Creating Customer Value, Satisfaction, And Loyalty (Adapted To Indonesian Version)

Creating Customer Value, Satisfaction, and Loyalty

Maximizing Customer Lifetime Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maximizing Customer Lifetime Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cultivating Customer Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cultivating Customer Relationship ,[object Object],[object Object],[object Object],Customer intention Customer attraction Individualized incentives Mass promotion Individualized message Mass advertising Individualized distribution Mass distribution Customized production Mass production Customized market offering Standard product Customer profile Customer anonymity Individual customer Average customer One-to-One Marketing Mass Marketing

Customer Database & Database Marketing ,[object Object],[object Object],[object Object]

Customer Databases and Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Customer Value, Satisfaction, And Loyalty (Adapted To Indonesian Version)

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Creating Customer Value, Satisfaction, And Loyalty (Adapted To Indonesian Version)