☆ The power of Botanical Effects™ brings big BUSINESS! ☆ NEW GIFTS for Star Consultants ☆ Latest challenge for Red Jackets ☆ Mother's day early surprise treats

1. applause PHILIPPINES APRIL 2012
®
smile)skin
The power of
Botanical
Effects™
brings big
BUSINESS
NEW GIFTS
for Star
Consultants
latest
challenge
for Red Jackets
mother's day
early surprise treats

2. Message from the GENERAL manager APRIL 2012 calendar of activities
Date Day Activity Venue Time
Dearest Beauty Consultants,
3 Tue SsD pacesetter Mkt/Ceb/Dvo/Zam 9 am
I am very happy to inform you that we concluded the first quarter of SD MEETING Mkt/Ceb/Dvo/Zam 4 pm
2012 with record-breaking sales and a huge increase in the number MARKET BLITZ Bogo, Cebu 3-8 pm
of new beauty consultants. You have just proven to yourself that you 4 Wed executive GUEST EVENT for sds Mkt/QC/Ceb/Dvo/Zam 6 pm
can get your Mary Kay business to an explosive start when you put MARKET BLITZ Cainta, Rizal 4-8 pm
your heart into it. I would like to congratulate you for this remarkable
MARKET BLITZ Dumaguete City 5-8 pm
achievement. You are on the right track toward an explosive year and
now is the time to challenge yourself to attain higher goals in the 9 Mon KIT SUPPORT Tacurong, Davao del Sur 2 pm
coming months. After all, anything is possible when you believe in 10 Tue MARKET BLITZ Lucena, Quezon 4-8 pm
ability to achieve your dreams and aspirations. KIT SUPPPORT Cotabato City 3 pm
11 Wed ESSD MEETING Makati 8:30 am
April is an exciting month and will certainly mark the beginning of exciting times ahead. executive GUEST EVENT for sds Mkt/QC/Dvo/Ceb/Zam 6 pm
market blitz Dasmariñas, Cavite 4-8 pm
I am certain that you and your customers have been enjoying the goodness of Mary Kay’s MARKET BLITZ Marilao, Bulacan 4-8 pm
latest skin care regimen – the Botanical Effects – because of its great benefits to your skin
12 Thu MARKET BLITZ Lingayen, Pangasinan 4-8 pm
and the budget-friendly prices to boast of. What’s even better about this nature-inspired
product line this month is that we’re offering more exciting and bigger promotions to help MARKET BLITZ Pagadian City 4-8 pm
boost your sales income. This new product line can also help you build a bigger customer 13 Fri ESRS DAY 1 Davao 1 pm
base while reaching out to women who in search of a simple and healthy skin care RJU DAY 1 Davao 1 pm
regimen. new bc welcome party Mkt/Dvo/Ceb/Zam 6 pm
guest event Quezon City 6 pm
This month also marks the beginning of a new period for the quarterly Star Consultant
Rewards Programs and Local Red Jacket Rally challenge. I urge you to dare yourself market blitz Iligan City 4-8 pm
to achieve these sales and teambuilding challenges. These two programs will help you 14 Sat CAREER CONFERENCE MANILA SMX Convention Center 7:30 am-5 pm
achieve your Second Quarter sales and recruiting goals. The number of Beauty Consultants ESRS DAY 1 Ceb/Zam 9 am
achieving these challenges has been increasing every quarter and so I extend my RJU DAY 1 Ceb/Zam 9 am
congratulations to all of you who have worked so hard these past several months. TBC Dvo/Ceb/Zam 9 am
Furthermore, April starts the season of the You Can Do It! Career Conference 2012. You ESRS DAY 2 Davao 9 am
cannot afford to miss this exciting and informative company event. Get ready to learn a lot RJU DAY 2 Davao 9 am
about making your Mary Kay business big and explosive and enjoy special time with your PKW - BOTANICAL EFFECTS Ceb/Zam 2 pm
Mary Kay sisters. I encourage you to invite your spouse to attend the event as well. I am GENERAL ASSEMBLY Ceb/Zam 3 pm
certain that they will understand their importance and contribution to the success of your
beauty guest event Dvo/Ceb/Zam 3 pm
Mary business in the conference’s Spouse Class.
MARKET BLITZ Cagayan de Oro City 4-8 pm
I am also excited to tell the news about the re-launch of our Cebu Beauty Center in 15 Sun KIT SUPPORT Tagbilaran, Bohol 4-7 pm
response to the growing needs in the Visayas region. The Center has improved facilities 16 Mon KIT SUPPORT General Santos City 4 pm
like the new online ordering kiosk, product display area and experiential room. Your 17 Tue KIT SUPPORT Koronadal City 4 pm
customers and guests will surely enjoy the Mary Kay experience in this upgraded facility. 18 Wed NISD DAY 1 Mkt/Dvo/Ceb/Zam 9 am
executive GUEST EVENT for sds Mkt/QC/Dvo/Ceb/Zam 6 pm
In closing, remember you are an integral part of the “explosion” of our business this year.
With your commitment, enthusiasm and hard work, you will be on your way to attaining MARKET BLITZ Solano, Nueva Viscaya 4 pm
your big dreams and aspirations while enriching the lives of others. 19 Thu NISD DAY 2 Mkt/Dvo/Ceb/Zam 9 am
DEVELOPING OFFSPRING COURSE Mkt/Dvo/Ceb/Zam 9 am
Sincerely, TEAMBUILDERS' SUMMIT Davao
KIT SUPPORT Tuguegarao City
Tente Alday 20 Fri LOCAL RED JACKET RALLY Davao 8 am
esrs day 1 Mkt/QC 1 pm
rju day 1 Mkt/QC 1 pm
Mary Kay NEW BC WELCOME PARTY
GUEST EVENT
Quezon City
Mkt/Dvo/Ceb/Zam
6 pm
6 pm
said it best 21 Sat CAREER CONFERENCE DAVAO Apo View Hotel 7:30 am-5 pm
ESRS DAY 2 Mkt/QC/Ceb/Zam 9 am
"Be a giver, not a getter. Seek for the RJU DAY 2 Mkt/Dvo/Ceb/Zam 9 am
TBC Mkt/QC 9 am
good in everyone and everything. GUEST EVENT Mkt/Ceb/Zam 3 pm
KIT SUPPORT Bataan
Do at least one good deed every 25 Wed EXECUTIVE GUEST EVENT FOR SDS Mkt/QC/Dvo/Ceb/Zam 6 pm
26 Thu TEAMBUILDERS' SUMMIT Manila
day, one that you don't have to do." 28 Sat LOCAL RED JACKET RALLY Manila 8 am
Please check with your respective Beauty Centers to confirm the classes/activities or when it is rescheduled.
APRIL 2012
Beauty All Beauty Centers are open Tuesdays to Saturdays (closed on Mondays and
Sundays). Training Rooms in Makati, Davao and QC Beauty Centers may be
3 Tue All Beauty Centers open at 2pm 14 Sat All Beauty Centers open for
Center
4 Wed All Beauty Centers open at 2pm Career Conference Manila
used on Mondays with advance reservation through Customer Service. 5 - 7 Thu-Sat All Beauty Centers closed 21 Sat Davao Beauty Center closed for
in observance of Holy Week Career Conference Davao
Schedule Beauty Center Operating Hours:
Makati, Quezon City & Cebu: 11am - 8pm • Davao & Zamboanga: 10am - 7pm
9 Mon Corporate Office closed for
Araw ng Kagitingan
28 Sat Last day for ordering of BCs up to DIQs
30 Mon Last day for personal orders of SDs
2 applause april 2012

3. Inside THIS
ISSUE
smile)skin
5
Smile! boost your business
with botanicals
The new Mary Kay Botanical EffectsTM brings more opportunity and
more new customers, creating new sales for your Mary Kay business.
13 HOT
TREATS
for
TEAM
BUILDERS
Join the team building
10
challenge this quarter
SUMMER giftS and have the opportunity
for star consultants to attend the Local Red
Enjoy the warmth and joy of summer with these Jacket Rally as well
cool Mary Kay summer bags. Get all these as gifts as receive wonderful
for yourself when you become a third quarter Star teambuilding prizes.
Consultant Emerald Achiever. So hit your targets now!
Are you the next face of Botanicals?
Be the best Botanical Effects seller from March 16 to April 30, 2012
and become the next face of Botanical Effects.
The top three Beauty Consultants who sold the most number of Botanical EffectsTM Skin Basic Duo Set*
(of any formula) from March 16 to April 30 will get refreshing rewards:
• FREE makeover (makeup and hair style services)
• Be part of a 30-second Botanical Effects Advertorial Video to be launched in May 2012
• Be one of the Mary Kay Botanical Effects ambassadors
* must have a minimum purchase of 5 iBeauty Sets
applause april 2012 3

4. Make your
business 5 more ways
to promote
bigger Botanical Effects™
1. TRYING IS BUYING. Sampling is a great way
to gain trial and increase sales. Samples of each
with Botanical Effects™ product by skin type are available as regular line
Section 2 items.
Mary Kay® Botanical Effects™ Skin Care
is a simple skin care regimen infused with the 2. RESOURCES 101. Great selling tools are
goodness of botanicals personalized to help each available in Mary Kay Philippines website for
free (like eCatalog, videos and comparison
skin type (dry, normal and oily) bring out its healthy
charts) and for sale under Section 2 items (like
radiance. All formulas are hypoallergenic and
brochures, product sleevers and The Look).
formulated even for the most sensitive of skins.
3. LIKE AND SHARE IT! Use Facebook to spread
It is perfect for women who crave for simple and the goodness of Botanical Effects. The official
tailored skin care regimen and who are not yet Mary Kay Philippines fan page (www.facebook.
interested in age fighting products. This fresh nature- com/marykayphilippines) includes messages,
tips and videos you can post and share with
inspired skin care line is also ideal for the value-
your facebook online friends.
conscious consumer, giving you the opportunity
to widen your new customer reach. 4. FOLLOW UPS. Send reminders to your
customers and friends to try the latest Botanical
Effects - particularly to your old Botanical
Customized Skin Care customers. You can follow
them up via email or phone call, 2-3 days after
you have given them samplers.
5. WORD OF MOUTH. Spread the goodness of the
botanicals around your area - you'll never know
when a lady will take a chance to try the Botanical
More customers? How? Do you have customers who are...
Effects.
• Looking for gentle products that are good for the skin?
• Price conscious? Want value for their money?
• Want for a simple skin care regimen? Need for a healthy, balanced skin?
• Busy, always on the go, only want minimal skin care products due to busy lifestyle?
• Too young for TimeWise products? Not interesed in whitening or anti-aging or any focused products?
Listen to your customers and tailor fit your recommendations to their
needs, lifestyle and purchase capacity. Remember as your customer's
skin smiles, your business smiles too!
“
The Botanical EffectsTM is an innovative skin
care product regimen that is very competitive and
marketable, being reasonably priced and targeting
the Generation Y group, which is a large percentage
“
of our market. It will be one of Mary Kay's best
selling products.
- Independent National Sales Director Nanette Mission
See also the botanical goodness
at www.marykay.com.ph
4 applause april 2012

5. Beautiful skin
Color 101:craves gorgeous colors
Create a gorgeous and refreshing nature-inspired summer look with Botanical EffectsTM and Mary Kay eye, cheek and lip colors.
1 Sweep Sweet Cream mineral eye color (P330) over entire lid, from
lashline to brow bone. Apply Sweet Plum mineral eye color (P330) to 1 Sweep Sweet Cream mineral eye color (P330) over entire lid as
base color. Next, apply Lemongrass mineral eye color (P330)
crease and outer corner of the eye, blending well and working from the from lashline to just above crease, blending toward the outer edge
outer edge inward. of your eye. Also apply Lemongrass lightly along the lower lashes
to highlight.
2 Apply Deep Brown eyeliner (P505) along upper and lower lashlines,
smudging to blend. Next, apply Lash Love™ Mascara (black) (P725)
2 Apply Lash Love™ Mascara (black) (P725) to upper and
lower lashes.
to upper and lower lashes.
3 Sweep Sparkling Cider mineral cheek color (P420) from apples of
cheeks toward temples. 3 Apply Sunny Spice mineral cheek color (P420) to apples of
cheeks and blend outward in large brush strokes.
4 Give your look a finishing touch with Icicle NouriShine Plus lip gloss
(P700).
