2. What we’ll be learning today
How can I best understand these people?
Writing an interview script
- designing exercises
Conducting an interview
- taking notes and collecting artifacts
3. Write an Interview Script
GOAL Explore current app-related attitudes and behaviors among
“v2 adopters” in order to identify future opportunities and
development possibilities in the app space.
METHODS 1 day diary study
2 hour in-person interview
SCRIPT Introduction (5 min)
- introduce interviewers
Create sections and give
- get permission again to take video and photos them time limits.
- sign consent form
- no right/wrong answers
- any q’s before we begin?
About You (5 min)
- what do you do?
- how long have you lived here?
Diary Study Review (15 min)
- walk me through your diary
Show & Tell (30 min)
- walk through apps on homescreen on phone and Get them to tell you stories,
tablet. when get? how find them? why get?
- any apps you don’t use? why not delete them? and not just answer the q’s.
- what are apps good for? bad for?
Finding & Choosing Apps (10 min)
- what was the last app you got? Ask about past, not future.
- how did you find it?
- what if there were 3 that did the same thing, how
would you choose?
4. Write an Interview Script
App Stores & Paying for Apps (15 min)
- in the survey, you said that you use ______ and ______ app stores.
why do you use them?
Reference data
- which other apps stores have you heard of? from screener and
- which apps have you paid for? can you show me them?
why did you pay for them?
build on it.
- in the survey, you said that you pay for ______, ______ and ______.
how is paying for this different than paying for an app?
- if you buy something from the Apple app store today and you change your
computer, what happens to your stuff?
- how do you keep track of which apps you got from which store?
Understanding the App Ecosystem (20 min)
- how would you describe apps to somebody who’s never seen them?
- can you draw everything we talked about today and how it relates to each
other?
Give them
- what the difference between an app, a website and a program? activities so you
- show 2 screen printouts - do you see any differences here?
- are you familiar with the term web app? can you describe it to me?
have artifacts.
Thoughts on [Company X] (5 min)
- if [Company X] had an app store, how would you expect it to be different?
- [Company X] is a non-profit, would they charge for apps? why or why not?
Ask who, what,
when, where, why
Wrap Up & Thank You (10 min)
- any questions for us?
and how.
- thank you so much, we got a lot of great data here.
- here’s your incentive.
