1. EMPLOYMENT BRAND
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2. Corporate Brand
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3. Corporate Brand
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4. Product Brand
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5. Employment Brand
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6. Employment Brand
• is credible, compelling, and connects emotionally with
your organization's current employees and ideal
recruits.
• marries the customer brand with the attributes of the
workplace.
• uniquely differentiates your organization from others.
• is authentic and is aligned with the values and culture
of your current and potential employees
• speaks to targeted recruits and employees who are
more likely to thrive in the culture and be aligned with
your values and missions
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7. Lunch break
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8. UNILEVERS
A great place to work!!
A film show
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9. Case Study
Aligning strategy and
people at Unilever
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10. INDIAN RAILWAYS
as an employer
Non Technical Technical
• Indian Railway Traffic • Indian Railway Service of
Service (IRTS) Engineers (Civil)
• Indian Railway Accounts • Indian Railway Service of
Service (IRAS) Electrical Engineers
• Indian Railway Personnel
Service (IRPS) • Indian Railway Service of
Signal & Telecommunication
• Indian Railway Protection
Force (IRPF) Engineers
• Railway Board Secretariat • Indian Railway Service of
Service Mechanical Engineers
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11. A quick glance at views of employees
Company Rating Distribution Additional Employee Ratings
Very Satisfied 88.24% Career Opportunities 70%
Satisfied 100.00% Compensation & Benefits 80%
Neutral 70.00% Work/Life Balance 60%
Dissatisfied 23.53% Senior Leadership 60%
Very Dissatisfied 0% Culture & Values 60%
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12. A quick glance at views of employees
“feel proud of being a member of the great Indian Railways family.”
Current Employee in Guwahati (India) – Reviewed 2 weeks ago
• Pros – regular salary, free all India Railway pass,
no influence from state and central political
leaders, wide option for posting
• Cons – salary is not at par with other leading
organisations under public and private sectors.
Bossism is much greater with compared to state
govt. employees.
• Advice to Senior Management – make salary at
par with other organisations like ONGC, OIL etc.
Give PLB to all officers who are more responsible
for the profit earned.
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13. To connect with your people, you need
to also connect with the hinterland,
where your people are resourced from
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14. ITC e-Choupal
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15. ITC e-Choupal
A film show
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