4 Complete your look with the simple yet stunning shine of Fancy
Nancy NouriShine Plus lip gloss (P700).
add-on Why not pair Botanical Effects with:
sales
with
1. Oil-Free Eye Makeup
Remover (P690)
to keep the eye area
3. Mary Kay® Sun Protector
SPF 35/PA+++ (P1,250)
for sun protection
Botanical
clean and moist 4. Mary Kay® Eau de Toilette
2. Satin Lips Balm (P645)
®
Exotic Passionfruit
Effects™
for added moisture on lips (P1,195)
for an added summer scent
1 2 3 4
applause april 2012 5

6. Try an easy
fresh-faced
look:
iBeauty
Set
Buy the iBeauty Set* for P1,800 only!
Set includes:
1 NEW! Botanical EffectsTM Skin Care Basic Duo Set
(3-in-1 Cleanse and Hydrate)**
AND GET 1 FREE Botanical EffectsTM Floral Cosmetic Pouch
* Available until April 30 or while supplies last, whichever Please use the Promo Part number when ordering.
comes first. Available in Formula 1, 2 & 3, also comes with iBeauty Set (Formula 1) - Part # 10-058717
a Botanical EffectsTM Bag and a Botanical EffectsTM Brochure. iBeauty Set (Formula 2) - Part # 10-058718
The company reserves the right to replace items with others iBeauty Set (Formula 3) - Part # 10-058720
of equal or greater value in the event that supplies run out.
Achieve great sales
with iBeauty set consultant promotion*
+ =
and for every 5 Botanicals EffectsTM get Free 1 TimeWise® Liquid
For every 5 iBeauty Sets of any formula Masks of any formula Foundation Luminous-WearTM
(Ivory 5) & 1 TimeWise® Liquid
Foundation Matte-WearTM (Ivory 5)
ALL IN a SINGLE RECEIPT PURCHASE
* Available until April 30 or while supplies last, whichever comes first. Available in Formula 1, 2 & 3. The company reserves the right to replace items with others of equal or greater value in the event that supplies run out.
Please use the Promo Part number when ordering. Promo Part# 10-058723.
HOORAY! for this month's great freebies
Receive a free Botanical EffectsTM Get free 1 TimeWise® Liquid Foundation Then, if you are on your Month 1 or Month 2 as Add P4,250 purchase and
Floral Cosmetic Pouch when you buy Luminous- WearTM & 1 Matte-WearTM (Ivory 5) a Beauty Consultant this April 2012, you already get the free MOB Level 1
an iBeauty Set* for P1,800 only! when you buy at least 5 iBeauty Sets and 5 Botanical get the NCB 1 or NCB 2 components for FREE. Limited Edition Mary Kay Summer
(until Apr 15 only) EffectsTM Masks in single receipt for P13,750 only! Tote Bag (products and S2 items not included)
(until Apr 15 only)
6 applause april 2012

7. Enjoy botanical goodness with
summer & nature promo*
save
P450!
Let your customers experience a nature-
inspired summer with this limited Mary Kay
Botanical EffectsTM offer.
Buy 1 Summer and Nature
Promo Set for P2,300 only*
Set includes:
1 Botanical EffectsTM Hydrate (P850) and
1 Botanical EffectsTM Mask (P950)
of the same formula AND get
1 Botanical EffectsTM 3-in-1 Cleanse of the same
formula at a discounted price of P500 only!
* Available from April 16 to May 15 or while supplies last, whichever comes first.
Available in Formula 1, 2 & 3. No mix and match of formula.
Please use the Promo Part number when ordering.
Summer and Nature Promo (Formula 1) - Part # 10-060083
Summer and Nature Promo (Formula 2) - Part # 10-060084
Summer and Nature Promo (Formula 3) - Part # 10-060085
Make your summer fresh, fun and beautiful
Have a fresh radiant skin by Make it a daily habit to guard Have fun and be active Always keep refreshed. Use a
cleansing, freshening and your skin from sun damage. under the sun. Do outdoor variety of fragrances to keep
moisturizing your skin day Protect yourself from the sun activities with your friends and yourself feel fresh throughout
and night. by wearing a wide-brimmed hat loved ones- like tree-planting the heat of the summer.
and/or sunglasses. Don't forget activities or playing outdoor
to wear sunscreen, too. sport activities.
