Presentation given at the provincial conference

1. WEB 2.0: A SOCIAL REVOLUTION Diane Bégin, NAIT Corporate Communications LEGAL AID ALBERTA ANNUAL STAFF CONFERENCE SEPTEMBER 23, 2009

2. 1994?

3. Source: http://www.time.com/time/covers/0,16641,19940725,00.html

5. LAA WEBSITE Dec 12, 1998 , http://www.archive.org/

6. Source: http://www.time.com/time/covers/0,16641,19940725,00.html CONVERSATION PRISM BY BRIAN SOLIS

7. GROUNDSWELL SOCIAL TECHNOGRAPHICS LADDDER http://www.forrester.com/Groundswell Source: http://neilperkin.typepad.com/only_dead_fish/2009/06/index.html

8. RSS FEEDS ARE YOUR FRIEND Really Simple Syndication : Web feed sends a message when a site has been updated. Direct feeds Alberta Justice http://www.gov.ab.ca/ACN/RSS_FEEDS/RSS_JusticeandAttorneyGeneral.xml YouTube http://www.youtube.com/user/LegalAidSociety Search feeds Bloglines , Blogpulse , Google Aggregate feeds and have them appear elsewhere Check for symbol on page or browser

10. 1. Deafness (listen for a while, swearing, complaints) 2. Slowness (crisis communications) 3. Caution (if you’re not afraid to have a conversation) 4. Phoniness (be a real person, Tweetups) 5. G reed (giving to other people 8 to 1 rule, Twitter account) 6. Flexibility (use it conversationally, mktg page on YouTube is not social media) 7. Seriousness (poke fun at yourself) SEVEN DEADLY SINS OF SOCIAL MEDIA + LESSONS LEARNED AT NAIT Source: http://www.convinceandconvert.com/social-media-marketing/video-blog-post-7-deadly-sins-of-social-media/

11. TWITTER LINKEDIN FACEBOOK THE TOOLS

12. TWITTER

23. Follow one another www.twitter.com/nait www.twitter.com/dibegin

24. FACEBOOK

27. “… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS

28. “… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS

31. New study finds no correlation between Facebook and lower grades: Last month we reported on research from Ohio State University that found a link between Facebook use and lower grades among college students. In their attempt to replicate the results of that study, researchers from Illinois-based Northwestern University found no evidence of Facebook use correlating with diminished academic performance. Northwestern U News Release | Read the full report Facebook users get lower grades A new study correlates lower marks, less studying with Facebook use The time students spend “poking” friends, posting photos and updating their status on Facebook may bear some relationship to how they’re faring academically, a new study suggests. Researchers found that students who use the popular networking site spend less time studying and have lower grade point averages compared to those not on Facebook. http://oncampus.macleans.ca/education/2009/04/13/facebook-users-get-lower-grades/

34. LINKEDIN

38. CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin