initial order.
14%
3%
Average # of NEW NON-loyalty customers who
returned at least TWICE after initial order.
Turn New Customers
into Regulars:
And in the same study …

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ROI Examples Turn New Customers
into Regulars:
And in another, similar study of 4 locations, we looked at all the new customers in
their POS database from January – May, 2013.
Ordered 2+ times Ordered 3+ times
Loyalty Customers 41% 22%
Non-Loyalty Customers 12% 4%
New customers who joined this loyalty program were over 5x more likely to order
3+ times than new customers who didn’t join!

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ROI Examples
Average transaction count of new
Loyalty customers over 3 months.1.66
1.17
Average transaction count of new, non-loyalty
customers over 3 months.
.49 Difference in 3 months = $22.90 added value
per loyalty customer per year.
Increased Customer
Frequency:
Case Study: 10 store fast casual/delivery pizza chain. We analyzed their POS
records to see how frequently their customers are ordering. $11.45 tick. Av.

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ROI Examples
Average transaction count of new
Loyalty customers in first 60 days.1.63
1.09
Average transaction count of new, non-loyalty
customers in first 60 days.
.54
Difference every 60 days . Loyalty ticket
average of $29.91 = $96.90 added value per
loyalty customer per year.
Increased Customer
Frequency:
Case Study: 5 store fast casual/delivery pizza chain. We analyzed their POS
records to see how frequently their customers are ordering.

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ROI Examples
Loyalty customers order, on average,
once every 54 days.54
72
Non loyalty customers order, on
average, once every 72 days.
Increased Customer
Frequency:
Case Study: 5 store fast casual/delivery pizza chain. Another way to look at how
often loyalty customers order

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Adding up the ROIROI Examples
Average monthly loyalty
transactions
180 x $2.14 higher ticket average = $385.20 per month
Convert an extra 20% of new
monthly customers
10 x $25 ticket average, .815 average orders
per month
= $203.75 per month
Increased frequency of loyalty
customers
1500 x 2.5 extra orders per year, $25 ticket av. = $93,750 per yr
=$7812.50 per month
Total Increased Sales, less 30% food cost: =$5,881 per month
Reduced marketing costs Eliminate wasteful, non targeted
marketing spending
=$500 - $1000 per
month.
Total Monthly ROI: $6,881 per month
Less: Monthly Loyalty Program Cost ($199 - $249) per month
Net ROI: $6,632 per month
Assumptions: Enrolling 100 new members monthly; 50 are new customers, 50
existing customers. 1500 total active members. Ticket average $25.

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GRS SalesBuilderLearn More
• Fully automated e-mail & text based loyalty program
• Sign up on website, via integrated POS and Online Ordering, or
text to join
• Send messages based on pre-defined triggers for welcome,
rewards, lapsed customer, birthday, anniversary, “near a reward”,
spending achievements, holidays, and more.
• Issue secure, individualized, trackable offers.
• Affiliates, referrals, Facebook integration, surveys, e-mail /sms
broadcasts, reporting and more.
Call 800-750-3947 or visit
www.granburyrs.com for more info