HOORAY! for this month's great freebies
Then, if you are also on your Month 3 Add P6,000 purchase and get Then, add P6,000 purchase and Then, add P13,334 purchase and
or Month 4 as a Beauty Consultant this the free MOB Level 2 Botanical you are on target as the Quarter's you are on target as the Quarter's Star
month, you already get the NCB 3 or NCB 4 Effects Skin Care Basic Duo Set F3. Star Consultant - Sapphire Level. Consultant - Diamond Level and
components for FREE (in a single receipt purchase) Dare to Dream Philippine Seminar
Special Luncheon Challenge Achiever.
applause april 2012 7

8. Be ready for a
radiant summer
The smartest sun-kissed beauties know two things: the importance
of wearing daily sun protection and how to get their glow on without
damaging sun exposure.
Radiant and protected.
Protect your customers' skin from uneven tone, age spots
and other sun damage. Tell your customers to get a daily
defense from the sun with the Mary Kay®
Sun Protector SPF 35/PA+++.
Mary Kay® Sun Protector SPF 35/PA+++ • P1,250
Wear sunscreen.
Remind your customers that they should always
protect themselves from the sun. Offer them the
Mary Kay® SPF 30 Sunscreen - a lightweight, oil-free
Did you know? sunscreen for face or body. Enriched with antioxidant
Most people only apply vitamins and free-radical scavengers, it absorbs
quickly, leaving your skin feeling soft and moisturized.
25 to 50 percent of
Mary Kay® SPF 30 Sunscreen • P995
the recommended
sunscreen, so be sure
to coat the skin liberally.
One ounce or 29.5 ml is Lips are prone to damages, too.
considered the average Tell your customers to keep their lips protected and
amount needed to cover guarded from the drying effects of sun and wind.
properly the exposed skin Offer the Mary Kay® Lip Protector Sunscreen SPF 15 for
areas of an adult. invisible lip protection helping seal in moisture so lips feel
soft and supple. Use it alone or under lipstick or lip gloss.
Mary Kay® Lip Protector Sunscreen SPF 15 • P495
Good for your lips.
Good for your world.
Inspire possibilities
with a lip gloss that gives back
coming on May 16, 2012!
8 applause april 2012

9. what
mom
wants
Dearest Mom: It's time to celebrate your day with hugs, kisses and,
of course, early perfect gifts from Mary Kay.
Gorgeous Mom Mom on-the-go
gift set gift set
Buy 1 gorgeous mom gift set for P3,050 only Buy 1 mom on-the-go set for P2,110 only
Set includes: Set includes:
1 TimeWise BodyTM Targeted-Action Toning Lotion 1 Mary Kay® NouriShine PlusTM Lipgloss Sparkle Berry
1 TimeWise BodyTM Hand and Decollete Cream Sunscreen SPF 15 AND get 3 Mary Kay® Mineral Eye Colors Blue Metal, Crystalline, Cinnabar
1 FREE! Limited-Edition Mary Kay® Summer Pouch 1 Mary Kay® Mineral Cheek Color Shy Blush AND
get 1 FREE! Limited-EditionMary Kay® Pink Cosmetic Pouch
* Available from April 16 to May 15 or while supplies last, whichever comes first. The company reserves * Available from April 16 to May 15 or while supplies last, whichever comes first. The company reserves
the right to replace items with others of equal or greater value in the event that supplies run out. the right to replace items with others of equal or greater value in the event that supplies run out.
Please use the Promo Part number when ordering. Promo Part# 10-060081. Please use the Promo Part number when ordering. Promo Part# 10-060082.
scent with love!
Capture that special feeling Moms give their daughters with a Mary Kay signature scent that's an instant favorite.
1. Simply Cotton® Eau de Toilette • P1,195
2. Exotic Passionfruit® Eau de Toilette • P1,195
3. Forever Orchid® Eau de Toilette • P1,195
4. Journey® Eau de Parfum • P1,570
5. Thinking of You® Eau de Parfum • P2,100
6. Belara® Eau de Parfum • P1,360
7. Bella Bellara® Eau de Parfum • P2,300
8. Velocity® Eau de Parffum • P2,190
1 2 3 4 5 6 7 8
applause april 2012 9

10. w r!
ne rte
a
qu
Summer Travel Collection
april - june 2012 REWARDS PROGRAM
Give yourself a fashionable treat with this limited-edition Mary Kay Summer Travel Collection - an indulgent gift for you this summer.
