This document provides tips for using LinkedIn for B2B marketing. It recommends completing your profile with details like experience, skills, and recommendations to generate leads and find customers. It also suggests creating a company profile page to share updates and content in order to engage followers and showcase products. Additionally, it advises joining groups in your industry, participating actively, and connecting with influencers to build your professional network on LinkedIn.

1. How To Use LinkedInOptimization For Business-to-Businesses (B2Bs)
B2Bmarketingfor.me

2. Why Use LinkedIn?
 54% of B2B Users have
Generated Leads
 43% of Marketers have
Found a Customer
B2Bmarketingfor.me

3.  Sign Up for LinkedIn
 Complete Your Profile
 Upload Your Profile Picture
 Customize Your Public URL
 Get Recommendations &
Endorsements
Getting Started: Your Profile
B2Bmarketingfor.me

4. Your Profile: Sign Up for LinkedIn
 Visit www.Linkedin.com to begin
B2Bmarketingfor.me

5. Your Profile: Complete Your Profile
 Education
 Professional Experience
 Awards & Publications
 Skills (up to 50)
 Great tool for users to
find you based on skills
 Choose skills that are
searched for like
popular keywords
B2Bmarketingfor.me

6. Your Profile: Upload Your Profile Picture
 Choose a professional
headshot for your photo
 Avoid Selfies!
 Make Your Crop to fit is
aligned correctly
B2Bmarketingfor.me

7. Your Profile: Customize Your URL
 Use Your URL as an
SEO tool
 Set Your Link to Be the
Name that appears on
Your Resume
 Don’t add anything to
extraneous on your URL
B2Bmarketingfor.me

8. Your Profile: Recommendations & Endorsements
 Contact close & trusted
connections for
recommendations
 By having your Skills
section completed,
connections can
endorse you for them
B2Bmarketingfor.me

9. Create Your Company Profile
Hover over “Interests” click “Companies” in the side nav go to “Create a Company”
B2Bmarketingfor.me

10. Getting Started Requirements
 To create a company
profile you must meet the
following:
 Current experience lists
the company
 You have a company email
address
 Personal Profile must be
intermediate or all star
 You must have several
connections
B2Bmarketingfor.me

11. Complete Company Profile
 Fill in all the information
 Use your keywords to
help boost search
 Add Page Admins from
your company to help
manage the page
 Remember to click
“Publish”
B2Bmarketingfor.me

12. Company Page Posts
 Share company updates
 Share new content
 Create conversations
and ask questions to
your company followers
 Look @ your LinkedIn
analytics and create
more similar posts that
were successful
B2Bmarketingfor.me

13. Company Showcase Pages Best Practices
 Showcase Pages link directly
to Company Page
 Use Showcase Pages to:
 Promote Specific Products
 Design for specific targeted
audiences/personas
 Utilize Hero Images to Grab
Your Audience’s Attention
 Gain followers by posting
relevant content
B2Bmarketingfor.me

14. Connecting & Networking
 Connect with people you
know already
 Using the LinkedIn email
tool works well for this!
 Find connections you know
through LinkedIn’s search
feature
 Join Groups that share your
interests and your company’s
interests
 Update Your Profile & Status
often to boost views
B2Bmarketingfor.me

15. LinkedIn Groups
 Join Groups that are
about your interests and
your company’s
interests
 Make sure that group
has a viable audience
(aim for the thousands+)
B2Bmarketingfor.me

16.  Ask Questions
 Answer Questions
 Share Your Content
 Be proactive in groups
to become a trusted
influencer
 Engage users & start
conversations
 Follow other influencers
Groups Best Practices
B2Bmarketingfor.me

17.  Find Influencers
 Guest bloggers for your website
 Sharing content that links back to your
website
 Have a form to capture lead generation
 Connect with people you meet in
person on LinkedIn to continue the
conversation
 Share posts and content by other users
 Social karma: sharing goes both ways!
Creating Opportunities
B2Bmarketingfor.me