The document outlines 5 key benefits of having a marketing plan for a small business: 1) It provides a clear vision and direction for the business, 2) It creates focus by establishing goals and strategies, 3) It provides relief and accountability by mapping out actions that can be tracked against objectives, 4) It allows businesses to evaluate what is and isn't working for the business, and 5) It helps identify potential strategic partnership opportunities that are aligned with marketing and business goals.