Collect all four bags when you become a Star Consultant Emerald Achiever!
Summer Tote Bag &
Summer Tote Bag 2-in-1 Cosmetic Purse
TOTAL SECTION 1 RETAIL SALES REQUIREMENT
TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: P110,000 - P129,999
FOR 3 MONTHS: P90,000 - P109,999 PIN: Ladder of Success Pin + Ruby gemstone
PIN: Ladder of Success Pin + Sapphire gemstone REWARD: Star Reward Ruby + Summer Tote Bag &
REWARD: Star Reward Sapphire + Summer Tote Bag 2-in-1 Cosmetic Purse
Minimum Average sales/month: P30,000 3 TimeWise 2 Botanical EffectsTM 2 Mom 2 Gorgeous Minimum Average sales/month: P36,667 3 TimeWise 3 Botanical EffectsTM 3 Mom 3 Gorgeous
Miracle Sets Summer & Nature On-The-Go Mom Sets Miracle Sets Summer & Nature On-The-Go Mom Sets
SUGGESTED SETS TO SELL THIS MONTH: Promo Sets Sets
SUGGESTED SETS TO SELL THIS MONTH: Promo Sets Sets
sapphire ruby
Summer Tote Bag, Summer Tote Bag,
2-in-1 Cosmetic 2-in-1 Cosmetic
Purse and Purse, Vanity Bag and
Vanity Bag Overnight Bag
TOTAL SECTION 1 RETAIL SALES REQUIREMENT TOTAL SECTION 1 RETAIL SALES REQUIREMENT
FOR 3 MONTHS: P130,000 - P149,999 FOR 3 MONTHS: P150,000 and above •
PIN: Ladder of Success Pin + Diamond gemstone PIN: Ladder of Success Pin + Emerald gemstone •
REWARD: Star Reward Diamond + Summer Tote REWARD: Star Reward Emerald + Summer Tote Bag,
Bag, 2-in-1 Cosmetic Purse & Vanity Bag 2-in-1 Cosmetic Purse, Vanity Bag & Overnight Bag •
Minimum Average sales/month: P43,334 4 TimeWise 3 Botanical EffectsTM 3 Mom 3 Gorgeous Minimum Average sales/month: P50,000 • 4 TimeWise 4 Botanical EffectsTM 4 Mom 4 Gorgeous
SUGGESTED SETS TO SELL THIS MONTH: Miracle Sets Summer & Nature On-The-Go Mom Sets SUGGESTED SETS TO SELL THIS MONTH: Miracle Sets Summer & Nature On-The-Go Mom Sets
Promo Sets Sets Promo Sets Sets
diamond emerald
NOTE: 1. Ladder of Success pin will be awarded only to first time achievers and gem stone will be given to consultants who qualify every quarter 2.The company reserves the right to replace any item with similar value in
case of depleted stocks. 3. Design and sizes may vary from photos. 4. Claim your gifts at the beauty centers from July 16 to August 15, 2012. Unclaimed gifts after this period will be shipped together with your order only. In
the absence of an order, unclaimed gifts after October 31, 2012 will be forfeited. For more information about the Star Consultant Rewards program, please contact the Sales Development and Education Team.
BE A STAR CONSISTENCY ACHIEVER 2012
How you can be part of this program: Example: Sapphire level - SDs with 4 BCs who are Be a Star Consistency Achiever and you will...
july 1, 2011 – june 30, 2012
• Beauty Consultants and Sales Directors who achieve in the ladder of success consistently in 4 quarters• Parade on Seminar stage
Ladder of Success (any level) in the 4 calendar quarters and a consistent LOS achiever herself of any level • Attend Royal Reception in Seminar 2012 and
will be awarded the Star Consultant Consistency Award. in 4 quarters. receive trophies on Seminar stage and a signature
Example: Sapphire level 1 - 4 quarters achieved. bag for Diamond and Emerald star consistency
• Beauty Consultants and Sales Directors who achieve awardees
• Sales Directors with 4, 6, 8, 10 and more Ladder Diamond and Emerald Star Consultant and Star • Receive a collector's item symbolic of the seminar
of Success achievers in the 4 calendar quarters Director Consistency awards will also be awarded year’s theme at Philippine Seminar 2012
will be awarded the Star Director Consistency with trophies and a signature bag. • Have your name featured in Applause®
Award as long as they are Star BCs themselves.
