IBM is developing Project Intu to enable embodied cognition by placing Watson's cognitive abilities into robots, avatars, objects, and spaces. This would allow Watson to perceive the physical world using senses like vision, hearing, and touch. It would also allow Watson to act in the physical world using effectors like limbs and facial expressions. The goal is for Watson to understand and reason about the world in more natural, human-like ways in order to augment human capabilities.