5. #RIC16
The
Challenge:
How
to
create
loyalty
in
an
era
of
greater
customer
choice
and
increased
expecta7ons?
TRUST
HABIT
AFFINITY
EXPERIENCES
CONSISTENCY
PATTERNS
8. #RIC16
INSPIRE
ENGAGE
ADVISE/
ENABLE
SUPPORT
REINFORCE
DISCOVER
EXPLORE
BUY
EXPERIENCE
SHARE
shopper
associate
The
Sale
is
Only
Part
of
the
Rela7onship
17. #RIC16
Vision
Speed
to
Value
EvoluBon
TransformaBon
Current
Vision
Current
Vision
Thin
Slice
Current
Vision
Evolve
Current
Vision
Done
18. #RIC16
But
what
about
our
data?
Data
Warehouse
With
a
data
warehouse,
incoming
data
is
cleaned
and
organised
into
a
single
consistent
schema
before
being
put
into
the
warehouse.
Data
Lake
With
a
data
lake,
incoming
data
goes
into
the
lake
in
its
raw
form.
We
select
and
organise
data
for
each
need.
This
makes
the
Data
Warehouse
the
bo;le
neck
for
analyzing,
cleansing
and
making
sense
of
data
The
Data
Lake
distributes
those
ac?vi?es
throughout
the
business
Analysis
is
done
directly
on
the
curated
warehouse
data.
19. #RIC16
Opera7ng
an
effec7ve
data
lake
Opera?onal
systems
communicate
with
each
other
via
service
connec?ons
Opera?onal
systems
feed
data
into
the
lake
using
topical
queues
A
few
data
scien?sts
inves?gate
the
lake
for
poten?al
insights
Lakeshore
marts
curate
and
organise
the
data
for
most
analy?cs
uses
Mul?-‐?ered
data
lake
for
processing,
distribu?on,
and
serving