10 applause april 2012

11. w r!
ne rte
la ont
m
st h
a
qu
!
It's what
Stellar
Dreams are
Special Luncheon Challenge made of!
challenge period: April 1 - June 30, 2012
We're giving out BIGGER and BRIGHTER
A SPECIAL LUNCHEON awaits ST R TREATMENTS to our
our Quarter 2 DIAMOND & TOP CONSULTANTS who have
EMERALD Star Consultant at least P150,000 cumulative personal sales
Achievers in Dare to Dream! from March 1 to April 30, 2012.
Philippine Seminar 2012
• The Top 10 of the Nation get exclusive gifts fit for the stars!
• You’ll shine your brightest at the Star Power Makeover Party!
"Seminar is the ultimate expression of a very simple concept - • Be a standout shining star through Star Power Image
praise people to success. Let people know that you appreciate them coaching from professional image experts!
and their performance and they'll respond by doing even better." • And that’s not all! Your Star Power Makeover look will be
- Mary Kay Ash captured professionally during a stellar photo shoot!
STAR SELLERS' SOIREE PARTIES
For Luzon Achievers: May 19 @ Spotlight, Makati City
For Visayas and Mindanao Achievers: May 26*
*Venues to be announced
We’re
busy and getting ready Sales Directors' Special Star Challenge
making for theBEST • All Independent Sales Directors who have at least 3 Star Sellers' Soiree Achievers
plans Seminar in their unit and have P100,000 cumulative personal sales within the challenge
period will be qualified to participate in the Star Power Makeover Party.
yet! • Challenge period is from March 1 to April 30, 2012.
applause april 2012 11

12. AT your service
GOLDEN RULE CUSTOMER SERVICE
This tried-and-true principle has stood the test of time and remains one of our core values. It’s
providing personalized and flexible service and responding to customers’ needs to create a memorable
experience… Read on how you can practice Golden Rule Customer Service with your customers.
R-E-S-P-E-C-T GETTING FEEDBACK
• The Mary Kay opportunity is about • Listening and appreciation are crucial
the principle, not the profit. Treat all elements in Golden Rule Customer Service.
customers alike whether they spend P500 or For example, when you introduce Mary
P10,000. Kay® Botanical EffectsTM to your customers,
• Believe in patience and building trust. you have to ask 10 of your best customers
It may take you a while to master the to sample it and get their feedback. Their
TimeWise® foundation shades. You may have opinions will matter to you, and you will know
sold one and returned three shades for one how to market it to your other customers.
customer, but remember that you have built
a relationship, and she trusted that you would WILLINGNESS TO COMMUNICATE
make it right. • Your genuine personal touch combined
with your willingness to embrace modern
DRIVING SERVICE
communication will help you increase your
• Make everyone feel like a million bucks.
customer base. Some prefer a call, while
This is a lesson that Mary Kay Ash always
others want a text or email.
shared with her Beauty Consultants. So
• You may go digital to communicate
when a potential customer called you with a
with your customers. You may also share
request to try the Mary Kay products that she
posts from the official Mary Kay® Philippines
noticed in one of the Market Blitz activities,
Facebook Fan page or from the Mary Kay®
extend the offer and tell her to invite her
Philippines YouTube Channel to your own
friends to a free facial and pampering
Facebook Profile.
P&L treatment. Who knows, maybe she and her
friends will become your next customer!
• You may also go back to the basics
- personal and face-to-face
“All my life, I’ve known
communication. A stack of postcards
my grandmother, and a few minutes are all you need to show
Mary Kay Ash, cared customers "I care".
about people and had
Ryan Rogers, Vice a gift for connecting
President, Strategic with them. When she
Initiatives of Mary
Kay, Inc. founded this Company,
she made sure it would
be one with heart –
where P&L meant
‘People & Love.’ It
resonated with women
then and remains
relevant today.”
12 applause april 2012